{"id":23290,"date":"2025-03-11T15:11:00","date_gmt":"2025-03-11T09:41:00","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=23290"},"modified":"2026-03-17T10:37:06","modified_gmt":"2026-03-17T05:07:06","slug":"ipl-2026-advertising-guide-on-jiocinema-and-star-sports","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/","title":{"rendered":"IPL 2026 Advertising on JioHotstar &#038; Star Sports: A Complete Guide"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f1a9317e09c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f1a9317e09c\"  type=\"checkbox\" id=\"item-69f1a9317e09c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Brand_Impact_through_Sports_Marketing\" title=\"Brand Impact through Sports Marketing\">Brand Impact through Sports Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Indian_Premier_League_The_Ultimate_Fusion_of_Entertainment_and_Cricket\" title=\"Indian Premier League: The Ultimate Fusion of Entertainment and Cricket\">Indian Premier League: The Ultimate Fusion of Entertainment and Cricket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#IPL_2026_Unveiling_the_Exciting_Schedule_and_Match_Insights\" title=\"IPL 2026: Unveiling the Exciting Schedule and Match Insights\">IPL 2026: Unveiling the Exciting Schedule and Match Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Audience_Insights_Crafting_Successful_Campaigns_on_JioCinema\" title=\"Audience Insights: Crafting Successful Campaigns on JioCinema&nbsp;\">Audience Insights: Crafting Successful Campaigns on JioCinema&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Exploring_Diverse_Advertising_Avenues_in_IPL_on_JioCinema\" title=\"Exploring Diverse Advertising Avenues in IPL on JioCinema&nbsp;\">Exploring Diverse Advertising Avenues in IPL on JioCinema&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Preroll_Native_Companion_CTA\" title=\"Preroll + Native Companion CTA\">Preroll + Native Companion CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Midroll_%E2%80%93_Carousel\" title=\"Midroll &#8211; Carousel\">Midroll &#8211; Carousel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Midroll_%E2%80%93_Banner\" title=\"Midroll &#8211; Banner&nbsp;\">Midroll &#8211; Banner&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Fence_Ads_%E2%80%93_Carousel\" title=\"Fence Ads \u2013 Carousel\">Fence Ads \u2013 Carousel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Fence_Ads_%E2%80%93_Expandable_Banner\" title=\"Fence Ads \u2013 Expandable Banner\">Fence Ads \u2013 Expandable Banner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Frame_Ad_%E2%80%93_Carousel\" title=\"Frame Ad &#8211; Carousel\">Frame Ad &#8211; Carousel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Frame_Ad_%E2%80%93_CTA\" title=\"Frame Ad &#8211; CTA\">Frame Ad &#8211; CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#The_Shift_to_Streaming\" title=\"The Shift to Streaming\">The Shift to Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Spotlight_on_CTV_Devices\" title=\"Spotlight on CTV Devices\">Spotlight on CTV Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Ad_Assets_on_Display\" title=\"Ad Assets on Display\">Ad Assets on Display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Embracing_CPM_Buys_for_Cohorts\" title=\"Embracing CPM Buys for Cohorts\">Embracing CPM Buys for Cohorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Advanced_Targeting_Techniques\" title=\"Advanced Targeting Techniques:&nbsp;\">Advanced Targeting Techniques:&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Exploring_the_Diverse_Sponsorship_Opportunities_in_IPL_2026\" title=\"Exploring the Diverse Sponsorship Opportunities in IPL 2026\">Exploring the Diverse Sponsorship Opportunities in IPL 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Case_Studies_Successful_Advertising_Campaigns_During_IPL_2024\" title=\"Case Studies: Successful Advertising Campaigns During IPL 2024\">Case Studies: Successful Advertising Campaigns During IPL 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#IPL_2026_Advertising_Rates_on_Jio_Cinema\" title=\"IPL 2026 Advertising Rates on Jio Cinema\">IPL 2026 Advertising Rates on Jio Cinema<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#Maximizing_Returns_in_IPL_2026_Advanced_Metrics_for_Evaluating_Your_JioCinema_Ad_Campaign_Performance\" title=\"Maximizing Returns in IPL 2026: Advanced Metrics for Evaluating Your JioCinema Ad Campaign Performance\">Maximizing Returns in IPL 2026: Advanced Metrics for Evaluating Your JioCinema Ad Campaign Performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2026-advertising-guide-on-jiocinema-and-star-sports\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Impact_through_Sports_Marketing\"><\/span><strong>Brand Impact through Sports Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes were usually sponsored by wealthy patrons. These customers would enjoy such recognition just as it happens in modern branding, through poetry and statues.<\/p>\n\n\n\n<p>Skip ahead to the 20th century, and it\u2019s a whole new world with <a href=\"https:\/\/www.themediaant.com\/television\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/television\">television<\/a>. The development of sports broadcasting in the 1950s created a rich environment for brands to get access to large audiences. One of the earliest instances is Gillette\u2019s sponsorship for a World Series match in 1952. This would be a turning point as televised sports emerged to become an effective marketing tool.<\/p>\n\n\n\n<p>However, there may be no better example of the concept behind sports marketing than the Michael Jordan and Nike collaboration. In 1984, Nike as a growing athletic brand signed Jordan who was a budding basketball player. It was as a result of this partnership that the Air Jordan brand came to life and went on to redefine sports endorsements. Air Jordan\u2019s accomplishment showed that the power of athlete endorsements could reach beyond their sport, creating a fad and massive brand development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indian_Premier_League_The_Ultimate_Fusion_of_Entertainment_and_Cricket\"><\/span><strong>Indian Premier League: The Ultimate Fusion of Entertainment and Cricket<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Established in a great but complex social fabric of present-day India,<a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\"> IPL 2026 on JioHotstar+Star Sports <\/a>would be watched by 900 million and occupy a zenith of mainstream culture. Emerging as the most searched term in the year 2024, the IPL is no longer a cricket tournament. It&#8217;s a phenomenon that rallies the heart of India\u2019s popular culture. Dominating Google search trends in 2024 as the most inquired topic, IPL has evolved beyond a mere cricket tournament &#8211;\u00a0 it\u2019s a cultural phenomenon that captivates the heart of the nation.<\/p>\n\n\n\n<p>As we embrace IPL 2026, we celebrate the fusion of entertainment and athleticism that resonates across a dynamically expanding country &#8211; from metros sprawling beyond their seams to towns burgeoning at their brims. This league is not just watched,\u00a0 it&#8217;s fervently followed, dissected, and discussed in tea stalls and boardrooms alike.<\/p>\n\n\n\n<p>Comparing India\u2019s economic development from $1.2 trillion to a staggering 3.6 trillion dollars, IPL has expanded its limits. Last year platforms such as<a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\"> <\/a><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiohotstar-advertising\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiohotstar-advertising\">Jio Hotstar<\/a> began circulating around cricket with an addition of over 620 million viewership during the IPL season, which made every match into a blockbuster.<\/p>\n\n\n\n<p>For the upcoming IPL 2026 season, the coverage is set to expand significantly, targeting even more diverse localities. It&#8217;s expected to reach approximately 20 million devices through Jio Bharat and an additional 420 million devices through handheld devices like mobile phones, tablets, and laptops. Additionally, around 200 million viewers are anticipated to tune in via connected TV screens. Despite the evolving media landscape, the IPL continues to maintain high visibility in Google trends, indicating its ongoing popularity and growth as a major sporting trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IPL_2026_Unveiling_the_Exciting_Schedule_and_Match_Insights\"><\/span><strong>IPL 2026: Unveiling the Exciting Schedule and Match Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As preparations advance for March 2026, cricket enthusiasts are eagerly anticipating the start of the 18th season of the Indian Premier League on March 21, 2026. The upcoming TATA IPL season promises not only fierce competition among the ten participating teams but also significant shifts in its broadcasting arrangements.<\/p>\n\n\n\n<p>The two-time consecutive winners, Kolkata Knight Riders, are lagging great expectations on them to add up their fourth trophy to their collection after they defeated Sunrisers Hyderabad in the previous final match. Until May 25th, the IPL Governing Council has ensured that the overall number of matches remains 74 while further plans are being made for increasing the number to 84 in the future seasons.<\/p>\n\n\n\n<p>This season is a turning point for IPL in terms of broadcasting. After one of the biggest overtures in the media and entertainment industry where Reliance Industries\u2019 Viacom18 and The Walt Disney Company Star India comes together, the combined entity JioStar will be holding the broadcasting baton. This change implies that a familiar digital platform that is JioCinema would be replaced by Disney+ Hotstar which sizes up IPL\u2019s digital viewership after years of its divided rights.<\/p>\n\n\n\n<p><strong>JioHotstar\u2019s IPL Live: Transforming Your Phone into a Virtual Stadium<\/strong><\/p>\n\n\n\n<p>In its attempt to generate revenue levels, The Board of Control for Cricket in India (BCCI) was able to achieve television and other digital rights that were sold by Disney Star and Viacom18.<\/p>\n\n\n\n<p>The rights to TV broadcasting of the IPL were retained with Disney Star for a consideration of Rs 23,575 crore. This portrait is a sign of a big investment, proving the level of value that IPL and public interest made.<\/p>\n\n\n\n<p>Viacom18 recently entered into the digital broadcasting domain in bid of IPL rights equivalent to Rs. 20,500 crore. It is for this reason that the shift underlines the function of digital platforms in sportscasting and intensifies the increase of the digitization method consuming sports content.<\/p>\n\n\n\n<p>The deal of combined values for both television and digital rights in the Indian subcontinent was worth INR 4,4075 crore rupees, and such economical magnitude is seen to benefit on money flows from other countries. Rights were kept with Disney Star by paying an amount of Rs 23,575 crore. This portrait is a major investment, showing the level value provided by IPL and public interest used.<\/p>\n\n\n\n<p>Viacom18 made a major splash into the digital broadcasting domain by winning IPL rights at an amount worth Rs. 20,500 crore bids. This shift further highlights the role of digital platforms in sportcasting and complements the rise of the digitization method responsible for consuming sports content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023-2.jpg?resize=610%2C343&#038;ssl=1\" alt=\"\" class=\"wp-image-37837\" style=\"width:610px;height:343px\" width=\"610\" height=\"343\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023-2.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023-2.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023-2.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023-2.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023-2.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 610px) 100vw, 610px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>The deal of combined values regarding the television and digital rights in the Indian subcontinent was a whopping amount of 4,4075 crore rupees which shows such economical magnitude that benefits on money flows from other countries. This valuation cements the league\u2019s status as one of the richest in whatever category of sport on the planet.<\/p>\n\n\n\n<p>This was done through an e-auction of the media rights package A &#8211; (TV in India and South Asia), B- (digital in the subcontinent) and others. The steps in the auction process specified and precise as were planned to yield the highest possible monetary benefit for the BCCI.<\/p>\n\n\n\n<p>This acquisition by Disney Star and Viacom18 will certainly have implications as to how often or at what rate cricket will be viewed in India and even around the globe. Digital rights introduced are well again a chance for Viacom18 to make the IPL available differently including on the smartphone.<\/p>\n\n\n\n<p>It is this changing state of play that is seen in the strategic distribution of media rights across the television medium and the digital space. This doesn\u2019t only guarantee extensive audience reach across various media but also satisfies the various categories of cricket lovers; the Television viewers, the Broadcaster viewers, The Web\/Internet viewers amongst others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience_Insights_Crafting_Successful_Campaigns_on_JioCinema\"><\/span><strong>Audience Insights: Crafting Successful Campaigns on JioCinema&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jio Cinema&#8217;s (now Jio Hotstar) user engagement in the context of IPL 2026 certainly highlights how big sporting events can amplify digital traffic. During the IPL 2026, which ran from late March to May, JioCinema saw some impressive engagement metrics. The platform had around 101 million monthly active users consistently engaging with the app, showcasing the strong pull of its content, likely boosted by the cricket matches.<\/p>\n\n\n\n<p>Moreover, the strategic match timings &#8211; mostly evening games starting at 7:30 PM\u2014cater to prime viewership hours, which Jio Cinema capitalizes on to enhance viewer experience, drawing in a large number of monthly active users, as evidenced in May when daily active users soared to 156.4 million. The IPL 2026 not only promises thrilling cricket action but also drives digital engagement, showcasing how major sporting events can amplify app usage and website traffic\u200b.\u00a0<\/p>\n\n\n\n<p>On the website front, throughout the year, JioCinema attracted about 75.03 million visits, with a unique visitor count of 18 million. This broad reach indicates significant visibility and suggests that special events like the IPL can really widen the audience, pulling in both regular and new viewers.<\/p>\n\n\n\n<p>The synergy between the IPL 2026 excitement and Jio Cinema\u2019s digital presence is a great example of how seasonal sports events can enhance user engagement on streaming platforms<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exploring_Diverse_Advertising_Avenues_in_IPL_on_JioCinema\"><\/span><strong>Exploring Diverse Advertising Avenues in IPL on JioCinema&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preroll_Native_Companion_CTA\"><\/span><strong>Preroll + Native Companion CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before the first ball is bowled, your brand can make a powerful first impression. Preroll ads on JioCinema are the opening act of your marketing campaign, delivering a punchy, engaging video to a captive audience eager for the game to start. Accompanied by a Native Companion CTA, these ads go beyond mere visibility, they invite action. Imagine a compelling call-to-action button that lingers on-screen, coaxing viewers to click through for a special offer or more information, effectively turning initial curiosity into meaningful engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Midroll_%E2%80%93_Carousel\"><\/span><strong>Midroll &#8211; Carousel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the innings progress, so does your opportunity to shine with Midroll Carousel ads. Perfectly timed during natural game breaks, these ads offer viewers a dynamic, interactive experience. Picture a series of cards, each one showcasing a different aspect of your product or service. Viewers can swipe through at their leisure, exploring your offerings in a fun, engaging way. This format is ideal for brands with multiple products or varied messages, allowing each one to have its moment in the spotlight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Midroll_%E2%80%93_Banner\"><\/span><strong>Midroll &#8211; Banner&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Midroll Banners are the marathon runners of IPL advertising\u2014consistent, steady, and unobtrusive. Positioned subtly at the bottom of the screen during live action, these banners offer a persistent visual cue that keeps your brand top of mind without interrupting the viewer\u2019s experience. This gentle reminder can boost brand recall and influence decision-making long after the game is over.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fence_Ads_%E2%80%93_Carousel\"><\/span><strong>Fence Ads \u2013 Carousel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fence Ads with Carousel features bring a visual feast right to the boundary line of the viewer\u2019s screen. Surrounding the live game feed, these ads are impossible to ignore, providing a panoramic display of your products or services. Viewers can indulge in a carousel that rotates through different images or messages, giving them a comprehensive look at what you offer while the excitement of the game keeps them glued to their screens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fence_Ads_%E2%80%93_Expandable_Banner\"><\/span><strong>Fence Ads \u2013 Expandable Banner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When space is at a premium, Expandable Banners are your secret weapon. Starting as a compact, intriguing banner, this ad format expands when interacted with, revealing a larger, more immersive advertisement. This transformation not only captures attention but also provides ample space for creative storytelling or detailed explanations, all without ever leaving the game environment.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frame_Ad_%E2%80%93_Carousel\"><\/span><strong>Frame Ad &#8211; Carousel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Frame Ads with Carousel options turn every advertisement into a masterpiece framed around the live game feed. This format allows for multiple messages or images to rotate around the action, creating a dynamic advertising experience that keeps the viewer engaged through visual variety and creativity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frame_Ad_%E2%80%93_CTA\"><\/span><strong>Frame Ad &#8211; CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Encase your call-to-action within the very frame of the IPL broadcast. This format ensures that your most crucial message or offer is visible at all times, encircling the live action with a clear, compelling CTA. It&#8217;s like having a digital billboard that not only surrounds the game but also invites immediate engagement, perfect for prompting quick decisions and building direct relationships with your audience.<\/p>\n\n\n\n<p>The shift towards streaming is bringing live sports right into the digital era, and JioCinema is at the forefront of this transition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Shift_to_Streaming\"><\/span><strong>The Shift to Streaming<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First off, it\u2019s no secret that streaming platforms like Jio Cinema are becoming the go-to place for watching live sports, including the beloved IPL. With more viewers cutting the cord and switching to platforms that offer flexibility and convenience, the scope for targeted advertising has exponentially grown. This year, IPL 2026 is not just a sports event; it&#8217;s a digital fest ready to showcase innovative ad formats!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spotlight_on_CTV_Devices\"><\/span><strong>Spotlight on CTV Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the hottest trends this season is the rise of Connected TV (CTV) devices. Homes across India are increasingly equipped with Smart TVs and devices that offer internet-enabled streaming. This shift opens up a spectacular avenue for advertisers. Imagine your brand&#8217;s video ad running during the IPL breaks on a big Smart TV screen, offering a richer and more engaging viewer experience. The impact is both high-quality and hard to miss!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Assets_on_Display\"><\/span><strong>Ad Assets on Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now, let\u2019s talk about the types of ad assets that are making waves. Spot buys are a fantastic option if you\u2019re looking to make a big splash. Whether it&#8217;s a gripping video ad that tells a compelling story or a vibrant display ad that captures attention, spot buys allow for creative freedom and instant impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embracing_CPM_Buys_for_Cohorts\"><\/span><strong>Embracing CPM Buys for Cohorts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Moreover, CPM (Cost Per Mille) buys are tailored for those who want precise targeting. This year, JioCinema allows advertisers to target up to five different viewer cohorts based on demographics, viewing habits, and device usage. This means your ads can be strategically placed to reach the right audience at the right time, maximizing engagement and effectiveness. Whether it\u2019s reaching die-hard cricket enthusiasts or casual viewers during IPL, CPM buys ensure that every impression counts.&nbsp;<\/p>\n\n\n\n<p><strong>IPL 2026 on Jio Cinema: Understanding the Targeting Options<\/strong><\/p>\n\n\n\n<p>These are targeting options for advertising in JioCinema:<\/p>\n\n\n\n<p><strong>Geo-Targeting:<\/strong> This freedom brought me to envision the IPL that is equally intimate and snug as the micro-local context that it is being enjoyed in. At the same time, fans in 32 states and 38 focused cities can access content carefully selected to have a particular flavor and language. It\u2019s either you are supporting your team in Chennai or the team in Rajasthan, Jio Cinema brings the game into your living room.<\/p>\n\n\n\n<p><strong>Multi-Device Accessibility:<\/strong> No moment on or off the field gets missed with JioCinema\u2019s cross device streaming every screen, every moment. Whether you\u2019re using your handheld device on the go; your corporate web browser in the office; or your Connected TV (CTV) in the comfort of your living room, our platform makes sure you do not miss any moment live, in any one of the 12 languages. Your game, your terms.<\/p>\n\n\n\n<p><strong>Demographic Precision<\/strong>: Segmentation Knowing our customer\u2019s personality, their age and their gender helps JioCinema create a more appealing view experience for its customers. From the ads for which we create unique markets based on different ages and genders and matching highlights to your IPL adventure, our service makes it more personal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-104826.png?resize=667%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-37840\" style=\"width:667px;height:252px\" width=\"667\" height=\"252\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-104826.png?resize=1024%2C387&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-104826.png?resize=300%2C113&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-104826.png?resize=768%2C290&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-104826.png?resize=150%2C57&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-104826.png?w=1062&amp;ssl=1 1062w\" sizes=\"(max-width: 667px) 100vw, 667px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p><strong>Reach Premium Audiences: <\/strong>This year, JioCinema focuses on premium targeting, allowing you to direct your ads at audiences with a spending threshold of over \u20b950K Ideal for brands looking to engage with high-net-worth individuals.<\/p>\n\n\n\n<p><strong>Connected TV (CTV) Advertising: <\/strong>As more households choose smart TVs, advertising via CTVs on JioCinema presents a unique opportunity to capture the attention of families watching together. It&#8217;s a perfect scene for immersive, impactful advertising.<\/p>\n\n\n\n<p><strong>iOS User Targeting: <\/strong>With device-specific options, you can also target iOS users, who typically represent a tech-savvy and affluent demographic. It\u2019s a great strategy if your product or service aligns with a more premium lifestyle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Targeting_Techniques\"><\/span><strong>Advanced Targeting Techniques:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>First-Party Data Activation: <\/strong>Leveraging Jio\u2019s robust, privacy-compliant first-party data, we offer a secure and precise targeting that respects user privacy while enhancing engagement.<\/p>\n\n\n\n<p><strong>Interest-Based Targeting: <\/strong>From cricket aficionados to casual viewers, our interest-based targeting connects your brand with the right segment, enhancing relevance and response.<\/p>\n\n\n\n<p><strong>Retargeting Strategies:<\/strong> Go beyond conventional boundaries with both inclusion and exclusion retargeting techniques, ensuring your messages reach those who matter most- or don&#8217;t, as strategy dictates.<\/p>\n\n\n\n<p><strong>Lookalike Audiences: <\/strong>Expand your reach effectively. By identifying and targeting lookalike audiences, JioCinema helps brands scale their visibility and impact among users who resemble their best customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exploring_the_Diverse_Sponsorship_Opportunities_in_IPL_2026\"><\/span><strong>Exploring the Diverse Sponsorship Opportunities in IPL 202<\/strong>6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This season of the IPL is the first to air after the mega merger between Reliance Industries and the Viacom18 group resulting from the partnership with the company Syndication by Walt Disney Company\u2019s Star India. The merged entity arising from this merger goes by the brand name of JioStar.&nbsp;<\/p>\n\n\n\n<p>Earlier, Star Sports (Star India) and JioCinema (now JioHotstar) (Viacom18) won the satellite and digital rights for the IPL, 2023-2027. These assets are now consolidated under JioStar, with\/zapping feature showing flagship streaming service JioCinema to be replaced by Disney+ Hotstar, which also handled IPL\u2019s digital rights from 2018 to 2022.<\/p>\n\n\n\n<p>Of course, Tata as the main title sponsor of IPL multi-year rights from 2024 to 2028 has been settled. This deal is for \u20b92500 crore (approximately $379million,) making it the biggest sponsorship deal in the IPL so far! This whopping investment by Tata Group proves the fact that IPL is not only Indian but also has international identity and reputation.<\/p>\n\n\n\n<p><strong>Continued Sponsorship into 2026:<\/strong> Tata will continue as the title sponsor for IPL 2026, honoring their five-year commitment.<\/p>\n\n\n\n<p>Associate Sponsors: Alongside Tata, IPL 2026 features notable associate partners:<\/p>\n\n\n\n<ul>\n<li>My11Circle, contributing \u20b9625 crore.<\/li>\n\n\n\n<li>Angel One, with a sponsorship of \u20b9410 crore.<\/li>\n\n\n\n<li>RuPay, adding \u20b9210 crore to the sponsorship pool.<\/li>\n<\/ul>\n\n\n\n<p>These partnerships and financial figures highlight the massive scale and appeal of IPL, both in India and globally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Studies_Successful_Advertising_Campaigns_During_IPL_2024\"><\/span><strong>Case Studies: Successful Advertising Campaigns During IPL 2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. Agilus Diagnostics<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13.jpg?resize=223%2C483&#038;ssl=1\" alt=\"\" class=\"wp-image-37841\" style=\"width:223px;height:483px\" width=\"223\" height=\"483\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13.jpg?resize=473%2C1024&amp;ssl=1 473w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13.jpg?resize=139%2C300&amp;ssl=1 139w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13.jpg?resize=150%2C325&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13.jpg?w=591&amp;ssl=1 591w\" sizes=\"(max-width: 223px) 100vw, 223px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/dissecting-agilus-ipl-2024-sports-campaign\/\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/blog\/dissecting-agilus-ipl-2024-sports-campaign\/\">Agilus Diagnostic<\/a>s strategically sponsored IPL 2024 to boost its brand across India, leveraging the tournament&#8217;s widespread viewership.<\/p>\n\n\n\n<ul>\n<li>Platform Utilization: Focused on OTT and CTV, particularly on JioCinema, to ensure consistent visibility.<\/li>\n\n\n\n<li>Ad Placement: Targeted live match placements and secured high-frequency ad spots, maximizing brand recall during peak engagement moments.<\/li>\n\n\n\n<li>Results:<\/li>\n\n\n\n<li>Brand Visibility: Enhanced nationwide through strategic logo and message placements during alternate innings.<\/li>\n\n\n\n<li>Audience Engagement: Significant uplift in brand awareness due to continuous exposure during the tournament.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Multi-platform Reach:<\/strong> Leveraging multiple viewing platforms helped in reaching a diverse audience.<\/li>\n\n\n\n<li><strong>Strategic Timing:<\/strong> Placements during key moments of the games increased impact and recall.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Spinny:<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Go Far | Meet yourself again ft. @sachintendulkar\u200b\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/EHmmM6A1zn0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/spinny-ipl-marketing-success\/\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/blog\/spinny-ipl-marketing-success\/\">Spinny&#8217;s IPL 2024 campaign<\/a> focused on building an emotional connection with cricket enthusiasts, using revered cricket icons to reflect the brand&#8217;s values.<\/p>\n\n\n\n<ul>\n<li>Celebrity Endorsement: Utilized popular cricket figures to enhance brand relatability and trust.<\/li>\n\n\n\n<li>Emotional Appeal: Ads were designed to resonate with family values and the passion of sports lovers.<\/li>\n\n\n\n<li>Results:<\/li>\n\n\n\n<li>Brand Recall: Improved by strategic emotional appeals, with a 9% increase in Aided Awareness and 5% in Online Ad Awareness.<\/li>\n\n\n\n<li>Consumer Connection: Strengthened emotional ties with potential car buyers, enhancing the overall brand experience.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul>\n<li>Iconic Partnerships: Using cricket icons effectively communicated the brand\u2019s values.<\/li>\n\n\n\n<li>Emotional Resonance: Connecting with audiences on an emotional level during significant cultural events like the IPL can dramatically boost brand perception.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Crex<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13-300x300-1.png?resize=204%2C204&#038;ssl=1\" alt=\"\" class=\"wp-image-37842\" style=\"width:204px;height:204px\" width=\"204\" height=\"204\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13-300x300-1.png?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13-300x300-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/unnamed-13-300x300-1.png?resize=96%2C96&amp;ssl=1 96w\" sizes=\"(max-width: 204px) 100vw, 204px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>In collaboration with The Media Ant, <a href=\"https:\/\/www.themediaant.com\/blog\/crex-cricket-analysis-game-changer\/\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/blog\/crex-cricket-analysis-game-changer\/\">Crex <\/a>crafted a focused campaign during the IPL to engage its target audience effectively.<\/p>\n\n\n\n<ul>\n<li>Demographic Targeting: Focused on males under 30, aligning with the core demographic of cricket fans.<\/li>\n\n\n\n<li>Ad Formats: Utilized dynamic formats like Squeeze Ups and Mid Rolls featuring Brand Ambassador Shikhar Dhawan to maximize recognition.<\/li>\n\n\n\n<li>Results:<\/li>\n\n\n\n<li>Brand Engagement: Achieved substantial traction and visibility among young cricket enthusiasts.<\/li>\n\n\n\n<li>Market Positioning: Positioned Crex as a top-rated cricket app with a unique approach to consuming cricket content.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul>\n<li>Strategic Advertising: Using specific ad formats during live matches linked the brand directly with cricket action, enhancing viewer engagement.<\/li>\n\n\n\n<li>Celebrity Influence: Association with a popular sports figure boosted the brand&#8217;s appeal and credibility.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IPL_2026_Advertising_Rates_on_Jio_Cinema\"><\/span><strong>IPL 2026 Advertising Rates on Jio Cinema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a platform of entertainment over the internet, JioCinema takes the essence of <a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\">IPL advertising <\/a>to the millions of screens of the viewers of India. By spending as little as INR 5 Lakhs on advertising, brands get the opportunity to capture the audiences during one of the most looked forward to sporting events in a year.<\/p>\n\n\n\n<p><strong>Exclusive SMB Package \u2013<\/strong> Maximum Impact, Minimal Investment &#8211; With the exclusive SMB package, Small to Medium Businesses can plan to make an enormous impact without the slight feeling of spending too much. With as low as INR 5 Lakhs, you get in excess of 25 million brand exposure. This means your 10 second ad could be viewed one to two times per live match making sure that the audience is exposed with rapt attention.<\/p>\n\n\n\n<p><strong>Why Advertise During IPL on Jio Cinema?<\/strong><\/p>\n\n\n\n<ul>\n<li>Phenomenal Reach: In IPL one expects to reach the approximate 650 million viewers who would tune in for the event.<\/li>\n\n\n\n<li>Targeted Engagement: Today there are over 100 target options, defining your audience among a vast audience of watchers all over the country.<\/li>\n\n\n\n<li>Multilingual Appeal: Target the entire country population with ads that can be watched in 12 language feeds which improves localization and relevance.<\/li>\n\n\n\n<li>Budgets: Explore TATA IPL 2026 advertising with flexible budgets tailored to fit your needs. Choose from digital OTT packages or regional feed CTV plans starting at just \u20b95 lakh. Make the most of this cricket season!<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t miss out on the chance to spotlight your brand during the IPL 2026. <a href=\"https:\/\/www.themediaant.com\/contact-us\"><strong>Schedule a Call<\/strong> <\/a>with our team to explore tailor-made advertising solutions that resonate with your brand\u2019s unique needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_Returns_in_IPL_2026_Advanced_Metrics_for_Evaluating_Your_JioCinema_Ad_Campaign_Performance\"><\/span><strong>Maximizing Returns in IPL 2026: Advanced Metrics for Evaluating Your JioCinema Ad Campaign Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>JioCinema (now JioHotstar) has tied up with Flashtalking as the third party ad measurement partner to ensure transparency in ad delivery. The Media Ant as the Exclusive SMB partner of JioCinema (now JioHotstar) also gives you Screenshots\/ Recordings and Dashboards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span><strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes were usually sponsored by wealthy&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":37843,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2383,2384],"tags":[4017,4018,2390,2405,2388,4043,2580,4046,4047,3343,1662,3259],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/01\/Feature-Image-2-2025-01-21T110624.827.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/23290"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=23290"}],"version-history":[{"count":19,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/23290\/revisions"}],"predecessor-version":[{"id":40131,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/23290\/revisions\/40131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/37843"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=23290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=23290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=23290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}