{"id":23053,"date":"2022-12-27T11:21:39","date_gmt":"2022-12-27T05:51:39","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=23053"},"modified":"2025-01-16T10:56:29","modified_gmt":"2025-01-16T05:26:29","slug":"8-different-types-of-advertising-in-ipl-2025","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/","title":{"rendered":"Top 8 Ad Options for Advertising in IPL 2025"},"content":{"rendered":"\n<p>The high-octane drama is back, and it has already created a buzz among cricket lovers and advertisers. You guessed it right: We are talking about the cricket fanfare, the Indian Premier League 2025 which is getting extravagant with every passing year.<\/p>\n\n\n\n<p>The TV viewership for IPL 2024 surpassed 400 million viewers, setting a new record for the tournament&#8217;s live broadcasts. Additionally, <a href=\"https:\/\/www.themediaant.com\/digital\/jiocinema-advertising\">JioCinema<\/a> recorded over 620 million viewers during IPL 2024. This year\u2019s numbers are anticipated to increase even further.<\/p>\n\n\n\n<p>With the ever-growing popularity, the advertising is also getting louder and fancier, garnering the attention of millions of Indians. Therefore, brands are also looking to take this opportunity to advertise on IPL. With so many brands competing against each other, advertisers are going full throttle on creativity to win the game.<\/p>\n\n\n\n<p>With so many advertising options available for IPL, you may get a bit overwhelming. But don\u2019t worry, cause we are here to make your work a lot easier with the Top 8 ad options for <a href=\"https:\/\/www.themediaant.com\/tataipl-jiocinema-advertisement\">IPL advertising<\/a> in 2025.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fe06df3f79e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fe06df3f79e\"  type=\"checkbox\" id=\"item-69fe06df3f79e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#1_Team_Sponsorships\" title=\"1. Team Sponsorships\">1. Team Sponsorships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#2_Digital_Streaming_Ads\" title=\"2. Digital Streaming Ads\">2. Digital Streaming Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#3_Television_Advertising\" title=\"3. Television Advertising\">3. Television Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#4_Radio_Promotions\" title=\"4. Radio Promotions\">4. Radio Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#5_Influencer_Collaborations\" title=\"5. Influencer Collaborations\">5. Influencer Collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#6_Print_Media_Campaigns\" title=\"6. Print Media Campaigns\">6. Print Media Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#7_Title_and_Associate_Sponsorship\" title=\"7. Title and Associate Sponsorship\">7. Title and Associate Sponsorship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/8-different-types-of-advertising-in-ipl-2025\/#8_Augmented_Reality_AR_Ads\" title=\"8. Augmented Reality (AR) Ads\">8. Augmented Reality (AR) Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Team_Sponsorships\"><\/span><strong>1. Team Sponsorships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Team sponsorships offer a comprehensive package for brands, combining on-ground branding, logo visibility, player access, and marketing rights.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/03\/Jersey_logo.jpg?resize=312%2C226&#038;ssl=1\" alt=\"\" class=\"wp-image-19792\" style=\"width:312px;height:226px\" width=\"312\" height=\"226\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/Jersey_logo.jpg?w=385&amp;ssl=1 385w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/Jersey_logo.jpg?resize=300%2C217&amp;ssl=1 300w\" sizes=\"(max-width: 312px) 100vw, 312px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul>\n<li>Logo placements on players\u2019 jerseys and other on-ground inventories.<\/li>\n\n\n\n<li>Player access for content shoots and brand collaborations.<\/li>\n\n\n\n<li>Official sponsorship rights for product packaging and marketing collateral.<\/li>\n\n\n\n<li>Enhanced visibility through the association with IPL franchises.<\/li>\n<\/ul>\n\n\n\n<p>This strategy integrates multiple advertising touchpoints to maximize brand exposure during the tournament.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Digital_Streaming_Ads\"><\/span>2. Digital Streaming Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the rise of digital platforms like <strong>JioCinema and Disney+ Hotstar<\/strong>, digital streaming ads are at the forefront of IPL 2025 advertising.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" class=\"wp-image-37794\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/JioCinema-adds-12-new-sponsors-ahead-of-IPL-2023.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><strong>Types of Ads:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Video Inventory (Pre\/Mid-roll Ads):<\/strong> Ideal for driving higher awareness across both handheld web (HHWEB) and connected TV (CTV) platforms.<\/li>\n\n\n\n<li><strong>HHWEB Display Ads (Fence\/Scorecard Banners):<\/strong> A balanced option for driving traffic and maintaining awareness, especially for regional and SMB brands with smaller budgets.<\/li>\n\n\n\n<li><strong>Overlay Ads:<\/strong> Non-intrusive banners that appear on-screen during live moments like &#8220;Super 4s,&#8221; &#8220;Super 6s,&#8221; or &#8220;Fall of Wicket.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>These ads are tailored to engage viewers effectively using real-time data insights.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Television_Advertising\"><\/span><strong>3. Television Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Despite the rise of digital platforms, <strong>television ads<\/strong> remain a cornerstone of IPL advertising. With live telecasts on popular channels, brands gain access to a <strong>wide and diverse audience<\/strong>.<\/p>\n\n\n\n<ul>\n<li><strong>Ad Types:<\/strong>\n<ul>\n<li>Spot ads during overs and timeouts.<\/li>\n\n\n\n<li>Product placements during live commentary.<\/li>\n\n\n\n<li>Custom campaigns like \u201cCatch of the Match\u201d sponsored by a brand.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>These ads are designed to capture the attention of both casual viewers and cricket enthusiasts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Radio_Promotions\"><\/span><strong>4. Radio Promotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Radio advertising is an underrated yet effective way to reach IPL fans on the go. Brands often sponsor <strong>live match commentary, jingles<\/strong>, or <strong>special IPL shows<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/03\/red-fm-ipl.png?resize=389%2C258&#038;ssl=1\" alt=\"\" class=\"wp-image-19796\" style=\"width:389px;height:258px\" width=\"389\" height=\"258\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul>\n<li>Regular score updates to keep listeners engaged.<\/li>\n\n\n\n<li>IPL-themed contests for audience interaction.<\/li>\n\n\n\n<li>Jingles aligned with match timings.<\/li>\n<\/ul>\n\n\n\n<p>Radio ads provide significant frequency and recall, making them an underrated yet impactful medium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Influencer_Collaborations\"><\/span><strong>5. Influencer Collaborations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cricket influencers and IPL commentators dominate social media during the tournament. Brands can tap into their reach by sponsoring posts or creating viral campaigns.<\/p>\n\n\n\n<ul>\n<li><strong>Examples:<\/strong>\n<ul>\n<li>Partner with cricket bloggers and analysts.<\/li>\n\n\n\n<li>Use influencers for pre-match predictions or live discussions.<\/li>\n\n\n\n<li>Contests and giveaways encourage fan participation.<\/li>\n\n\n\n<li>Viral hashtag campaigns tied to live matches.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>These campaigns resonate strongly with younger, tech-savvy fans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Print_Media_Campaigns\"><\/span><strong>6. Print Media Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even in the digital age, <strong>print media<\/strong> holds value for IPL advertising. Brands use sports newspapers and event-specific brochures to connect with niche audiences.<\/p>\n\n\n\n<ul>\n<li><strong>Examples:<\/strong>\n<ul>\n<li>Advertise in leading sports dailies and IPL programs.<\/li>\n\n\n\n<li>Publish sponsored match analysis columns.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This approach works well for local outreach and in-depth storytelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Title_and_Associate_Sponsorship\"><\/span><strong>7. Title and Associate Sponsorship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The title sponsor of IPL 2025 (e.g., Tata or Vivo) enjoys unparalleled exposure. Additionally, associate sponsors benefit from being closely linked to the tournament\u2019s branding.<\/p>\n\n\n\n<ul>\n<li><strong>Key Aspects:<\/strong>\n<ul>\n<li>Logos on promotional materials, tickets, and digital platforms.<\/li>\n\n\n\n<li>Brand mentions during match commentary and presentations.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This high-level association boosts brand credibility and visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Augmented_Reality_AR_Ads\"><\/span><strong>8. Augmented Reality (AR) Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Innovative <strong>AR ads<\/strong> have revolutionized IPL advertising in 2025. Brands use AR to create <strong>immersive experiences<\/strong>, such as interactive filters or virtual cricket games during live matches.<\/p>\n\n\n\n<ul>\n<li><strong>Examples:<\/strong>\n<ul>\n<li>Fans using AR to place themselves in a virtual stadium.<\/li>\n\n\n\n<li>Interactive ads during match breaks encouraging real-time participation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>These futuristic ads elevate fan experiences and make campaigns memorable.<\/p>\n\n\n\n<p>We hope you find this article helpful, if you want to advertise on television, <a href=\"https:\/\/beta.themediaant.com\/contact-us\" rel=\"nofollow noopener\" target=\"_blank\">Contact Us<\/a> at Help@TheMediaAnt.com.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The high-octane drama is back, and it has already created a buzz among cricket lovers and advertisers. You guessed it right: We are talking about the cricket fanfare, the Indian&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":37795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2450],"tags":[3276,2390,2405,882,1662,2439],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/Top-8-ad-options-for-ipl-2025.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/23053"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=23053"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/23053\/revisions"}],"predecessor-version":[{"id":37796,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/23053\/revisions\/37796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/37795"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=23053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=23053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=23053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}