{"id":22896,"date":"2022-12-14T16:45:55","date_gmt":"2022-12-14T11:15:55","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=22896"},"modified":"2022-12-14T17:09:16","modified_gmt":"2022-12-14T11:39:16","slug":"best-ad-campaigns-for-womens-sports","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/","title":{"rendered":"Best Ad Campaigns for Women\u2019s Sports"},"content":{"rendered":"\n<p>\u201cWomen\u201d so many misconceptions around the word, but nobody actually asks women themselves who they really are. Honestly, speaking we don\u2019t know that ourselves and we don\u2019t care that we don\u2019t know, strong or scarred, don\u2019t know, masculine or feminine, don\u2019t know, responsible or carefree, don\u2019t know, beautiful or broken, don\u2019t know. Maybe we are the sum of all these things and baked into a beautiful pie.<\/p>\n\n\n\n<p>It\u2019s a shame that we had to fight to make our presence everywhere in the world, and we still are, that\u2019s how feminism came into play, to people who use the word \u2018feminist\u2019 as slang, but thanks to the present-day that there are brands who are vocal about us and are working towards change.<\/p>\n\n\n\n<p>When talking about change, sports has played a very important role in the same.<\/p>\n\n\n\n<p>In this article, we will discuss a few<strong> best ad campaigns for women\u2019s sports<\/strong> that made us feel like a woman once again.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f7fe197bb5e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f7fe197bb5e\"  type=\"checkbox\" id=\"item-69f7fe197bb5e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#Top_Women%E2%80%99s_Sports_Campaigns\" title=\"Top Women\u2019s Sports Campaigns\">Top Women\u2019s Sports Campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#Nike_%E2%80%93_Dream_Crazier_2019\" title=\"Nike &#8211; Dream Crazier (2019)\">Nike &#8211; Dream Crazier (2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#Germany%E2%80%99s_Women%E2%80%99s_World_Cup_Ad2019\" title=\"Germany&#8217;s Women&#8217;s World Cup Ad(2019)\">Germany&#8217;s Women&#8217;s World Cup Ad(2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#20%C3%9720_%E2%80%93_If_She_Can%E2%80%99t_See_It_She_Can%E2%80%99t_Be_It_2018\" title=\"20&#215;20 &#8211; If She Can&#8217;t See It, She Can&#8217;t Be It (2018)\">20&#215;20 &#8211; If She Can&#8217;t See It, She Can&#8217;t Be It (2018)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#Bumble_%E2%80%93_Serena_2019\" title=\"Bumble &#8211; Serena (2019)\">Bumble &#8211; Serena (2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#FAQs_Related_to_Women%E2%80%99s_Sports_Ad_Campaigns\" title=\"FAQs Related to Women\u2019s Sports Ad Campaigns\">FAQs Related to Women\u2019s Sports Ad Campaigns<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#What_is_a_women%E2%80%99s_sports_campaign\" title=\"What is a women&#8217;s sports campaign?\">What is a women&#8217;s sports campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#How_do_you_book_women%E2%80%98s_sports_campaigns\" title=\"How do you book women&#8216;s sports campaigns?\">How do you book women&#8216;s sports campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#Which_platforms_are_best_for_running_women%E2%80%99s_sports_marketing_campaigns\" title=\"Which platforms are best for running women&#8217;s sports marketing campaigns?\">Which platforms are best for running women&#8217;s sports marketing campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/best-ad-campaigns-for-womens-sports\/#_How_much_does_it_cost_for_women%E2%80%99s_sports_campaigns\" title=\"&nbsp;How much does it cost for women&#8217;s sports campaigns?\">&nbsp;How much does it cost for women&#8217;s sports campaigns?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Women%E2%80%99s_Sports_Campaigns\"><\/span><strong>Top Women\u2019s Sports Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Women&#8217;s sport is a sector that&#8217;s on the up: it&#8217;s on track to be worth over a billion dollars according to a Deloitte report, <a href=\"https:\/\/www.themediaant.com\/digital?categories=Gaming%20and%20Sports\"><strong>women sports campaigns<\/strong><\/a><strong> <\/strong>are a wise choice for the brands at the moment. So, let\u2019s look at some<strong> of the best ad campaigns for women\u2019s sports<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nike_%E2%80%93_Dream_Crazier_2019\"><\/span><strong>Nike &#8211; Dream Crazier (2019)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike - Dream Crazier | #JustDoIt\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/zWfX5jeF6k4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Dream Crazier commercial offers 90 seconds of women empowerment. It debunks every stereotype about female athletes as told by Serena Williams: when a woman stands up for something, she becomes insane. When a woman becomes furious, she becomes unreasonable. She&#8217;s insane when she boxes. Nike speaks out against the unjust portrayal of female athletes in the media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Germany%E2%80%99s_Women%E2%80%99s_World_Cup_Ad2019\"><\/span><strong>Germany&#8217;s Women&#8217;s World Cup Ad<\/strong>(2019)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Germany&#039;s Women&#039;s World Cup advert: &#039;We play for a nation that doesn&#039;t even know our names&#039;\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/layoVXL5mnw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This advertisement is not directly an ad campaign run by a brand but sponsored by one, i.e, Commerzbank in partnership with the national team. In this ad, the players quote \u201cWe play for a nation that doesn&#8217;t even know our names\u201d, this one is one of the best examples of how women\u2019s sports are less recognized and need more recognition and support. Although this is not a direct ad promoting a product but brands can get inspiration from the same.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20%C3%9720_%E2%80%93_If_She_Can%E2%80%99t_See_It_She_Can%E2%80%99t_Be_It_2018\"><\/span><strong>20&#215;20 &#8211; If She Can&#8217;t See It, She Can&#8217;t Be It (2018)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"20x20 | If She Can&#039;t See It, She Can&#039;t Be It\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/Ik_bfp6HDSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The ad by the Federation of Irish Sport is an eye-opening ad where the young girls are being asked who they look up to as an ideal and they name famous male football players as there is no inspiration for them to whom they can directly look up to as an idol. It challenges the authorities and the mainstream media who only put male sporting events in the limelight keeping women sporting events in the dark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bumble_%E2%80%93_Serena_2019\"><\/span><strong>Bumble &#8211; Serena (2019)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Serena Williams  Bumble Commercial 2019 Super Bowl\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/3P6h5W4w5Mo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The dating app Bumble worked with tennis icon <strong>Serena Williams<\/strong> on a year-long project to <strong>encourage women to tap into their inner strength in sports<\/strong> for a Super Bowl ad. Bumble is a dating app where women make the first move. The campaign asks them to step up and grab life by the horns.&nbsp;&nbsp;Although the brand isn&#8217;t related to sports in any way still it came out as one good campaign encouraging women to take things in their own hand and proudly own their decisions.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_Related_to_Women%E2%80%99s_Sports_Ad_Campaigns\"><\/span><strong>FAQs Related to Women\u2019s Sports Ad Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_women%E2%80%99s_sports_campaign\"><\/span><strong>What is a women&#8217;s sports campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A women\u2019s Sports Marketing campaign can be defined as a marketing strategy that is aimed at promoting sporting events, equipment, or products and services using a women athlete or a team. Using an athlete or a team has one clear motive. An athlete or a team acts as an influencer which has a direct impact on the audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_book_women%E2%80%98s_sports_campaigns\"><\/span><strong>How do you b<\/strong><strong>ook women<\/strong><strong>&#8216;s sports campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You can visit the official website of <a href=\"https:\/\/www.themediaant.com\/digital?categories=Gaming%20and%20Sports\">The Media Ant<\/a>. We ensure to provide you with the best possible rates for your sports campaigns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_platforms_are_best_for_running_women%E2%80%99s_sports_marketing_campaigns\"><\/span><strong>Which platforms are best for running women&#8217;s sports marketing campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Top social media platforms that are best for running women\u2019s sports marketing campaigns in terms of monthly active users.<\/p>\n\n\n\n<ul><li>Facebook- 2.9 billion&nbsp;<\/li><li>Youtube- 2.56 billion&nbsp;<\/li><li>Whatsapp- 2 billion<\/li><li>Instagram- 1.47 billion<\/li><\/ul>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Source: Semrush)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_How_much_does_it_cost_for_women%E2%80%99s_sports_campaigns\"><\/span><strong>&nbsp;How much does it cost for women&#8217;s sports campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&nbsp;To know more about the cost of women\u2019s sports campaigns visit our website&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital?categories=Gaming%20and%20Sports\">\u00a0The Media Ant<\/a> and get the best rates in the market.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWomen\u201d so many misconceptions around the word, but nobody actually asks women themselves who they really are. Honestly, speaking we don\u2019t know that ourselves and we don\u2019t care that we&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":22897,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3219],"tags":[3273,1662,3274],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/12\/women-sports-campaigns.jpg?fit=512%2C384&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22896"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=22896"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22896\/revisions"}],"predecessor-version":[{"id":22907,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22896\/revisions\/22907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/22897"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=22896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=22896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=22896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}