<\/span><\/h2>\n\n\n\nWhat are some points that sets Amazon advertising apart? <\/p>\n\n\n\n
Caters to every budget-<\/strong> No matter what your budget is with Amazon Advertising, you can spend as much (or as less) as you want. Choose the budget that is right for your business without compromising your ROI.<\/p>\n\n\n\nQuick execution-<\/strong> Amazon ad campaigns are really quick and simple to use. An advertiser need not have prior advertising experience to make a campaign. The whole process of making a campaign and launching it also takes as less as 5 minutes.<\/p>\n\n\n\nTargets the right audience- <\/strong>Amazon being the e-commerce giant that it is, has a deep understanding of customers\u2019 buying behavior which can help advertisers reach the most relevant audience of their product\/brand.<\/p>\n\n\n\nGet in depth insights of results- <\/strong>The platform generates performance reporting before and after running the campaigns to help advertisers understand what\u2019s driving results and better manage their campaign.<\/p>\n\n\n\nAllows advertising globally<\/strong>– With Amazon advertising, your brand\u2019s ads are just limited by your imagination (or maybe your budget) but not when it comes to geography. You can target customers anywhere in the world with just a few simple clicks. <\/p>\n\n\n\n<\/span>Top 3 Ad Options in Amazon Advertising<\/strong><\/span><\/h2>\n\n\n\nAmazon, undoubtedly, has a very clear understanding of customers\u2019 buying behavior and how they engage with products- including everything from how they browse, discover, all the way till they complete the purchase of the products\/brands online.<\/p>\n\n\n\n
So as an advertiser looking to start an ad campaign on the platform, how do you know where to begin? Which advertising option would be the best suited for your brand? Should you start with Sponsored ads? If yes, what are the benefits that they offer? You must have a dozen questions on your mind, right? <\/p>\n\n\n\n
Data shows that Amazon ad campaigns that use both online video ads and display ads see an average 320% increase in detail page views and 150% increase in purchase rate as compared to display-only efforts. (Source: Amazon internal, September 2020, WW)<\/p>\n\n\n\n
Although ad options like Audio, video, Amazon DSP, Custom advertising are equally good, following are the Top 3 ad most popular ad options provided by Amazon Advertising:<\/p>\n\n\n\n
\nSponsored Product ads- <\/strong>The most popular option that can either be used manually or automatically to target shoppers. <\/strong>Sponsored Products are self-service, cost-per-click ads for individual product listings on Amazon. They appear within shopping results pages and on product detail pages. <\/li>\n<\/ol>\n\n\n\n
\nSponsored Brands-<\/strong> Sponsored Brand are self-service, cost-per-click ads that appear in shopping results and feature your brand logo, a custom headline, and up to three of your products. This advertising can help you quickly build brand awareness by increasing your brand\u2019s and its products\u2019 visibility over the competitor\u2019s brands during consumer searches.<\/li>\n<\/ol>\n\n\n\n
\nSponsored Display ads-<\/strong> Sponsored Display ads are self-service display ads that use automatically generated ad creatives that help you to reach the right audience for your business in addition to those actively shopping on Amazon.in. It uses display advertising that is easy to create and manage.<\/li>\n<\/ol>\n\n\n\n
<\/span>Top 3 Targeting Options in Amazon Advertising<\/strong><\/span><\/h2>\n\n\n\nAmazon advertising allows you to target your audience based on a lot of different factors, some of which are as follows:<\/p>\n\n\n\n
1. Automatic Targeting- <\/strong>This type of targeting matches your ads with keywords as well as products which are similar to the product in your ad. These keyword and product matches are based on shopping searches related to the information of your product. Automatic targeting has 4 targeting options, which are as follows-<\/p>\n\n\n\nClose match-<\/strong> Shows your ads when a user searches for a term that very closely matches or relates to your products.<\/p>\n\n\n\nLoose match- <\/strong>Shows your ads when a user searches for a term that loosely matches or relates to your products.<\/p>\n\n\n\nSubstitute- <\/strong>Shows your ads when someone views product detail pages that are similar to yours.<\/p>\n\n\n\nCompliments- <\/strong>Shows your ads when someone views product detail pages that compliment your products. <\/p>\n\n\n\n2<\/strong>. Manual Targeting- <\/strong>This type of targeting works best when you know the kind of keywords that your customers use for searching. Other cases when this targeting works best is when you know- <\/p>\n\n\n\n\nThe list of product categories.<\/li>\n\n\n\n Known price point or customer review rating.<\/li>\n\n\n\n The budget.<\/li>\n\n\n\n The goal or objective.<\/li>\n<\/ul>\n\n\n\n3.<\/strong> Keyword Targeting-<\/strong> An advertiser can input their own keywords like those from Google Ads, or they can use Amazon\u2019s suggested keywords. These suggested keywords are generated from the search queries of customers that result in driving traffic to the ASINs in your campaign on Amazon. These keywords are automatically set to broad match and cannot be changed.<\/p>\n\n\n\n4<\/strong>. Product Targeting<\/strong>– Product targeting can help an advertiser improve the ads relevance by targeting single products or categories, which can be further refined or filtered by star rating, brand or price. <\/p>\n\n\n\n<\/p>\n\n\n\n
<\/span>Top 3 Reasons to go for Amazon Advertising<\/strong><\/span><\/h2>\n\n\n\nAlthough there are endless reasons (which we discussed above) as to why Amazon advertising would do wonders for your brand but to summarize, here are the top 3 reasons why you should definitely go for this advertising:<\/p>\n\n\n\n
1. Targeting Options:<\/strong> Amazon\u2019s advertising platform<\/strong> has access to one of the most advanced e-commerce ad<\/strong> targeting options. You may advertise to your audience by interests, age, location and behaviour, as you can do for other social media platforms, which basically means that the advertiser can do the same on Amazon. This means that an advertiser can do detailed targeting and target the right audience as per their product and service. In addition to these targeting options that we have mentioned above, Amazon also has some extensive retargeting capabilities as well.<\/p>\n\n\n\n2. Purchase ready audience: <\/strong>The users on Amazon come there with the intention of making purchases and tend to your long tail keywords. For instance, a user on Google may search for \u2018high heels\u2019 but a user on Amazon will be more specific and search for \u2018red high heels\u2019. Hence, the conversion rates for Amazon is much higher than other PPC platforms, thanks to Amazon\u2019s buy-now culture. The fact that Amazon users use long tail keywords benefits the advertisers and gives them higher conversion rates in less cost. <\/p>\n\n\n\n3. Mobile-friendly Ads: <\/strong>Most of the audience access e-commerce platforms from their mobile phones. Amazon as a platform offers you with a variety of mobile display ads, as well as banner ads, video ads and interstitial ads. They can help you optimize the sizing and content of your ads to best appeal to mobile users. This will help you increase your click through rate and help you score more business. <\/p>\n\n\n\n<\/span>Top 3 Brand Categories that Should Advertise on Amazon<\/strong><\/span><\/h2>\n\n\n\nRetail\/Fashion<\/p>\n\n\n\n
FMCG<\/p>\n\n\n\n
Electronics<\/p>\n\n\n\n
<\/span>Top 3 Brands that Should Not Advertise on Amazon<\/strong><\/span><\/h2>\n\n\n\nEdTech<\/p>\n\n\n\n
B2B<\/p>\n\n\n\n
BFSI<\/p>\n\n\n\n
<\/span>Top 3 Cities of India that prefer Amazon Advertising<\/strong><\/span><\/h2>\n\n\n\nBangalore<\/p>\n\n\n\n
Mumbai<\/p>\n\n\n\n
Delhi<\/p>\n\n\n\n
<\/span>Average CTR<\/strong><\/span><\/h2>\n\n\n\nThe average CTR for Amazon advertising is 0.2%<\/p>\n","protected":false},"excerpt":{"rendered":"
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