{"id":2234,"date":"2017-08-17T17:38:47","date_gmt":"2017-08-17T12:08:47","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=2234"},"modified":"2022-09-07T12:41:21","modified_gmt":"2022-09-07T07:11:21","slug":"how-to-promote-a-movie","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-to-promote-a-movie\/","title":{"rendered":"How To Promote a Movie Release?"},"content":{"rendered":"

The top concern while you are reading this is that you want the world to sit up, take notice and watch your movie. Film making is not only writing, shooting, directing and producing. Promoting the film successfully, is equally important but can quite easily fall by the wayside if not done through the proper channels, and with the inherent financial risk involved and the target of maximization of revenue early in the release cycle, this process needs to be cleverly planned.<\/p>\n

So how do you go about doing it?<\/p>\n

THEATRES- are the mainstay during the promotion of a movie release as they reach the niche target of moviegoers directly through-<\/p>\n

1)Trailers<\/strong><\/p>\n

2)Film posters<\/strong><\/p>\n

3)Standees and 3D card board displays.<\/strong><\/p>\n

4)Slideshows<\/strong>-which have stills and trivia shown between movie show times.<\/p>\n

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Aamir khan used a very interesting idea to promote his movie \u2018Dangal\u2019. He invited several celebrities to a special screening of his movie in the theatres and let them spread the promotional word around.<\/p>\n

The movie promotions have also spilled into malls and kids stores depending on the target audience.<\/p>\n

TELEVISION AND RADIO-television is an audio-visual medium just like a film and can reach out to an extensive audience quickly.<\/strong> This is crucial as movies don\u2019t stay in theatres for more than 4 to 6 weeks.<\/p>\n

Ideas for promoting a movie release through television are-<\/p>\n

1)Passive product placement<\/strong>– inserting posters or action figures during shows on the corner of the screen or mentioning the film in the dialogues.<\/p>\n

2)Appearances in popular shows<\/strong>– Shah Rukh Khan shared the stage with co-host Salman Khan to promote his film \u2018Raees\u2019 on the reality show, Big Boss 9 amidst a lot of fun and interesting games & tasks.<\/p>\n

\"\"<\/p>\n

3)Teasers\/trailers<\/strong><\/p>\n

4)Talk shows and interviews<\/strong>– the cast and crew of the film share their experiences and special moments during the making of the film that connects the audience well. E.g. The Kapil Sharma show.<\/p>\n

\"\"<\/p>\n

5)Documentary<\/strong>– Airing of \u2018Behind the scenes\u2019, \u2018The making\u2019 and music launches in documentary style.<\/p>\n

Every home has a radio and with internet stepping in, the access has widened through laptops and smart phones.<\/p>\n

Promotional ideas for a radio are-<\/p>\n

1)Popular RJs-<\/strong> by mentioning the movies\/special release dates\/ or playing the movie songs frequently on their shows.<\/p>\n

2)Featuring on Radio Shows<\/strong><\/p>\n

3)Releasing special editions<\/strong>– Salman Khan released a radio song enhancing the significance of this medium for the promotion of his movie, \u2018Tubelight\u2019 and his fans haven\u2019t exhaled since then.<\/p>\n