<\/span><\/h2>\n\n\n\nOne of the most important offerings of taboola is that the users of taboola are highly engaged and hence the conversion rate from ads run on taboola can take your brand\u2019s ad spend ROI to a new horizon. Since taboola leverages technology and has user data based on demographics and browsing patterns, you can target the right clientele to the exact persona of your desired consumer.<\/p>\n\n\n\n
Taboola offers the following targeting<\/strong>:<\/p>\n\n\n\nGeo targeting<\/strong>: Taboola offers advertisers the benefit of targeting their customers based on their location. You can reach the members on the basis of where they visit or live by searching for locations. This includes country\/ state\/ city, custom region, geo-fencing (radius around a point or location.)<\/p>\n\n\n\nProfile\/Behaviour based targeting<\/strong>: Target customers on the basis of their demographic, that includes age, gender, income, language, etc. Behavioral targeting uses peoples activities to determine which advertisements will resonate most with them.<\/p>\n\n\n\nDevice<\/strong>: This includes targeting based on the interface of the device or its operating system, the telecom provider, handset company\/group, or targeting the custom segments.<\/p>\n\n\n\nConnection type<\/strong> : Taboola lets you target users who use different connection types. Wi-Fi Only lets you target users who are using Wi-Fi when they see your ad on the Taboola platform. For example, maybe your campaign contains video and it runs in a country with a slow mobile connection. Targeting users who use a Wi-Fi connection can ensure that users have a good experience.<\/p>\n\n\n\nBehavior and intent<\/strong>: Intent-based targeting in Taboola works in a way that it targets uses’ individual online behavior data to deliver targeted advertising at the time when buyers are most likely to purchase, within the right context.<\/p>\n\n\n\nTime of day<\/strong>: Advertisers can target people based on the hour of the day or the day of the week, as per their choice.<\/p>\n\n\n\nOperating system<\/strong> : Taboola lets you target or exclude users based on the operating system that they are browsing the Taboola network on. You can target users by Operating System and OS Version, which gives you a more granular control over the users you deliver your ads to.<\/p>\n\n\n\n<\/span>Top 3 Reasons to go for Taboola Advertising<\/strong><\/span><\/h2>\n\n\n\n1) Better targeting so ad spend can be narrowed down to the intended audience<\/p>\n\n\n\n
2) Better control control on bids in an efficient manner so that marketers can take calculated decision during the campaign being live<\/p>\n\n\n\n
3) Mobile friendly ads with a strong user base of 500 M visits a month<\/p>\n\n\n\n
<\/span>Top 3 Brand Categories that Should Advertise on Taboola<\/strong><\/span><\/h2>\n\n\n\n1) Education\/ Edtech<\/p>\n\n\n\n
2) BFSI<\/p>\n\n\n\n
3) E – commerce<\/p>\n\n\n\n
<\/span>Top 3 Cities of India that prefer Taboola Advertising<\/strong><\/span><\/h2>\n\n\n\n1) Bangalore<\/p>\n\n\n\n
2) New Delhi<\/p>\n\n\n\n
3) Mumbai<\/p>\n\n\n\n
<\/span>Average CTR<\/strong><\/span><\/h2>\n\n\n\nThe Average CTR for Taboola is 0.35%<\/p>\n","protected":false},"excerpt":{"rendered":"
Taboola is an advertising company that places your advertisements on premium websites like top news websites. It specializes in non intrusive chumbox ads usually seen at the bottom of premium…<\/p>\n","protected":false},"author":34416,"featured_media":24106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[2512,882,1662,3439],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/taboola.jpg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/24102"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=24102"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/24102\/revisions"}],"predecessor-version":[{"id":24111,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/24102\/revisions\/24111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/24106"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=24102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=24102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=24102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}