{"id":22909,"date":"2022-12-15T17:58:10","date_gmt":"2022-12-15T12:28:10","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=22909"},"modified":"2022-12-15T18:08:59","modified_gmt":"2022-12-15T12:38:59","slug":"womens-ipl-2023","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/womens-ipl-2023\/","title":{"rendered":"Women&#8217;s IPL 2023 Media Rights &#038; Advertising Opportunities"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f8061a113db\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f8061a113db\"  type=\"checkbox\" id=\"item-69f8061a113db\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/womens-ipl-2023\/#Women%E2%80%99s_IPL_2023_%E2%80%93_A_Game_Changer_for_Brands\" title=\"Women&#8217;s IPL 2023 &#8211; A Game Changer for Brands\">Women&#8217;s IPL 2023 &#8211; A Game Changer for Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/womens-ipl-2023\/#Women_Cricket_IPL_Media_Rights\" title=\"Women Cricket IPL Media Rights\">Women Cricket IPL Media Rights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/womens-ipl-2023\/#Everything_You_Need_to_Know_About_IPL_Women%E2%80%99s_T20\" title=\"Everything You Need to Know About IPL Women\u2019s T20\">Everything You Need to Know About IPL Women\u2019s T20<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/womens-ipl-2023\/#Women%E2%80%99s_IPL_T20_to_Enhance_Women%E2%80%99s_Game\" title=\"Women\u2019s IPL T20 to Enhance Women\u2019s Game\">Women\u2019s IPL T20 to Enhance Women\u2019s Game<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/womens-ipl-2023\/#Women%E2%80%99s_IPL-_The_Next_Big_Thing_for_Brands\" title=\"Women\u2019s IPL- The Next Big Thing for Brands\">Women\u2019s IPL- The Next Big Thing for Brands<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Women%E2%80%99s_IPL_2023_%E2%80%93_A_Game_Changer_for_Brands\"><\/span><strong>Women&#8217;s IPL 2023 &#8211; A Game Changer for Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What was ethereal is now finally real. What was ambiguous is finally obvious. What seemed far distant is just a few months away. Yes, we are saying far too many words, but after all this is the first concrete indication of <strong>Women\u2019s India Premier League (IPL)<\/strong>, and it calls for celebration. If you are wondering why we are going gaga over <strong>Women\u2019s IPL 2023<\/strong>, the answer is why not!<\/p>\n\n\n\n<p>The men\u2019s IPL heralded the new era in the world of cricket, it was a revolution for cricket lovers, brands and business tycoons as well. Hence, there is no reason the women\u2019s tournament, along with some robust promotion and planning, can\u2019t do the same.&nbsp;<\/p>\n\n\n\n<p>As someone who is a massive fan of our women in blue, it gives us immense pleasure that the <strong>Women\u2019s IPL 2023<\/strong> is all set to become a reality in the next few months. The Board of Control for Cricket in India (BCCI) is giving its seal of approval at the Annual General Meeting- a validation and recognition of the rapid strides the women\u2019s cricket has been making in the country in the past few years.&nbsp;<\/p>\n\n\n\n<p>Therefore, we can proudly say that the <strong>Women\u2019s IPL 2023<\/strong> is going to be a gamechanger in the field of sports. In fact, it might also change the way audiences view cricket (which is majorly viewed as a male dominated sport) and will open new doors for women cricket players.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Women_Cricket_IPL_Media_Rights\"><\/span><strong>Women Cricket IPL Media Rights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/Outdoor-Advertising-In-India-A-Complete-Guide.jpg?resize=591%2C315&#038;ssl=1\" alt=\"\" class=\"wp-image-22911\" width=\"591\" height=\"315\" title=\"Women&#039;s Cricket IPL Media Rights\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/Outdoor-Advertising-In-India-A-Complete-Guide.jpg?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/Outdoor-Advertising-In-India-A-Complete-Guide.jpg?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/Outdoor-Advertising-In-India-A-Complete-Guide.jpg?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/Outdoor-Advertising-In-India-A-Complete-Guide.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 591px) 100vw, 591px\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>The BCCI has finally announced the release of &#8216;Invitation to Tender for Media Rights to the <strong>Women\u2019s Indian Premier League Seasons 2023-2027<\/strong>\u2019.<\/p>\n\n\n\n<p>The Indian Premier League Governing Council has even invited bids for acquiring the media rights for <strong>Women cricket IPL<\/strong> through a tender process.&nbsp;<\/p>\n\n\n\n<p>The Invitation to Tender (ITT) will now be available for purchase till 31st December, 2022, as per Jay Shah, Honorary Secretary, BCCI. As per reports, the inaugural edition of <strong>women cricket IPL<\/strong> is likely to be <strong>played from Mar 3 to 26, 2023<\/strong>.&nbsp;<\/p>\n\n\n\n<p>According to Cricbuzz, the BCCI has already made the first move on Women\u2019s IPL 2023. The tender for media rights has been released by the Indian Board on Friday. With <strong>Viacom18<\/strong>, <strong>Disney-Star<\/strong>, <strong>Sony Sports Network<\/strong> all of them equally interested to bag the rights, however BCCI is expecting another round of windfall. Just like IPL media rights, broadcasters will bag <strong>women cricket IPL<\/strong> media rights for a 5 year period.&nbsp;&nbsp;<\/p>\n\n\n\n<p>What\u2019s interesting is that the Indian cricket board has not set a base price for the bid. In fact, the BCCI has clarified that it\u2019s not necessary that the highest bidder will win. Yes you read it right! BCCI will consider a bid which is in the best of interest of themselves and the <strong>women\u2019s IPL 2023<\/strong>. The bidding is going to be a closed affair, with no joint venture or consortium allowed to participate.&nbsp;<\/p>\n\n\n\n<p>Well, talking about media rights, it should be noted that <strong>BCCI had pocketed INR 48,390 Cr<\/strong> from the sale of IPL rights. The IPL 2008 media rights went for INR 8,200 Cr, BCCI is definitely expecting the similar figures for <strong>Women\u2019s IPL 2023<\/strong> Media Rights. The number of games are expected to vary from 132 to 134 in the five seasons. For now the BCCI is looking for bidders on a per-match, per-season basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Everything_You_Need_to_Know_About_IPL_Women%E2%80%99s_T20\"><\/span><strong>Everything You Need to Know About IPL Women\u2019s T20<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>BCCI is all set to roll out a tender document to franchises who are willing to buy the teams.&nbsp;<\/li><li>The base price kept for the league is $50 Mn or INR 400 Cr, which is very close to IPL 2008 franchise fee.&nbsp;<\/li><li>In fact, instead of giving first preference to IPL teams, BCCI has taken the decision to float a tender open to all the parties who are interested.&nbsp;&nbsp;<\/li><li>Due to this decision, new players will now be able to outbid IPL franchises.&nbsp;<\/li><li>A separate tender will also float from the BCCI for the e-auction of the broadcast rights.&nbsp;<\/li><li>The BCCI is busy simultaneously seeking the availability of the leading women\u2019s cricketers from around the world.&nbsp;<\/li><li>According to a News18 report, the BCCI has even begun signing contracts with Indian as well as overseas players.&nbsp;<\/li><li>This move by the BCCI will help to confirm the availability of various foreign players in <a href=\"https:\/\/en.wikipedia.org\/wiki\/2023_Women%27s_Indian_Premier_League\" rel=\"nofollow noopener\" target=\"_blank\"><strong>IPL womens T20<\/strong><\/a>.&nbsp;<\/li><li>Once the team decides to buy a player, the central contract will further lead to the agreement with the franchise.&nbsp;<\/li><li>To start with, the players will be undergoing a draft instead of an auction in place for the men\u2019s IPL.&nbsp;<\/li><li>Similar to the men\u2019s IPL, 4 overseas players will play in the 11 and a squad can have a maximum of 18 players.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Women%E2%80%99s_IPL_T20_to_Enhance_Women%E2%80%99s_Game\"><\/span><strong>Women\u2019s IPL T20 to Enhance Women\u2019s Game<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Experts are of the opinion that, the <strong>Women\u2019s IPL T20 <\/strong>can highly replicate the success and popularity of the <a href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/\"><strong>men\u2019s IPL tournament<\/strong><\/a>. Talking of that, we can\u2019t deny that women\u2019s cricket in India has overcome and come forward by leaps and bounds in the past 5 years and <strong>Women\u2019s T20 IPL<\/strong> is the much-needed boost for our Women in Blue.&nbsp;<\/p>\n\n\n\n<p>The tournament can even improve the quality of competition in women\u2019s cricket. 2023 March will see women players take the centre stage before the already established world-class product that is the men\u2019s IPL. This will enhance the <strong>women\u2019s IPL T20<\/strong> with a more competitive game, it will be a complete contrast to the men\u2019s cricket, which has enjoyed the overload of game time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Women%E2%80%99s_IPL-_The_Next_Big_Thing_for_Brands\"><\/span><strong>Women\u2019s IPL- The Next Big Thing for Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Women\u2019s IPL 2023<\/strong> is in the progression stage, but there\u2019s already a buzz amongst cricket fanatics. It has caught the attention of brands as well, and why not cause advertising on <strong>women&#8217;s cricket IPL <\/strong>means a positive association with the brand. It is time for brands to activate their creative minds and hit off well with women consumers.&nbsp;<\/p>\n\n\n\n<p>As per Financial Express, the overall cumulative global dedicated audience on TV for the <strong>ICC Women\u2019s Cricket World Cup 2022 was 104.8 Mn<\/strong>, with Indian channels delivering the major share. Talking of <strong>Women\u2019s IPL 2023<\/strong> much might depend upon the promotion and hype, which will lead big brands to advertise on <strong>women\u2019s cricket IPL<\/strong>. However, women-centric brands might take a leap of faith.&nbsp;<\/p>\n\n\n\n<p>The men\u2019s IPL saw the success of various crypto, gaming and BFSI brands, they might as well be interested in advertising on <strong>Women\u2019s IPL 2023<\/strong>, cause who doesn\u2019t want new customers. Only time will tell \u2018who bags the media rights\u2019, \u2018how many advertisers will the league garner\u2019 and \u2018how much will be the viewership\u2019. However, one thing we are sure of is that this is a much-needed step in the right direction, which will shape the women\u2019s cricket space.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women&#8217;s IPL 2023 &#8211; A Game Changer for Brands What was ethereal is now finally real. What was ambiguous is finally obvious. What seemed far distant is just a few&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":22910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450,2384,2383],"tags":[3276,3280,882,1662,3277],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/History-of-Advertisement-in-India.jpg?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22909"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=22909"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22909\/revisions"}],"predecessor-version":[{"id":22912,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22909\/revisions\/22912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/22910"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=22909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=22909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=22909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}