{"id":20897,"date":"2023-01-09T12:00:00","date_gmt":"2023-01-09T06:30:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=20897"},"modified":"2024-05-31T14:30:51","modified_gmt":"2024-05-31T09:00:51","slug":"top-10-social-media-apps","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/","title":{"rendered":"Top 10 Social Media Apps to Advertise in 2024"},"content":{"rendered":"\n<p>Social media apps are now ingrained in our muscle memory. Social media serves as a forum for people to obtain information and express their opinions because everyone in India has the right to freedom of speech and expression under the Indian Constitution.&nbsp;<\/p>\n\n\n\n<p>Social media penetration in India has reached upto 467 Mn as per EY-FICCI report 2022. As of 2021, smartphone users in the country reached 503 Mn and 601 million people in India are now using the mobile internet. (Source: EY-FICCI report 2021)<\/p>\n\n\n\n<p>The growth of <strong>social media in India<\/strong> has also opened several doors for our brands and advertisers and they have been quick enough to tap into the market.<\/p>\n\n\n\n<p>With the emergence of various social media trends like, Metaverse, and <a href=\"https:\/\/www.themediaant.com\/influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer marketing<\/a> the ad world is becoming more diverse and widespread<\/p>\n\n\n\n<p>However, the innumerable social media apps can get you pretty overwhelmed, but worry not because we are here with our listicle.<\/p>\n\n\n\n<p>Here\u2019s the best apps to advertise in social media 2024 (the list is based on the traffic the apps got on The Media Ant website).&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a085e039456b\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a085e039456b\"  type=\"checkbox\" id=\"item-6a085e039456b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Instagram\" title=\"Instagram\">Instagram<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Gender-wise\" title=\"Users in App (Gender-wise)\">Users in App (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-Wise\" title=\"Users in App (Age-Wise)\">Users in App (Age-Wise)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#MX_Taka_Tak\" title=\"MX Taka Tak\">MX Taka Tak<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Gender-Wise\" title=\"Users in App (Gender-Wise)\">Users in App (Gender-Wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-Wise-2\" title=\"Users in App (Age-Wise)\">Users in App (Age-Wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Language-wise_Distribution\" title=\"Language-wise Distribution\">Language-wise Distribution<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#ShareChat\" title=\"ShareChat\">ShareChat<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-Wise-3\" title=\"Users in App (Age-Wise)\">Users in App (Age-Wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Key_Markets_Geo\" title=\"Key Markets (Geo)\">Key Markets (Geo)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Moj\" title=\"Moj\">Moj<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise-2\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Key_Markets_Geo-2\" title=\"Key Markets (Geo)\">Key Markets (Geo)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Top_categories_and_apps_used_by_Moj_users\" title=\"Top categories and apps used by Moj users:\">Top categories and apps used by Moj users:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Chingari\" title=\"Chingari&nbsp;\">Chingari&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise-3\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-Wise-4\" title=\"Users in App (Age-Wise)\">Users in App (Age-Wise)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Josh\" title=\"Josh\">Josh<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise-4\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Snapchat\" title=\"Snapchat\">Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Twitter\" title=\"Twitter\">Twitter<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise-5\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-wise\" title=\"Users in App (Age-wise)\">Users in App (Age-wise)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#YouTube\" title=\"YouTube\">YouTube<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise-6\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-Wise-5\" title=\"Users in App (Age-Wise)\">Users in App (Age-Wise)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Facebook\" title=\"Facebook\">Facebook<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_in_India_Gender-wise-7\" title=\"Users in App in India (Gender-wise)\">Users in App in India (Gender-wise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Users_in_App_Age-Wise-6\" title=\"Users in App (Age-Wise)\">Users in App (Age-Wise)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#How_much_does_it_cost_to_advertise_on_social_media\" title=\"How much does it cost to advertise on social media?\">How much does it cost to advertise on social media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#FAQs\" title=\"FAQs:\">FAQs:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Which_social_media_app_is_used_most_in_India\" title=\"Which social media app is used most in India?\">Which social media app is used most in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#What_are_the_3_most_used_social_media_apps\" title=\"What are the 3 most used social media apps?\u00a0\">What are the 3 most used social media apps?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Which_social_media_is_most_used_in_India_in_2024\" title=\"Which social media is most used in India in 2024?\u00a0\">Which social media is most used in India in 2024?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Which_app_is_now_trending_in_India\" title=\"Which app is now trending in India?\">Which app is now trending in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-social-media-apps\/#Which_is_the_safest_social_media\" title=\"Which is the safest social media?\">Which is the safest social media?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/instagram-app-advertising\">Instagram<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/04\/instagram-1-1024x768.jpg?resize=258%2C194&#038;ssl=1\" alt=\"instagram ads\" class=\"wp-image-20201\" style=\"width:258px;height:194px\" width=\"258\" height=\"194\" title=\"instagram ads\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/04\/instagram-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/04\/instagram-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/04\/instagram-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/04\/instagram-1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 258px) 100vw, 258px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Instagram is a photo and video sharing social media platform that was recently acquired by Facebook. Although the vast majority of users use it for social purposes, it is also very popular as an advertising platform.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/1oeBwyoT4MTbZgkK0mfuRxXPhPmgBoL00R4bmF_-LnG444TfoNTo8HDm8WZfVs38baZo1eB448ObjGVZTbXAEuYHSOAcicPUbXm08RUkYjs3zUvEaj1VAbyUUr_bT1Ii3pvriinTXvdUD2U0kQc\" alt=\"Instagram users by country\" style=\"width:427px;height:324px\" width=\"427\" height=\"324\" title=\"Instagram users by country\"\/><\/figure><\/div>\n\n\n<p>Source: Backlinko<\/p>\n\n\n\n<p>Advertisers can use the app to connect with influencers ,celebrities, brands, and thought leaders to drive brand awareness, build and track customer engagement, and boost sales.<\/p>\n\n\n\n<p>Instagram is the most popular social media app when it comes to influencer marketing with almost 67% of brands using it (Source: Shopify).<\/p>\n\n\n\n<p>As per Statista, the influencer marketing industry in India is worth 9 Bn and is estimated to grow to 22 Bn by 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Gender-wise\"><\/span><strong>Users in App (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>74%<\/td><\/tr><tr><td>Female<\/td><td>26%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-Wise\"><\/span><strong>Users in App (Age-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>30%<\/td><\/tr><tr><td>25-34<\/td><td>42%<\/td><\/tr><tr><td>35-44<\/td><td>15%<\/td><\/tr><tr><td>44-54<\/td><td>6%<\/td><\/tr><tr><td>55-64<\/td><td>4%<\/td><\/tr><tr><td>65+<\/td><td>3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MX_Taka_Tak\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/mx-takatak-app-advertising\">MX Taka Tak<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"259\" height=\"194\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/download-2.jpg?resize=259%2C194&#038;ssl=1\" alt=\"mx takatak advertising\" class=\"wp-image-20855\" title=\"mx takatak advertising\" data-recalc-dims=\"1\"\/><\/figure><\/div>\n\n\n<p>MX Taka Tak, a short video platform by Mohalla Tech Private LTD in India, aims to provide a variety of videos and offers an amazing user experience to the creators.<\/p>\n\n\n\n<p>The most famous short video platform in India gained its popularity after the ban of Tik Tok which instantly fueled the growth of the app.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<p>As per Similarweb, the monthly active users in MX Taka Tak is nearly 13.12 Mn, the ban of Chinese short video apps leveraged the advertising revenue of MX Taka Tak and other Indian apps increasing its ad revenue by three times in just six months.&nbsp;<\/p>\n\n\n\n<p>Contrary to popular assumption, most of the users in the video creating platform are male, hence brands which are looking to target male audience can also go for advertising in MX Taka Tak.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/8tsA3rZHLrICCi7ygGxhoPT1ogIYmFrKlk1x-AHF0lwuHKHprEhyVq-LeskjM4t-M2bTmUSAcsQDDBbzQtMxwOFey6X1Nx2YRTJVMwvePaQQCJNfiBoO5VC_Xv4AZ5BoNa40P0e5v5pwg9YQ1PQ\" alt=\"mx takatak app views\" style=\"width:515px;height:290px\" width=\"515\" height=\"290\" title=\"mx takatak app views\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Gender-Wise\"><\/span><strong>Users in App (Gender-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>55%<\/td><\/tr><tr><td>Female<\/td><td>45%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-Wise-2\"><\/span><strong>Users in App (Age-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>27%<\/td><\/tr><tr><td>25-34<\/td><td>56%<\/td><\/tr><tr><td>35-44<\/td><td>10%<\/td><\/tr><tr><td>45-44<\/td><td>6%<\/td><\/tr><tr><td>55+<\/td><td>1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Language-wise_Distribution\"><\/span><strong>Language-wise Distribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh3.googleusercontent.com\/su7OLZIbl__D783EkwCzH0VOevLtJON8OiJlY7aXVZBzpvEt0K4RwEeqvRplJE4ZO3aHI89aNqziYEhfWa7CW5vh87z-qWd7Q-2qN8jq7F7HQvx72NSridKtdZ-cGenkypHASijQBvmApbuqO3c\" alt=\"\" style=\"width:511px;height:288px\" width=\"511\" height=\"288\" title=\"\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ShareChat\"><\/span><a href=\"https:\/\/www.themediaant.com\/digital\/sharechat-app-advertising\">ShareChat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/Alternatives-of-Sharechat-1024x576.jpg?resize=301%2C169&#038;ssl=1\" alt=\"sharechat ads\" class=\"wp-image-20898\" style=\"width:301px;height:169px\" width=\"301\" height=\"169\" title=\"sharechat ads\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Alternatives-of-Sharechat.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Alternatives-of-Sharechat.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Alternatives-of-Sharechat.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Alternatives-of-Sharechat.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 301px) 100vw, 301px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>ShareChat is an Indian social media and networking platform created by Mohalla Tech Pvt Ltd in Bangalore. ShareChat is in many ways a mirror of India&#8217;s heart, with its feeds teeming with local language and dialect text, photographs, and video. Additionally, its algorithms enable users to connect through private chats by locating those who share their interests.<\/p>\n\n\n\n<p>According to Similerweb, the average monthly users of ShareChat are approx. 54.5 Million and the average time spent is 6 minutes. (As of June 2022 report)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>64%<\/td><\/tr><tr><td>Female<\/td><td>36%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-Wise-3\"><\/span><strong>Users in App (Age-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>48%<\/td><\/tr><tr><td>25-34<\/td><td>23%<\/td><\/tr><tr><td>35-44<\/td><td>24%<\/td><\/tr><tr><td>44+<\/td><td>5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Markets_Geo\"><\/span><strong>Key Markets (Geo)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Metro Cities<\/td><td>12.5%<\/td><\/tr><tr><td>Non-Metro cities<\/td><td>87.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moj\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/moj-app-advertising\">Moj<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/Moj_Logo_NEW1-1-1024x569.jpg?resize=283%2C157&#038;ssl=1\" alt=\"moj app advertisement\" class=\"wp-image-20849\" style=\"width:283px;height:157px\" width=\"283\" height=\"157\" title=\"moj app advertisement\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Moj_Logo_NEW1-1.jpg?resize=1024%2C569&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Moj_Logo_NEW1-1.jpg?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Moj_Logo_NEW1-1.jpg?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Moj_Logo_NEW1-1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 283px) 100vw, 283px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Moj is an Indian short video sharing social media platform that supports over fifteen languages and is quite popular among Indian youth. Most of the videos on the&nbsp; platform are&nbsp; related to dancing, singing, comedy, and acting and hardly any of them are more than thirty seconds long.&nbsp;<\/p>\n\n\n\n<p>One can also find a lot of&nbsp; \u2018\u2019Do it yourself\u2019\u2019, interesting hacks, health related, and educational&nbsp; videos on the platform.<\/p>\n\n\n\n<p>As per the reports of Google Play Store, it has crossed a hundred million downloads and it has already got a 4.3 rating on the Google Play Store which makes it a great platform for advertisers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise-2\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>60%<\/td><\/tr><tr><td>Female<\/td><td>40%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Markets_Geo-2\"><\/span><strong>Key Markets (Geo)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Tier 1<\/td><td>43%<\/td><\/tr><tr><td>Tier 2<\/td><td>36%<\/td><\/tr><tr><td>Tier 3-4<\/td><td>13%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_categories_and_apps_used_by_Moj_users\"><\/span><strong>Top categories and apps used by Moj users:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Social \u2013 17.2%<\/li>\n\n\n\n<li>Tools &#8212; 16.6%<\/li>\n\n\n\n<li>Communication &#8212; 13.1%<\/li>\n\n\n\n<li>Games and action \u2013 10.5%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chingari\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/chingari-app-advertising\">Chingari&nbsp;<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/Short-video-app-Chingari-raises-15-mn-to-launch-new-features-1024x555.jpg?resize=294%2C159&#038;ssl=1\" alt=\"chingari ads\" class=\"wp-image-20899\" style=\"width:294px;height:159px\" width=\"294\" height=\"159\" title=\"chingari ads\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Short-video-app-Chingari-raises-15-mn-to-launch-new-features.jpg?resize=1024%2C555&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Short-video-app-Chingari-raises-15-mn-to-launch-new-features.jpg?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Short-video-app-Chingari-raises-15-mn-to-launch-new-features.jpg?resize=768%2C416&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Short-video-app-Chingari-raises-15-mn-to-launch-new-features.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 294px) 100vw, 294px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Chingari is a smartphone app for sharing videos. Users can add visual effects, lip-sync, dance, or voice over movie scenes and comedic speech in these films. Short videos can be created by users and shared with millions of people on Chingari by being uploaded to the site.<\/p>\n\n\n\n<p>The application was able to compete in a market dominated by worldwide rivals like TikTok, Snapchat, Facebook, and Instagram thanks to its well-liked built-in filters. As of June 2022, the monthly active users on the app was 2.79 Mn and the average time spent was approx 3 minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise-3\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>78%<\/td><\/tr><tr><td>Female<\/td><td>22%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-Wise-4\"><\/span><strong>Users in App (Age-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>19%<\/td><\/tr><tr><td>25-34<\/td><td>43%<\/td><\/tr><tr><td>35-44<\/td><td>25%<\/td><\/tr><tr><td>44+<\/td><td>11%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Josh\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/josh-app-advertising\">Josh<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"225\" height=\"225\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/download-2.png?resize=225%2C225&#038;ssl=1\" alt=\"josh app ads\" class=\"wp-image-20856\" title=\"josh app ads\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/download-2.png?w=225&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/download-2.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Josh is a made in India short video app with almost all the features of Instagram and TikTok and many more. It provides a lot of exciting&nbsp; features and options to edit and shoot videos and photos and is emerging as the most prominent app in the market vacuum left by the ban of TikTok in India.&nbsp;<\/p>\n\n\n\n<p>Many celebrities have joined the app content creators, boosting its popularity among the youth even more. Josh app already has more than 3 million downloads on Google Playstore and is a great pick for advertisers looking to target young audiences.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise-4\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>52.7%<\/td><\/tr><tr><td>Female<\/td><td>47.3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snapchat\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/snapchat-app-advertising\">Snapchat<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/unnamed.png?resize=219%2C219&#038;ssl=1\" alt=\"snapchat app advertising\" class=\"wp-image-20865\" style=\"width:219px;height:219px\" width=\"219\" height=\"219\" title=\"snapchat app advertising\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/unnamed.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/unnamed.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/unnamed.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 219px) 100vw, 219px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Snapchat is an image and video messaging app where messages are usually only available for a short time before they become inaccessible to their recipients. Frequent content updates on the portal keeps user engagement high and&nbsp; attracts a high-quality audience with good engagement and repeat visits.&nbsp;<\/p>\n\n\n\n<p>For advertisers looking to reach out digitally, Snapchat is a great option. As of April 2022, India had the biggest snap chat user base in the world with 144.35 million active users (statista).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4yQUt1KW2sznGykxAmKJBeavlGf8DfJCnIbdR-NTewMOEWHsRFt2xRvJkSNtbheevVJOMwTfEiUxJ6DaH9WTgYtjftkBTbVd_8ZhcTCpDxEUKY0yMWKxvwLqRJ1bDicX8SYnn0GVTPZ19MAf4Pw\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><strong>Users in App in India (Gender-wise)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>56%<\/td><\/tr><tr><td>Female<\/td><td>44%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Users in App (Age-wise)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>43%<\/td><\/tr><tr><td>25-34<\/td><td>36%<\/td><\/tr><tr><td>35-44<\/td><td>13%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/360ncwlaSndGuQ7TSHN2Wm04iZsI4uLKUYFSnymfx_0t6z3q77_pBrUxKM3tkG8XMXpoHnz4VY1i-mBR6nS5i31d5pjUOZDqi-kpc-QThOYN_miQENrcNPIvQWELRm3sDIP9WjQ0ccCQSrQnK1U\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/twitter-website-advertising\">Twitter<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector-1024x1024.jpg?resize=213%2C213&#038;ssl=1\" alt=\"twitter advertisement\" class=\"wp-image-20900\" style=\"width:213px;height:213px\" width=\"213\" height=\"213\" title=\"twitter advertisement\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-twitter-logo-blue-isolated-free-vector.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 213px) 100vw, 213px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Twitter is a service that allows friends, family, and coworkers to communicate and stay in touch by sending brief, frequent messages to one another. Tweets are posted by users and can include text, images, videos, and links. These tweets are sent to your followers, placed on your profile, and searchable on Twitter.<\/p>\n\n\n\n<p>As per Similarweb, the monthly users of Twitter in India is 27.62 million and the average time spent on the app is 3 minutes. The monthly average downloads for the app is approx 4.7 million.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise-5\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>85.9%<\/td><\/tr><tr><td>Female<\/td><td>14.1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-wise\"><\/span><strong>Users in App (Age-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>24%<\/td><\/tr><tr><td>25-34<\/td><td>42%<\/td><\/tr><tr><td>35-44<\/td><td>24%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/youtube-website-advertising\">YouTube<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"290\" height=\"174\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/09\/Advertise-in-Youtube.jpg?resize=290%2C174&#038;ssl=1\" alt=\"youtube advertising\" class=\"wp-image-2286\" title=\"youtube advertising\" data-recalc-dims=\"1\"\/><\/figure><\/div>\n\n\n<p>Currently, YouTube has 2 billion global users. It has more than 2 Billion monthly active users, these also include more than 30 Million paid subscribers including YouTube premium and music services. (Source- Backlinko.com) India has the most YouTube users, with 225 Million users.&nbsp;<\/p>\n\n\n\n<p>The number of YouTube users in India is estimated to reach almost 833.03 Million by 2025. (Source- <a href=\"http:\/\/www.statista.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.statista.com<\/a>) Globally, 81% of total active Youtube users are between the age group of 18-35, with 53.9% male and 46.1% female users. (Source- blog.hootsuite.com)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise-6\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>62%<\/td><\/tr><tr><td>Female<\/td><td>38%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-Wise-5\"><\/span><strong>Users in App (Age-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>30%<\/td><\/tr><tr><td>25-34<\/td><td>25%<\/td><\/tr><tr><td>35-44<\/td><td>17%<\/td><\/tr><tr><td>45-54<\/td><td>13%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong><a href=\"https:\/\/www.themediaant.com\/digital\/facebook-website-advertising\">Facebook<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/facebook_2015_logo.jpg?resize=434%2C150&#038;ssl=1\" alt=\"facebook ads\" class=\"wp-image-19326\" style=\"width:434px;height:150px\" width=\"434\" height=\"150\" title=\"facebook ads\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/facebook_2015_logo.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/facebook_2015_logo.jpg?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/facebook_2015_logo.jpg?resize=768%2C266&amp;ssl=1 768w\" sizes=\"(max-width: 434px) 100vw, 434px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Facebook is one of the most popular social media platforms with over 2.9 Billion users around the world (Source: Backlinko). Despite the emergence of multiple new platforms, it still occupies a dominant position in the market, especially in the domain of advertising.&nbsp;<\/p>\n\n\n\n<p>In India, Facebook has a monthly reach of approx 243.5 million (Source: Similarweb) and is available in various regional languages, making it one of the highest penetrated social media platforms in the country. Facebook offers a wide variety of advertising options like Banner Ads, Video Ads,Page Post Boost, Carousel Ads, Dynamic Product Ads, Facebook Lead Ads, Facebook Lead Ads, Canvas Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/7soYfKBdVvNFtN0KhaCRgl9xeXkjIbqyyXlAseOkyibG8em5UpUMIr-YmIX20Ba9YlHxKwd9VYJjE6go38Rtkd3YTkl3ho_4_prbuGDVcrynbiyEnRj2VLfUVjQevoSLNVwpFxcMTlrsp5VGzZ0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_in_India_Gender-wise-7\"><\/span><strong>Users in App in India (Gender-wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Male<\/td><td>76%<\/td><\/tr><tr><td>Female<\/td><td>24%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Users_in_App_Age-Wise-6\"><\/span><strong>Users in App (Age-Wise)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>18-24<\/td><td>30%<\/td><\/tr><tr><td>25-34<\/td><td>40%<\/td><\/tr><tr><td>35-44<\/td><td>15%<\/td><\/tr><tr><td>45-54<\/td><td>7%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_advertise_on_social_media\"><\/span><strong>How much does it cost to advertise on social media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As part of the advertising sector, it is important to ensure that you are aware of the advertising costs and your social media advertising platform must provide the scalability, speed and infrastructure that you need for the customers for experiencing better advertising services.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/\">The Media Ant<\/a> has 10 years of experience in advertising in a vast array of platforms, like print, digital, TV, radio, magazine, cinema and outdoor.<\/p>\n\n\n\n<p>We can help you in planning and execution of your ad campaigns in your preferred social media platform most importantly, we can provide you with the best rates and complete transparency regarding your social media advertising campaign.<\/p>\n\n\n\n<p>We hope the list of best apps to advertise on social media will be useful to you and help you in decision making. In case of any queries you may Contact us or mail us at Help@TheMediaAnt.com.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1694497751482\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_social_media_app_is_used_most_in_India\"><\/span><strong>Which social media app is used most in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The most used social media app in India in 2023 is Instagram, with <strong>516.92 <\/strong>million active users. It is followed by Facebook with <strong>435.12 <\/strong>million active users, and WhatsApp with <strong>432.95 <\/strong>million active users<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694497757659\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_3_most_used_social_media_apps\"><\/span><strong>What are the 3 most used social media apps?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Instagram<br \/>Facebook<br \/>ShareChat<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694497770750\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_social_media_is_most_used_in_India_in_2024\"><\/span><strong>Which social media is most used in India in 2024?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The most used social media in India in 2024 is still Instagram. However, other social media platforms are also growing in popularity, especially among younger users.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694497782065\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_app_is_now_trending_in_India\"><\/span><strong>Which app is now trending in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The social media app that is currently trending in India is ShareChat. It is a short-form video-sharing platform that has become very popular among young people.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694497801490\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_is_the_safest_social_media\"><\/span><strong>Which is the safest social media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The safest social media platform for you will depend on your individual needs and preferences. Some of the platforms offer end-to-end encryption, which means that your messages can only be read by you and the person you are sending them to. They also have strong privacy policies and do not collect any unnecessary data about their users.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Social media apps are now ingrained in our muscle memory. Social media serves as a forum for people to obtain information and express their opinions because everyone in India has&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":20863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2450],"tags":[882,1662,237,44,2802,395,2439,2891],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/KT-CC-10.jpg?fit=800%2C493&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/20897"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=20897"}],"version-history":[{"count":12,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/20897\/revisions"}],"predecessor-version":[{"id":34606,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/20897\/revisions\/34606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/20863"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=20897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=20897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=20897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}