{"id":22224,"date":"2022-10-12T12:30:41","date_gmt":"2022-10-12T07:00:41","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=22224"},"modified":"2022-10-18T11:12:34","modified_gmt":"2022-10-18T05:42:34","slug":"meme-chat-case-study","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/","title":{"rendered":"This is how Meme Chat used auto advertising to run a viral branding campaign"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d1bb58c1e99\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d1bb58c1e99\"  type=\"checkbox\" id=\"item-69d1bb58c1e99\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#About_the_brandcompany\" title=\"About the brand\/company\">About the brand\/company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#Campaign_Objective\" title=\"Campaign Objective\">Campaign Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#Solution\" title=\"Solution\">Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/meme-chat-case-study\/#Campaign_Execution_Images\" title=\"Campaign Execution Images\">Campaign Execution Images<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_brandcompany\"><\/span>About the brand\/company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MemeChat is a social networking app where users can express themselves in the form of memes or create memes using templates, and get paid by brands to do so. The company was started in 2019 by two 22 year old- Taaran Chanana and Kyle Fernandes. <\/p>\n\n\n\n<p>MemeChat generally works on a B2B2C business model- working with FMCG brands and other such industries to access the best memes created in the network and then use them to promote their products. The meme creators then get paid by the brands. The system works around a user-generated feedback and promotion of a user-generated content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Objective\"><\/span>Campaign Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The objective of the campaign was to generate brand awareness and to increase download of the MemeChat app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span>Geography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was run in Bangalore, more specifically in the following areas-<\/p>\n\n\n\n<ul><li>Koramangala<\/li><li>Indiranagar<\/li><li>HSR Layout<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span>Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The target audience of MemeChat&#8217;s advertising campaign were youth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span>Approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MemeChat is an app that is build on the concept of meme marketing and building virality of such memes. In this growing digital age, meme branding\/marketing is something that&#8217;s gaining immense traction, especially among the young crowd, who use funny, witty and creative memes to share their thoughts on social media regarding topics ranging from politics to entertainment. <\/p>\n\n\n\n<p>With the objective being brand awareness, the need of the hour was to create something that would attract the public&#8217;s attention instantly. Keeping in mind the target audience (youth), and the brand&#8217;s advertising objective, non traditional advertising was selected for the campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span>Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Under non traditional advertising, the method of <strong>auto hood branding <\/strong>was used to create a buzz among the public. The areas that were selected to be targeted were the ones with a predominant youth population, since memes have a tendency to be more popular among this age group. The objective was to popularize these memes among the masses directly via auto branding.<\/p>\n\n\n\n<p>Check out the execution images below to find out how witty memes were used to capture the public&#8217;s attention and promote the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution_Images\"><\/span>Campaign Execution Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign execution images of MemeChat are as follows-<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture13.jpg?resize=398%2C531&#038;ssl=1\" alt=\"\" class=\"wp-image-22225\" width=\"398\" height=\"531\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture13.jpg?w=675&amp;ssl=1 675w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture13.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 398px) 100vw, 398px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture12.jpg?resize=397%2C530&#038;ssl=1\" alt=\"\" class=\"wp-image-22226\" width=\"397\" height=\"530\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture12.jpg?w=432&amp;ssl=1 432w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture12.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 397px) 100vw, 397px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture11.jpg?resize=398%2C529&#038;ssl=1\" alt=\"\" class=\"wp-image-22227\" width=\"398\" height=\"529\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture10.jpg?resize=473%2C355&#038;ssl=1\" alt=\"\" class=\"wp-image-22228\" width=\"473\" height=\"355\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture10.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture10.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture10.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture10.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 473px) 100vw, 473px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture9.jpg?resize=472%2C354&#038;ssl=1\" alt=\"\" class=\"wp-image-22229\" width=\"472\" height=\"354\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture9.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture9.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture9.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture9.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 472px) 100vw, 472px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture8.jpg?resize=477%2C358&#038;ssl=1\" alt=\"\" class=\"wp-image-22230\" width=\"477\" height=\"358\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture8.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture8.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture8.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture8.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 477px) 100vw, 477px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture7.jpg?resize=478%2C637&#038;ssl=1\" alt=\"\" class=\"wp-image-22231\" width=\"478\" height=\"637\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture7.jpg?w=675&amp;ssl=1 675w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture7.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 478px) 100vw, 478px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture5.jpg?resize=478%2C636&#038;ssl=1\" alt=\"\" class=\"wp-image-22233\" width=\"478\" height=\"636\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture5.jpg?w=675&amp;ssl=1 675w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture5.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 478px) 100vw, 478px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture4.jpg?resize=482%2C643&#038;ssl=1\" alt=\"\" class=\"wp-image-22234\" width=\"482\" height=\"643\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture4.jpg?w=432&amp;ssl=1 432w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture4.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 482px) 100vw, 482px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture3.jpg?resize=485%2C646&#038;ssl=1\" alt=\"\" class=\"wp-image-22235\" width=\"485\" height=\"646\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture3.jpg?w=675&amp;ssl=1 675w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/Picture3.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 485px) 100vw, 485px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>About the brand\/company MemeChat is a social networking app where users can express themselves in the form of memes or create memes using templates, and get paid by brands to&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":22239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111],"tags":[226,2201,3175],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/10\/112603-memechat-logo-banner.jpg?fit=730%2C395&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22224"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=22224"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22224\/revisions"}],"predecessor-version":[{"id":22276,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/22224\/revisions\/22276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/22239"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=22224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=22224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=22224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}