{"id":22528,"date":"2022-11-21T13:21:53","date_gmt":"2022-11-21T07:51:53","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=22528"},"modified":"2026-05-06T10:48:15","modified_gmt":"2026-05-06T05:18:15","slug":"digital-advertising-examples","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/","title":{"rendered":"Effective Digital Advertising Examples To Make Digital Ad Strategy"},"content":{"rendered":"\n<p>In today&#8217;s fast-paced digital landscape, a strong digital advertising strategy helps businesses reach their target audience and drive meaningful engagement. With the proliferation of online platforms and advanced targeting capabilities, digital advertising offers unparalleled opportunities for brand visibility and customer interaction. However, navigating the myriad of options and developing a strategy that truly resonates can be challenging. To help you harness the power of <a href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Advertising<\/a>, we\u2019ve compiled a selection of successful examples that showcase innovative approaches and impactful results. These examples will give you valuable insights and inspiration to refine your digital ad strategy and reach your marketing goals.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0f6a0d12206\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0f6a0d12206\"  type=\"checkbox\" id=\"item-6a0f6a0d12206\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#What_is_Digital_Advertising\" title=\"What is Digital Advertising?\">What is Digital Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Why_to_do_Digital_Advertising\" title=\"Why to do Digital Advertising?\">Why to do Digital Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Digital_Advertising_Types\" title=\"Digital Advertising Types\">Digital Advertising Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#1_What_is_Search_Digital_Advertising\" title=\"1. What is Search Digital Advertising?\">1. What is Search Digital Advertising?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Search_Digital_Advertising_Examples\" title=\"Search Digital Advertising Examples\">Search Digital Advertising Examples<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#2_What_is_Social_Media_Digital_Advertising\" title=\"2. What is Social Media Digital Advertising?\">2. What is Social Media Digital Advertising?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Social_Media_Digital_Advertisement_Examples\" title=\"Social Media Digital Advertisement Examples\">Social Media Digital Advertisement Examples<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#1_Zomato\" title=\"1. Zomato\">1. Zomato<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Establish_your_brand%E2%80%99s_tone_and_persona\" title=\"Establish your brand\u2019s tone and persona\">Establish your brand\u2019s tone and persona<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#2_Snickers\" title=\"2. Snickers\">2. Snickers<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Hold_an_Exciting_and_Engaging_conte\" title=\"Hold an Exciting and Engaging conte\">Hold an Exciting and Engaging conte<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#3_Coca-_Cola\" title=\"3. Coca- Cola\">3. Coca- Cola<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Bring_on_the_Emotions\" title=\"Bring on the Emotions\">Bring on the Emotions<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#3_What_is_Digital_Video_in_Advertising\" title=\"3. What is Digital Video in Advertising?\">3. What is Digital Video in Advertising?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Video_Digital_Ad_Examples\" title=\"Video Digital Ad Examples\">Video Digital Ad Examples<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#1_Dove_Real_Beauty_Sketches\" title=\"1. Dove: Real Beauty Sketches\">1. Dove: Real Beauty Sketches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#2_PregaNews_YourSecondHome\" title=\"2. PregaNews : #YourSecondHome\">2. PregaNews : #YourSecondHome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#3_Amazon_Mom_Be_a_Girl_Again\" title=\"3. Amazon: Mom Be a Girl Again\">3. Amazon: Mom Be a Girl Again<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#4_What_are_Online_Display_Ads\" title=\"4. What are Online Display Ads?\">4. What are Online Display Ads?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Online_Display_Ad_Examples\" title=\"Online Display Ad Examples\">Online Display Ad Examples<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#1Urban_Decay\" title=\"1.Urban Decay\">1.Urban Decay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#2_Adobe\" title=\"2. Adobe\">2. Adobe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#3_Ridge_Display_Ad_Example\" title=\"3. Ridge Display Ad Example\">3. Ridge Display Ad Example<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#What_are_some_of_the_best_Digital_Marketing_Campaigns\" title=\"What are some of the best Digital Marketing Campaigns?\">What are some of the best Digital Marketing Campaigns?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#1_Gillette%E2%80%99s_%E2%80%9CThe_Best_Men_Can_Be%E2%80%9D\" title=\"1. Gillette\u2019s \u201cThe Best Men Can Be\u201d\">1. Gillette\u2019s \u201cThe Best Men Can Be\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#2_OREO%E2%80%99_s_%E2%80%9C_Dunk_in_the_Dark_%E2%80%9C\" title=\"2. OREO\u2019 s&nbsp;\u201c Dunk in the Dark \u201c&nbsp;\">2. OREO\u2019 s&nbsp;\u201c Dunk in the Dark \u201c&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#FAQs_on_Digital_Advertising_Examples\" title=\"FAQs on Digital Advertising Examples&nbsp;\">FAQs on Digital Advertising Examples&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#1_What_is_the_most_common_type_of_digital_ad\" title=\"1. What is the most common type of digital ad?\">1. What is the most common type of digital ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#2_What_are_the_four_types_of_digital_advertising\" title=\"2. What are the four types of digital advertising?\">2. What are the four types of digital advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-examples\/#3_What_is_the_most_effective_type_of_Digital_Advertising\" title=\"3. What is the most effective type of Digital Advertising?\">3. What is the most effective type of Digital Advertising?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Digital_Advertising\"><\/span><strong>What is Digital Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital Advertising, also known as online marketing, refers to advertisements delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Search engines<\/li>\n\n\n\n<li>Websites<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Mobile apps<\/li>\n\n\n\n<li>Text messaging<\/li>\n\n\n\n<li>Web-based advertising<\/li>\n<\/ul>\n\n\n\n<p>In-short, if a marketing campaign is using any of the above online media channels, it is <a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\">digital advertising<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_to_do_Digital_Advertising\"><\/span><strong>Why to do Digital Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumers today rely heavily on digital means to research products. Some <strong>77% of customers research a brand online<\/strong> before engaging with it, according to HubSpot Research. Meanwhile, <strong>51% of consumers<\/strong> say they use Google to research products before buying.<\/p>\n\n\n\n<p>Digital marketing uses a variety of tactics to contact customers, with the goal of persuading them to make a purchase, increasing brand recognition, or simply engaging with your brand.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.themediaant.com\/blog\/social-media-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a><\/strong>, content marketing, website marketing, <a href=\"https:\/\/www.themediaant.com\/blog\/search-engine-marketing-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> (search engine optimization), and PPC (pay-per-click) advertising are all examples of modern digital marketing channels.<\/p>\n\n\n\n<p>To harness the potential of <strong>digital advertising<\/strong>, marketers must go deep into today&#8217;s huge and sophisticated cross-channel environment to develop engagement marketing strategies that are successful.<\/p>\n\n\n\n<p>Based on the data you acquire over time, engagement marketing creates meaningful relationships with new and returning consumers.<\/p>\n\n\n\n<p>By engaging customers in a digital landscape, you increase brand recognition, establish yourself as a thought leader, and position your company at the forefront.<\/p>\n\n\n\n<p>To understand it in a better way let\u2019s have a look at a few digital marketing examples-<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Advertising_Types\"><\/span><strong>Digital Advertising Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are generally three major types of digital advertising that brands prefer to go with, them being-<\/p>\n\n\n\n<ul>\n<li><strong>&nbsp;Search digital ads<\/strong><\/li>\n\n\n\n<li><strong>Social media digital ads<\/strong><\/li>\n\n\n\n<li><strong>Video display ads<\/strong><\/li>\n\n\n\n<li><strong>Online display ads<\/strong><\/li>\n<\/ul>\n\n\n\n<p>We will discuss each of these in detail along with the examples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_Search_Digital_Advertising\"><\/span>1. <strong>What is Search Digital Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital?templateId=594a059260a64c5d1aed33dc\" target=\"_blank\" rel=\"noreferrer noopener\">Search digital advertising<\/a> often called paid search advertising or search engine marketing involves placing digital advertisements inside search engine results. Companies that run search advertising campaigns pay a small fee each time someone clicks on one of their ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Digital_Advertising_Examples\"><\/span>Search Digital Advertising Examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Search Digital advertising examples <\/strong>will help you understand how your ad will appear in a google search.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:51.53717%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture2-6.png?strip=info&#038;w=409&#038;ssl=1 409w\" alt=\"\" data-height=\"273\" data-id=\"22530\" data-link=\"https:\/\/www.themediaant.com\/blog\/?attachment_id=22530\" data-url=\"https:\/\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture2-6.png\" data-width=\"409\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture2-6.png?ssl=1\" data-amp-layout=\"responsive\" title=\"\"><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:48.46283%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture1-10.png?strip=info&#038;w=300&#038;ssl=1 300w\" alt=\"\" data-height=\"213\" data-id=\"22529\" data-link=\"https:\/\/www.themediaant.com\/blog\/?attachment_id=22529\" data-url=\"https:\/\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture1-10.png\" data-width=\"300\" src=\"https:\/\/i1.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture1-10.png?ssl=1\" data-amp-layout=\"responsive\" title=\"\"><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_is_Social_Media_Digital_Advertising\"><\/span>2. <strong>What is Social Media Digital Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital?categories=Social%20Media\" target=\"_blank\" rel=\"noreferrer noopener\">Social media ads<\/a> are a quick and effective way to connect with your consumers and boost your marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Digital_Advertisement_Examples\"><\/span><strong>Social Media Digital Advertisement Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you planning to design the greatest social media marketing campaigns that will generate monetary value for your company?<\/p>\n\n\n\n<p>These tremendous<strong> social media digital advertisement examples<\/strong> might assist you!<\/p>\n\n\n\n<p>Almost 74% of people use social media platforms to make a purchase choice. Social media is a great tool to increase brand recognition, advertise your products and services, and reach consumers online.<\/p>\n\n\n\n<p>And with these fantastic <strong>social media digital advertisement examples <\/strong>to guide you, you&#8217;ll be able to increase your sales and earnings. Continue reading to find out more!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Zomato\"><\/span><strong>1. Zomato<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"503\" height=\"250\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture3-3.png?resize=503%2C250&#038;ssl=1\" alt=\"Zomato social digital ad example\n\" class=\"wp-image-22531\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture3-3.png?w=503&amp;ssl=1 503w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Picture3-3.png?resize=300%2C149&amp;ssl=1 300w\" sizes=\"(max-width: 503px) 100vw, 503px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establish_your_brand%E2%80%99s_tone_and_persona\"><\/span><strong>Establish your brand\u2019s tone and persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The brand often plays around with humor, metaphors, and ideologies garnering a good amount of social media following. They share updates and announce things that matter to them, big and small. <br><br>The faces behind the brand have come grown into people who stand by their values, irrespective of consequences. They have even tried their hand at Original content!<\/p>\n\n\n\n<p>It was just another July afternoon until a tweet appeared on Zomato\u2019s timeline \u2013 <em>Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye <\/em>(Guys, sometimes you should have home food too).<\/p>\n\n\n\n<p>Coming from a food tech unicorn \u2013 valued at $2.6 billion at last count \u2013 which takes in millions of orders for home delivery from restaurants, the tweet went viral and invited several other leading brands \u2013 YouTube India, Amazon Prime, Fox Star, Jio Saavn and many more \u2013 to join in.<a href=\"https:\/\/www.businessinsider.in\/zomato-reveals-its-secret-recipe-for-viral-posts-on-social-media\/articleshow\/70696855.cms\" rel=\"nofollow noopener\" target=\"_blank\"> (<\/a>Source)<\/p>\n\n\n\n<p>The \u2018anti-marketing\u2019 post, not only worked well \u2013 the sheer scale of its virality was surprising even for Zomato.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Snickers\"><\/span><strong>2. Snickers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hold_an_Exciting_and_Engaging_conte\"><\/span><strong>Hold an Exciting and Engaging conte<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>In this Snickers social media marketing example, they offer a contest in which people submit their rookie mistake on the Snickers website for a chance to win tickets to the upcoming Super Bowl.<\/p>\n\n\n\n<p>By introducing exciting competitions like these into your social media strategy, you can help generate more discussion about your business and encourage more customers to participate on your social media page, therefore increasing your reach and exposure online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Coca-_Cola\"><\/span><strong>3. Coca- Cola<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bring_on_the_Emotions\"><\/span><strong>Bring on the Emotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>In this post Coca-Cola demonstrates their social media campaign as &#8220;#TogetherTastesBetter.&#8221; Coca-Cola is adept at appealing to its followers&#8217; emotions by asking them to recall someone who has mentored or encouraged them.<\/p>\n\n\n\n<p>Associating your brand with emotions is always a win-win situation. Emotional and personalized messages are a very good way to connect with consumers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Implementing an emotional marketing campaign among your followers may improve leads and conversions while also highlighting your brand&#8217;s personality and values.<\/p>\n\n\n\n<p>Are you ready to start implementing effective social media strategies that will drive revenue for your business?<\/p>\n\n\n\n<p>Top-level social media marketing services from <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/\" target=\"_blank\">The Media Ant<\/a><\/strong> can help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_is_Digital_Video_in_Advertising\"><\/span>3. <strong>What is Digital Video in Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital?templateId=593fb6065366565e26ecec55\" target=\"_blank\" rel=\"noreferrer noopener\">Digital video advertising<\/a> is a part of the digital advertising that displays video ads &#8211; either standalone or within online video content.<\/p>\n\n\n\n<p>This includes lots of formats designed for various environments, such as banner video, connected TV, or other OTT services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Digital_Ad_Examples\"><\/span><strong>Video Digital Ad Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now, we will discuss few iconic <strong>Video Digital Ad Examples<\/strong> that can help your brand to plan your campaign to create next best <strong>Video Digital ad example.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dove_Real_Beauty_Sketches\"><\/span><strong>1. Dove: Real Beauty Sketches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Dove asked several women to describe themselves to a forensic artist as he sketched their faces without seeing them. He then sketched them again based only on descriptions provided by others in the group.<\/p>\n\n\n\n<p>It was inevitable that the two representations wouldn\u2019t match exactly but the curveball was just how altered women\u2019s perceptions are about their own faces.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_PregaNews_YourSecondHome\"><\/span><strong>2. PregaNews : #YourSecondHome<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Your Second Home | Celebrate Motherhood with Prega News | #HappyMothersDay\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/lzZ_LRloPGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The idea of a pregnant lady working is not that popular in India, considering the facilities, work environment &amp; associated stereotypes.<\/p>\n\n\n\n<p>Through this social video marketing campaign, Prega News urged the employers to take special care of their pregnant employees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Amazon_Mom_Be_a_Girl_Again\"><\/span><strong>3. Amazon: Mom Be a Girl Again<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#MomBeAGirlAgain\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/g6A64L72F-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This Campaign series catches the fancy of those who let their inner child die and let go of their passion in favor of their stressful daily lives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_What_are_Online_Display_Ads\"><\/span>4. <strong>What are Online Display Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital?templateId=590c4eef8ead0ea97af7c385\" target=\"_blank\" rel=\"noreferrer noopener\">Online display advertising<\/a> is a form of online keyword advertising that promotes a brand message visually using text, logos, videos, photographs, or other graphics.<\/p>\n\n\n\n<p>Digital advertising displays target specific user demographics to increase the ads\u2019 effectiveness and overall campaign success.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Display_Ad_Examples\"><\/span>Online Display Ad Examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By looking at these <strong>Online Display Ad Examples<\/strong>, you&#8217;ll understand that even an image can help your brand run a successful campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1Urban_Decay\"><\/span><strong>1<\/strong><strong>.Urban Decay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p> <strong>   What makes it worth noticing<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>&nbsp;Striking Visuals<\/strong><\/li>\n\n\n\n<li><strong>Distinctive messaging<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Adobe\"><\/span><strong>2. Adobe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>    <strong>What makes it unique than other campaigns<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Eye-catching imagery with vivid colors<\/strong><\/li>\n\n\n\n<li><strong>Simple messaging<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ridge_Display_Ad_Example\"><\/span><strong>3. Ridge Display Ad Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Realizing your customers pain point and making it into a campaign<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>This wallet promises to address one literal pain point and&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>One security one all in a single slim package, appealing to men everywhere.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_some_of_the_best_Digital_Marketing_Campaigns\"><\/span><strong>What are some of the best Digital Marketing Campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Gillette%E2%80%99s_%E2%80%9CThe_Best_Men_Can_Be%E2%80%9D\"><\/span>1. <strong>Gillette\u2019s \u201cThe Best Men Can Be\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gillette&#039;s &#039;We believe: the best men can be&#039; razors commercial takes on toxic masculinity\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/UYaY2Kb_PKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Gillette took a specific social issue, spun a powerful message, and built it into their brand narrative. In the ad, \u201cWe Believe: The Best Men Can Be\u201d Gillette confronts toxic masculinity while humbly pointing out that their slogan of 30 years \u201cThe Best A Man Can Get\u201d was indeed part of the problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_OREO%E2%80%99_s_%E2%80%9C_Dunk_in_the_Dark_%E2%80%9C\"><\/span>2. <strong>OREO\u2019 s&nbsp;\u201c Dunk in the Dark \u201c&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;\u2018You Can Still Dunk In The Dark\u2019 tweet from Oreo can be considered as a marketing moment since it has been cited by many in the industry as one of the best real-time marketing efforts to date.<\/p>\n\n\n\n<p>Oreo capitalized on the massive power outage inside of the Mercedes-Benz Superdome in New Orleans by tweeting out the following message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best digital marketing campaigns reach out to people on a personal level through captivating and emotional content. These campaigns make sure that their customers are heard, acknowledged, and remembered. And on achieving so we at<a href=\"https:\/\/www.themediaant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>The Media Ant<\/strong> <\/a>will help your brand get the recognition that you want!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_on_Digital_Advertising_Examples\"><\/span><strong>FAQs on Digital Advertising Examples&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1716876086388\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"1_What_is_the_most_common_type_of_digital_ad\"><\/span>1. <strong>What is the most common type of digital ad?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/what-is-display-advertising\/\">Display ads<\/a> are the most common type of<a href=\"https:\/\/en.wikipedia.org\/wiki\/Online_advertising\" rel=\"nofollow noopener\" target=\"_blank\"> digital advertising<\/a>, typically found on banners, websites and blogs, and consisting of some combination of images, text and animation.<br \/>Display ads can either be traditional, in fixed sizes, displayed in a fixed space irrespective of the device being used, or responsive, adapting to the size of the viewing screen.<br \/>They can also be personalized based on user activity, behaviors and interests, or released without personalization to increase brand exposure.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1716876097558\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"2_What_are_the_four_types_of_digital_advertising\"><\/span>2. <strong>What are the four types of digital advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The four main types of digital advertising are social media, paid search, native, and display advertising.<br \/><strong>Social media<\/strong>&#8211; It is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.<br \/><strong>Paid Search<\/strong>&#8211; Paid search results have a little green box with the word \u201cAd\u201d before the listing; this is where a company, like yours, has paid to have their page show up at the top of the list. This can be done through Google Ads search campaign, which charges you a small amount of money for every person who clicks on that link.<br \/><strong>Native Ads<\/strong>&#8211; Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit \u201cnatively\u201d and seamlessly on the web page. Unlike banner or display ads, native ads don&#8217;t really look like ads, so they don&#8217;t disrupt the user&#8217;s interaction with the page.<br \/><strong>Display advertising<\/strong>&#8211; Display advertising refers to marketing through online channels, such as websites, streaming content, and more. Display ads media formats include text, image, audio, and video.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1716876118506\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"3_What_is_the_most_effective_type_of_Digital_Advertising\"><\/span>3. <strong>What is the most effective type of Digital Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Search engine marketing is perhaps the most dependable type of digital advertising because it\u2019s based on keywords that users are already looking for.\u00a0<br \/>The two main subtypes of SEM are pay per click (PPC), and search engine optimization (SEO).<br \/>The most popular SEM platforms include Google and Bing. Even though search engines can show thousands of results, 90% of users will end their search on the first page.<br \/>That\u2019s why it\u2019s crucial to use SEM and strategize to make sure your listing shows up on the first couple of pages.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s fast-paced digital landscape, a strong digital advertising strategy helps businesses reach their target audience and drive meaningful engagement. With the proliferation of online platforms and advanced targeting capabilities,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":22537,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2115,11,30],"tags":[161,3208,3204,3201,3202,3203],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/11\/Ultimate-Ads-in-Marathi-Newspapers.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22528"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=22528"}],"version-history":[{"count":10,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22528\/revisions"}],"predecessor-version":[{"id":40308,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22528\/revisions\/40308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/22537"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=22528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=22528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=22528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}