{"id":22965,"date":"2022-12-21T12:06:45","date_gmt":"2022-12-21T06:36:45","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=22965"},"modified":"2023-01-16T12:54:44","modified_gmt":"2023-01-16T07:24:44","slug":"media-kundli-jiocinema","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/","title":{"rendered":"Media Kundli- JioCinema"},"content":{"rendered":"\n<p>JioCinema is a streaming service owned by Viacom 18, a subsidiary of TV18. It was launched in September 2016 and offers a wide range of content including films, television shows, web series, music videos, documentaries, and sports. In September 2022, after a merger with Viacom 18, all sporting content was moved from Voot to JioCinema, making it the primary digital destination for sports content within the network. The service is available on mobile devices through the JioCinema app, which can be downloaded for both Android and iOS devices.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fbcd96e2a76\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fbcd96e2a76\"  type=\"checkbox\" id=\"item-69fbcd96e2a76\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Top_Facts_About_JioCinema\" title=\"Top Facts About JioCinema\">Top Facts About JioCinema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Top_Reasons_to_go_for_JioCinema_Advertising\" title=\"Top Reasons to go for JioCinema Advertising\">Top Reasons to go for JioCinema Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#No_subscription_fee\" title=\"No subscription fee&nbsp;\">No subscription fee&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Prime_destination_for_Sports_Content\" title=\"Prime destination for Sports Content\">Prime destination for Sports Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Content_is_king\" title=\"Content is king\">Content is king<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Top_Ad_Options_on_JioCinema\" title=\"Top Ad Options on JioCinema\">Top Ad Options on JioCinema<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#1_Video_ads\" title=\"1. Video ads\">1. Video ads<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#PRE-ROLL_VIDEO_ADS\" title=\"PRE-ROLL VIDEO ADS\">PRE-ROLL VIDEO ADS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#MID-ROLL_VIDEO_ADS\" title=\"MID-ROLL VIDEO ADS\">MID-ROLL VIDEO ADS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#2_Masthead_Banner_Ads\" title=\"2. Masthead Banner Ads\">2. Masthead Banner Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#_3_Connected_TV\" title=\"&nbsp;3. Connected TV\">&nbsp;3. Connected TV<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Top_Targeting_Options_on_JioCinema\" title=\"Top Targeting Options on JioCinema\">Top Targeting Options on JioCinema<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Top_3_Brands_Categories_that_Should_Advertise_on_JioCinema\" title=\"Top 3 Brands Categories that Should Advertise on JioCinema\">Top 3 Brands Categories that Should Advertise on JioCinema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Top_3_Cities_that_Prefer_JioCinema_Advertising\" title=\"Top 3 Cities that Prefer JioCinema Advertising\">Top 3 Cities that Prefer JioCinema Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Average_CTR_for_JioCinema_Advertising\" title=\"Average CTR for JioCinema Advertising\">Average CTR for JioCinema Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-jiocinema\/#Why_opt_for_a_media_agency_for_JioCinema_advertising\" title=\"Why opt for a media agency for JioCinema advertising?\">Why opt for a media agency for JioCinema advertising?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Facts_About_JioCinema\"><\/span><strong>Top Facts About JioCinema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>The total number of visits to the JioCinema website during the month of November 2022 was 41.6 million.<\/li>\n\n\n\n<li>The audience segmentation for JioCinema is 33.15% Female and 66.85%Male, with the largest age group being 18-24 years (42.71%), followed by 25-34 years (31.25%).<\/li>\n\n\n\n<li>Even in the highly competitive environment in the Arts and Entertainment category, JioCinema traffic has increased by 504.8% compared to last month.<\/li>\n<\/ul>\n\n\n\n<p>(Source: Similarweb)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/wSxnknpUGR6py6W3tmmTe5Ce1tboRsXRn0_6QyAA1Xb-MS-Cyd8wLXn0fQgppyqUJydQ4dmvraXKK955lhcmUiWO5Fmp3NG_3uv2MBg77SCR8PXNFpmt2_w3SELt6MfvVWFmajeaHDPDM4JaKSZrKIi1munDmeXQJStoePPZLpRVdeR63GzMnDADKU1HrA\" alt=\"JioCinema traffic \" width=\"572\" height=\"464\" title=\"\"><\/figure><\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/s2qZ9Yb2tEJscPgQWy8nBfbzf_Py5LIq_MuFqiXVduYg1OpfEAeuPHH8Pvjjr19F-KKWt3R7iusadju8iaOdx6pYTemBrA-mRvckyringcctYDjPivfgv0ctDNIcfDsuMLsr8AENH_pZaA80nm_QeJUyGG5MVE_NLFVlCetTJDPGAtGabh2KG_kM3F8BNQ\" alt=\"JioCinema category distribution\" title=\"\"><\/figure>\n\n\n\n<p>(Source: Similar Web)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Reasons_to_go_for_JioCinema_Advertising\"><\/span><strong>Top Reasons to go for JioCinema Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_subscription_fee\"><\/span><strong>No subscription fee&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is no subscription fee for Jio sim users and the audience can stream everything free of cost with a lot of options on the platform, which makes it a go-to platform for users. Since the OTT is not charging for the subscription, it will attract users from Tier 2 and Tier 3 cities as well which gives advertisers an opportunity to target niche audiences as well. Over the past few years, content in regional languages is gaining popularity. JioCinema is the perfect platform for advertisers who are looking to target audiences based on language as JioCinema offers a lot of varied content in these languages- Hindi, English, Marathi, Tamil, Kannada, Telugu, Malayalam, Bengali, Gujarati, Punjabi, and Bhojpuri.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prime_destination_for_Sports_Content\"><\/span><strong>Prime destination for Sports Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Viacom18, the joint venture between Reliance-controlled TV18 and US entertainment major Paramount Global (earlier ViacomCBS), will move all existing sporting properties from the company\u2019s video-on-demand service VOOT to JioCinema and it has already begun with FIFA World Cup Qatar 2022. JioCinema app had lifetime downloads of 400 million before the World Cup and had 32 million viewers during the final match; this figure is projected to increase, so it is a very good opportunity for advertisers looking for a wider reach specifically sports marketing.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>(Source: Business standard)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_is_king\"><\/span><strong>Content is king<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>JioCinema is growing spectacularly in recent years and also tieing up with different platforms to bring a vast range of content to their platform making it a one-stop platform for the consumption of entertainment. It\u2019s high time that advertisers should look in the direction of JioCinema since it is going to be a more enormous bird than it already is and also will bring a high ROI( Return on Investment) for the advertisers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Ad_Options_on_JioCinema\"><\/span><strong>Top Ad Options on JioCinema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Video_ads\"><\/span><strong>1. Video ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two types of video ads that are made available by JioCinema-<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRE-ROLL_VIDEO_ADS\"><\/span><strong>PRE-ROLL VIDEO ADS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pre-roll video ads are 6-10 seconds long, and non-skippable ads are played before the video starts. These ads are ideal for teasers, promoting special offers, or launching a product. They can target your customers based on demographics, location, interest, genre, or affluence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/M6U9iu11LEoWrYfZga2pzJeSeKlqIidbMejmtkKF_kAWOVLIbo4t3ZI7tqZ8zIDGi5sqppMd3eyK_oMZmQRQ5hHCWNCzIE4mpp5jc5RiASyA216tp2Mau__ls4Q6U7GU6wurvJnw6UWVTzwW1VeIxJJr6BPnWfIvf6gokeqz3d6Jo5R_uikklstiEFkHPA\" alt=\"Video ads in Jiocinema\" title=\"\"><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MID-ROLL_VIDEO_ADS\"><\/span><strong>MID-ROLL VIDEO ADS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Mid-roll video ads are 10-30 second, non-skippable ads played during the video content. These ads are ideal for branding, sequential story-telling, or consideration and are generally accompanied by a CTA button. Advertisers can target customers based on demographics, location, interest, genre, or affluence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/CVZtbWS9GWZLm6ZxWDT129cgnJI6TIraDhf_Y92kyabUAya5ZGlrf0fNtvnpanvi4qYECQJZ3-dXD0FkSaM0ytrPY1KTbOp4mFuSu77fDicBz5kv76IHiWyc9NXajC4D1wKnlhzBtxehGU_4bEUjAGJuQ8NOlrupgJajSzZcOV_ESB9WUDhWZPA9CM1u8Q\" alt=\"Video ads in Jiocinema\" title=\"\"><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Masthead_Banner_Ads\"><\/span><strong>2. Masthead Banner Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A banner ad, often known as a web banner, is an advertisement that appears on a website or mobile application. The ad comprises images rather than text; it could even be a multimedia object in.png,.jpg, or.gif format. For 24 hours, masthead banners are shown at the top of the platform\u2019s homepage. Masthead Banners can be displayed on the platform\u2019s app and website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/aA2U2kQsvd7volalC4DD-RoH6u_ffmdP672YumpSMbCqlFUgDUUB0LyM30v86RC76M1C9OnenOB2CQek6kGTfaGqwLHif9EmCqTK-TB1l6vrSzB2m6oPgGXQHOhSmB_2T3O9ruKexBV6DZ5BZaLuU-x7hw9HHpPRtou_CMEALl-ABdHhboxJ-twUdES2AQ\" alt=\"Masthead Banner Ads in Jiocinema\" title=\"\"><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_3_Connected_TV\"><\/span><strong>&nbsp;3. Connected TV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To ease the understanding of connected TV and digital advertising on CTV, you might regard the CTV as a hybrid TV or a merging of computer technology and linear TV. Using connected TV, viewers can access video streaming services and search for digital content on the web. Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4virLk2F60lxg0AHviDlwwf9kmd3pfqURf77Cs5HCX6mqScSilX1X2mmmBZrYdDTUXKub8MYP6vHNktgdc6osHHDx3Lm7q75vsJMYREuc4H9z_tH8vk9ZUCvSqUbBs_EF_msFBjRn0prDf8qLg3IeDvCRsVyAOUzozRaVq1nALxqYzXusil274eonHYJ8A\" alt=\"Connected tv ad in JioCinema\" title=\"\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Targeting_Options_on_JioCinema\"><\/span><strong>Top Targeting Options on JioCinema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Gender &amp; Age Targeting: <\/strong>The audience can be targeted based on gender and age group.<\/li>\n\n\n\n<li><strong>Location\/Geo-Targeting: <\/strong>Geography targeting until the city level is possible on the JioCinema advertising platform.<\/li>\n\n\n\n<li><strong>Interest-Based Targeting: <\/strong>JioCinema\u2019s audience can be segregated based on interest and affinity like parents, online shoppers, auto enthusiasts, travel and fashion enthusiasts, mobile banking users, etc.<\/li>\n\n\n\n<li><strong>Income Group Targeting: <\/strong>The audience can be segregated into low, middle, and high-income brackets.<\/li>\n\n\n\n<li><strong>Program Genre Targeting: <\/strong>The audience can be targeted based on the content genre and language.<\/li>\n\n\n\n<li><strong>Device\/Telecom Provider Targeting: <\/strong>The operating system and telecom service providers can also be used as targeting filters.<\/li>\n\n\n\n<li><strong>Top Shows<\/strong>\u2013 Segment your audiences according to the top shows available on the platform<\/li>\n\n\n\n<li><strong>Language<\/strong>\u2013 Be closer to your audience by delivering your brand message in their preferred language, for JioCinema it is majorly Hindi Speaking Market and South Indian Market.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Brands_Categories_that_Should_Advertise_on_JioCinema\"><\/span><strong>Top 3 Brands Categories that Should Advertise on JioCinema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Automobiles&nbsp;<\/li>\n\n\n\n<li>E-commerce<\/li>\n\n\n\n<li>Software and Technology<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Cities_that_Prefer_JioCinema_Advertising\"><\/span><strong>Top 3 Cities that Prefer JioCinema Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Mumbai&nbsp;<\/li>\n\n\n\n<li>Delhi NCR&nbsp;<\/li>\n\n\n\n<li>Bangalore<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CTR_for_JioCinema_Advertising\"><\/span><strong>Average CTR for JioCinema Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>0.30% &#8211; 0.40%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_opt_for_a_media_agency_for_JioCinema_advertising\"><\/span><strong>Why opt for a media agency for JioCinema advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Media agencies like The Media Ant are a one-stop destination for all your advertising requirements.<\/p>\n\n\n\n<ul>\n<li><strong>Wide range of advertising options on a single platform<\/strong>: From traditional advertising options like newspaper advertising to highly targeted in-app advertising, themediaant.com has 2 lakh+ media options to compare and select from.<\/li>\n\n\n\n<li><strong>Best advertising rates<\/strong>: Years of association with media owners and high transaction volumes enables The Media Ant to negotiate the best advertising rates for the clients.<\/li>\n\n\n\n<li><strong>Support throughout the campaign execution: <\/strong>Apart from buying ad spaces, The Media Ant also helps in planning the entire campaign and carrying out the execution on the ground, and sharing proof of execution and post-campaign evaluation report.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>JioCinema is a streaming service owned by Viacom 18, a subsidiary of TV18. It was launched in September 2016 and offers a wide range of content including films, television shows,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":22966,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2115],"tags":[3287,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/History-of-Advertisement-in-India-4.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22965"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=22965"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22965\/revisions"}],"predecessor-version":[{"id":23269,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22965\/revisions\/23269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/22966"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=22965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=22965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=22965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}