Reach a larger audience:<\/strong><\/p>\n\n\n\nMore individuals are transitioning from conventional media to internet platforms to view shows, web series, and sports material. The number of watchers is increasing every day. Since 200 million people subscribe to Sony LIV, your advertisement will reach more people.<\/p>\n\n\n\n
More high-grade ROI:<\/strong><\/p>\n\n\n\nAs the advertised commercials target a specific demographic, your advertising expenses seem to be managed well, increasing your advertisement\u2019s interest and making it more bankable. <\/p>\n\n\n\n
High in demand:<\/strong><\/p>\n\n\n\nAs Sony Liv ranks as # NO. 2 in the Arts and Entertainment category even in the fiercely competitive Indian OTT market so putting your advertisement on Sony Liv would be a huge boost for your company to reach the existing audience across all age groups and languages.<\/p>\n\n\n\n
<\/span>Top Ad Options on Sony Liv<\/strong><\/span><\/h2>\n\n\n\n<\/span><\/span><\/h3>\n\n\n\nThere are three types of video ads made available by Sony Liv-<\/p>\n\n\n\n
<\/span>Pre-Roll video ads<\/strong><\/span><\/h4>\n\n\n\nPre-roll video ads are 6-10 seconds long, and non-skippable ads are played before the video starts. These ads are ideal for teasers, promoting special offers, or launching a product. They can be used to target your customers based on demographics, location, interest, genre, or affluence.<\/p>\n\n\n
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<\/span>Mid-Roll video ads<\/strong><\/span><\/h4>\n\n\n\nMid-roll video ads are 10-100 second, non-skippable ads played during the video content. These ads are ideal for branding, sequential story-telling, or consideration and are generally accompanied by a CTA button. Advertisers can target customers based on demographics, location, interest, genre, or affluence.<\/p>\n\n\n
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<\/span>2. Masthead Banner Ads<\/strong><\/span><\/h3>\n\n\n\nA banner ad, often known as a web banner, is an advertisement that appears on a website or mobile application. The ad is primarily made up of images rather than text; it could even be a multimedia object in.png ,.jpg, or.gif format. For 24 hours, masthead banners are shown at the top of the platform\u2019s homepage. Masthead Banners can be displayed on the platform\u2019s app and website.<\/p>\n\n\n
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<\/span>3. Banner Ads<\/strong><\/span><\/h3>\n\n\n\nFrames Ads, Stubs Ads, and In-stream Ads are just a few placement options for banner ads, which are shown as rectangular picture advertisements. Frames Ads, displayed on the homepage, feature brand creativity, a brand logo, the company’s name, the current campaign’s title, a headline, and a call to action button that directs users to a landing page.<\/p>\n\n\n\n
Stubs Ads have a brand logo, brand name, campaign title, headline, and a call to action button that directs viewers to a landing page. They are presented as text-based banner ads below the platform\u2019s video content. In-Stream Ads will be delivered as a static picture ad, a text banner, and a call to action button that will take viewers to the brand landing page for a minimum of 6 seconds and a maximum of 10 seconds over the course of the movie.<\/p>\n\n\n
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<\/span>Top Targeting Options on Sony Liv<\/strong><\/span><\/h2>\n\n\n\n\nGender & Age Targeting: <\/strong>The audience can be targeted based on gender and age group.<\/li>\n\n\n\nLocation\/Geo-Targeting: <\/strong>Geography targeting until the city level is possible on the Sony Liv advertising platform.<\/li>\n\n\n\nInterest-Based Targeting: <\/strong>Sony Liv’s audience can be segregated based on interest and affinity like parents, online shoppers, auto enthusiasts, travel and fashion enthusiasts, mobile banking users, etc.<\/li>\n\n\n\nIncome Group Targeting: <\/strong>The audience can be segregated into low, middle, and high-income brackets.<\/li>\n\n\n\nProgram Genre Targeting: <\/strong>The audience can be targeted based on the content genre and language.<\/li>\n\n\n\nDevice\/Telecom Provider Targeting: <\/strong>The operating system and telecom service providers can also be used as targeting filters.<\/li>\n\n\n\nTop Shows<\/strong>\u2013 Segment your audiences according to the top shows available on the platform<\/li>\n\n\n\nLanguage<\/strong>\u2013 Be closer to your audience by delivering your brand message in their preferred language.<\/li>\n<\/ul>\n\n\n\n<\/span>Top 3 Brands Categories that Should Advertise on Sony Liv<\/strong><\/span><\/h3>\n\n\n\n\nAutomobiles <\/li>\n\n\n\n BFSI <\/li>\n\n\n\n Fashion & Lifestyle<\/li>\n<\/ul>\n\n\n\n<\/span>Top 3 Cities that Prefer Sony Liv Advertising<\/strong><\/span><\/h3>\n\n\n\n\nMumbai <\/li>\n\n\n\n Delhi NCR <\/li>\n\n\n\n Bangalore<\/li>\n<\/ul>\n\n\n\n<\/span>Average CTR for Sony Liv Advertising<\/strong><\/span><\/h3>\n\n\n\n0.2-0.3%<\/p>\n\n\n\n
<\/span>Why opt for a media agency for Sony LIV advertising?<\/strong><\/span><\/h3>\n\n\n\nMedia agencies like The Media Ant are a one-stop destination for all your advertising requirements.<\/p>\n\n\n\n
\nWide range of advertising options on a single platform<\/strong>: From traditional advertising options like newspaper advertising to highly targeted in-app advertising, themediaant.com has 2 lakh+ media options to compare and select from.<\/li>\n\n\n\nBest advertising rates<\/strong>: Years of association with media owners and high volumes of transaction enables The Media Ant to negotiate the best advertising rates for the clients.<\/li>\n\n\n\nSupport throughout the campaign execution: <\/strong>Apart from buying ad spaces, The Media Ant also helps in planning the entire campaign and carrying out the execution on the ground, and sharing proof of execution and post-campaign evaluation report.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"SonyLIV is a streaming service owned by Culver Max Entertainment that was launched in India in 2013. It offers a range of content including films, television series, live sports matches…<\/p>\n","protected":false},"author":34416,"featured_media":22627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-28-170753.png?fit=951%2C631&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22621"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=22621"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22621\/revisions"}],"predecessor-version":[{"id":23270,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22621\/revisions\/23270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/22627"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=22621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=22621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=22621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}