{"id":22518,"date":"2022-11-16T11:56:54","date_gmt":"2022-11-16T06:26:54","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=22518"},"modified":"2022-11-16T13:10:01","modified_gmt":"2022-11-16T07:40:01","slug":"creative-strategy-in-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/creative-strategy-in-advertising\/","title":{"rendered":"Creative Strategy in Advertising to Promote your Brand"},"content":{"rendered":"\n

Long gone are the days when brand promotion and advertising were confined to the big brands, with the introduction of an array of creative strategy in advertising<\/strong>, the doors are open even to small and medium sized businesses. But if you are new to the advertising scenario, finding the correct ad option could be pretty overwhelming. But worry not, The Media Ant<\/strong><\/a> is here to help. <\/p>\n\n\n\n

Our blog on creative strategy in advertising has detailed information about the platforms that you can avail if you are looking to target audiences on a city-level. <\/p>\n\n\n\n

1. Radio Advertising<\/strong><\/a> <\/strong> 

With an increasing number of private vehicles and cabs plying on the busy roads of the cities, listeners spend a considerable amount of time listening to radio channels.<\/p>\n\n\n\n

Radio channels are no longer limited to playing music only. They have emerged as people\u2019s local guides in the city.<\/p>\n\n\n\n

Hence, promoting an event on radio channels  (especially through RJ Mentions or Contests, etc) would bring desired results.<\/p>\n\n\n\n

Minimum Advertising Budget: INR 30,000<\/p>\n\n\n\n

\"advertising<\/figure>\n\n\n\n

2. Advertising in Little Black Book<\/strong>
<\/strong>
<\/strong><\/a>Little Black Book is a website\/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle, etc. Advertising on LBB would help brands meet their right audience.<\/p>\n\n\n\n

Minimum Advertising Budget: INR 60,000<\/p>\n\n\n\n

 3. <\/strong>Advertising in Audio OTT<\/strong>
<\/strong>
<\/strong>Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours.<\/p>\n\n\n\n

Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience.<\/p>\n\n\n\n

Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk<\/a>, Saavn<\/a>, and Gaana<\/a>.<\/p>\n\n\n\n

Minimum Advertising Budget: INR 60,000<\/p>\n\n\n\n

\"Hotstar<\/figure>\n\n\n\n

4. Advertising in Video OTT<\/strong>
<\/strong>
<\/strong>There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar<\/strong><\/a>, SonyLiv<\/strong><\/a>, Zee5<\/strong><\/a> and Voot<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Minimum Advertising Budget: INR 10,000<\/p>\n\n\n\n

5. Advertising in Swiggy<\/strong>
<\/strong>
<\/strong><\/a>Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.<\/p>\n\n\n\n

Minimum Advertising Budget: INR 60,000<\/p>\n\n\n\n

6. Cab Branding<\/strong>
<\/strong>
<\/strong><\/a>A type of transit advertising<\/strong>, cab branding is a very attractive and premium advertising medium. With the rise of usage of Ola and Uber, there are thousands of cabs plying on the city streets. Due to high traffic, people spend a significant amount of time on the road hence making cab branding a preferred advertising medium to promote events.<\/p>\n\n\n\n

Minimum Advertising Budget: INR 3 Lakh<\/p>\n\n\n\n

7. Newspaper Advertising<\/strong>

<\/a>Newspaper advertising<\/strong> is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.<\/p>\n\n\n\n

Minimum Advertising Budget: INR 1 Lakh<\/p>\n\n\n\n

Summarizing the above-mentioned advertising media in one table:<\/p>\n\n\n\n

\"Advertising<\/figure>\n\n\n\n
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Table of Contents<\/p>\n