Celebrations are in the air, and you can almost smell the festive season arriving. The arrival of the festive season becomes even more evident as you tune in to ads. A peep into the festive season led us to write this article, because for brands the festive season has already started, in July. <\/p>\n\n\n\n
A survey Gender Stereotyping in Advertising <\/em>conducted by programmatic ad platform Choozle found that 36% of respondents prefer and like brands that break stereotypes and 25% of them are more likely to purchase from those brands. In fact, 60% of respondents agreed that the colour and font of the ads can promote certain gender stereotypes. 75% even agreed that lines and phrasing used in the ads can promote a certain gender stereotype. <\/p>\n\n\n\n This data makes it pretty evident that brands that come across as thought leaders and fearless have a positive impact on the consumers. The festive season is a great time for brands to take a courageous leap of faith and experiment with their creative advertising strategies. <\/p>\n\n\n\n What makes this year\u2019s festive season even more exciting is the comeback of the vibrant festive vibes after two years of subdued celebrations. Hence, advertisers and brands are putting a lot of hope and effort into this year\u2019s festive season. Advertisers and brands are already crafting special ad campaigns across platforms, which is also expected to hit our emotional chords instantly. <\/p>\n\n\n\n So here we have 5 festive ads that were successful in making a mark and creatively tried to take a detour from the stereotypical gender trope.\u00a0<\/p>\n\n\n\n