{"id":19566,"date":"2023-05-15T15:36:49","date_gmt":"2023-05-15T10:06:49","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=19566"},"modified":"2023-10-11T17:14:20","modified_gmt":"2023-10-11T11:44:20","slug":"media-kundli-3-snapchat","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/","title":{"rendered":"Media Kundli #3- Snapchat"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ff2c83514b1\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ff2c83514b1\"  type=\"checkbox\" id=\"item-69ff2c83514b1\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Top_3_Snapchat_advertising_facts\" title=\"Top 3 Snapchat advertising facts\">Top 3 Snapchat advertising facts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Top_5_Snapchat_ads\" title=\"Top 5 Snapchat ads\">Top 5 Snapchat ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Top_preferred_targeting_options_on_Snapchat\" title=\"Top preferred targeting options on Snapchat\">Top preferred targeting options on Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Top_3_reasons_to_go_for_Snapchat_advertising\" title=\"Top 3 reasons to go for Snapchat advertising\">Top 3 reasons to go for Snapchat advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Reasons_to_not_go_for_Snapchat_advertising\" title=\"Reasons to not go for Snapchat advertising\">Reasons to not go for Snapchat advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Top_3_brand_categories_that_should_consider_Snapchat_advertising\" title=\"Top 3 brand categories that should consider Snapchat advertising\">Top 3 brand categories that should consider Snapchat advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Top_3_cities_that_prefer_Snapchat_advertising\" title=\"Top 3 cities that prefer Snapchat advertising\">Top 3 cities that prefer Snapchat advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-3-snapchat\/#Average_CTR\" title=\"Average CTR\">Average CTR<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Snapchat_advertising_facts\"><\/span>Top 3 Snapchat advertising facts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The average monthly downloads of the Snapchat App in India is 48.9 Million. (Oct 2023 data)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"371\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-39.png?resize=740%2C371&#038;ssl=1\" alt=\"\" class=\"wp-image-29821\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-39.png?resize=1024%2C513&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-39.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-39.png?resize=768%2C385&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-39.png?resize=150%2C75&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-39.png?w=1479&amp;ssl=1 1479w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">App performance of Snapchat App, Source:Similarweb<\/figcaption><\/figure><\/div>\n\n\n<p>The Monthly Active Users of Snapchat app in India are 200.7 Million and the average session duration is 4.86 minutes. The Daily active users of the app are 76.13 Million. (Data from Oct 2022 to Sep 2023)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"197\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-40.png?resize=740%2C197&#038;ssl=1\" alt=\"\" class=\"wp-image-29823\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-40.png?resize=1024%2C272&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-40.png?resize=300%2C80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-40.png?resize=768%2C204&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-40.png?resize=150%2C40&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-40.png?w=1492&amp;ssl=1 1492w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Engagement of Snapchat App, Source:Similarweb<\/figcaption><\/figure><\/div>\n\n\n<p>The user demographics (India) of the app are 21.9% Female and 78.1% Male, with the highest age group being 18-24 year old (51%) followed by 25-34 year old (32%). (Data from Oct 2022 to Sep 2023)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"312\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-41.png?resize=740%2C312&#038;ssl=1\" alt=\"\" class=\"wp-image-29824\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-41.png?resize=1024%2C432&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-41.png?resize=300%2C126&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-41.png?resize=768%2C324&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-41.png?resize=150%2C63&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-41.png?w=1483&amp;ssl=1 1483w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">   App demographics of Snapchat App, Source:Similarweb<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_5_Snapchat_ads\"><\/span>Top 5 Snapchat ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Long form video ads<\/strong>\u2013 Long-form video ads are recommended for those who want to promote movie and tv show trailers, behind-the-scenes footage, and how-to videos, among any others. Your ad, which will play a short 10-second preview of your long-form video, contains a \u201cWatch\u201d CTA on the bottom of the screen, which, when swiped up, will play the entire video<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/01\/111.png?resize=220%2C424&#038;ssl=1\" alt=\"\" class=\"wp-image-19567\" style=\"width:220px;height:424px\" width=\"220\" height=\"424\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/111.png?w=406&amp;ssl=1 406w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/111.png?resize=156%2C300&amp;ssl=1 156w\" sizes=\"(max-width: 220px) 100vw, 220px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li><strong>App install<\/strong>\u2013 Snapchat\u2019s app-install ads are a great way to generate more app installs. While your ad plays, the CTA \u201cInstall Now\u201d appears on the bottom of the screen. Users swipe up to download your app from the app store without leaving Snapchat. The app installs in the background.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/01\/3333.png?resize=274%2C522&#038;ssl=1\" alt=\"\" class=\"wp-image-19568\" style=\"width:274px;height:522px\" width=\"274\" height=\"522\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/3333.png?w=410&amp;ssl=1 410w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/3333.png?resize=157%2C300&amp;ssl=1 157w\" sizes=\"(max-width: 274px) 100vw, 274px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li><strong>Article promotion ads<\/strong>\u2013 If you want to promote your articles, you should advertise on Snapchat using its Article ad format. Like all Snapchat ad formats, the article format, which fills your phone screen, opens vertically.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/01\/44444.png?resize=252%2C516&#038;ssl=1\" alt=\"\" class=\"wp-image-19569\" style=\"width:252px;height:516px\" width=\"252\" height=\"516\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/44444.png?w=384&amp;ssl=1 384w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/44444.png?resize=147%2C300&amp;ssl=1 147w\" sizes=\"(max-width: 252px) 100vw, 252px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li><strong>Stories ad<\/strong>\u2013 Snapchat Stories are short user photos or video collections that can be uploaded to the user\u2019s Story. they are visible for a short time.<\/li>\n\n\n\n<li><strong>Snap Ads<\/strong>&#8211; They are&nbsp;full-screen vertical video ads that can be up to 10 seconds long. Snap Ads appear in between friends&#8217; stories and Snapchat curated content such as Snapchat&#8217;s stories or publishers&#8217; stories.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_preferred_targeting_options_on_Snapchat\"><\/span>Top preferred targeting options on Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Snap audience match<\/strong>\u2013 Re-engage Snapchatters who have interacted with your brand or business in the past using a customer list of emails, phone numbers or device IDs.<\/li>\n\n\n\n<li><strong>Lookalike audiences<\/strong>\u2013 Expand your reach by finding Snapchatters similar to your existing customers. Lookalike Audiences drive website traffic, online sales and new customer growth.<\/li>\n\n\n\n<li><strong>Pixel custom audiences<\/strong>\u2013 Target Snapchatters who have visited your website and browsed your products online with a flexible lookback window with Pixel Custom Audiences.<\/li>\n\n\n\n<li><strong>Ad-engagement audience<\/strong>&#8211; Retarget a highly engaged audience of Snapchatters who have previously Swiped up on your Image or Video Ads, completed a video ad, shared your lense or filter, and more!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_reasons_to_go_for_Snapchat_advertising\"><\/span>Top 3 reasons to go for Snapchat advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Reach<\/strong>\u2013 Snapchat is the largest social media platform with 200.7 million monthly active users. with majority of the total active users being men between the age group of 18-25 years. <\/p>\n\n\n\n<p><strong>Cost effective<\/strong>\u2013 Snapchat is one of the most cost-effective platforms available for advertising. Advertisers can spend a small amount of money to target a large number of audiences. <\/p>\n\n\n\n<p><strong>Customized targeting<\/strong> <strong>options<\/strong>\u2013 Snapchat offer a variety of targeting options as mentioned above. It hence, caters to your brand&#8217;s every need whether its a video ad that you are looking for app install ad, it has got you covered. Its young consumer base makes it a great platform for advertising since brands with youth centric target audience can easily run campaigns here and benefit from it.<\/p>\n\n\n\n<p><strong>Specific filters<\/strong>&#8211; You can set specific filters so your ads will reach specific audiences.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasons_to_not_go_for_Snapchat_advertising\"><\/span>Reasons to not go for Snapchat advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>B2B brands<\/strong>\u2013 LinkedIn has emerged as a better platform for B2B advertising. Therefore, the same advertising might not give equally good results on Snapchat.<\/p>\n\n\n\n<p><strong>Good for brands that cater to young audience<\/strong>\u2013&nbsp; If your brand does not cater to a young audience, Snapchat might not give you that good a result. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_brand_categories_that_should_consider_Snapchat_advertising\"><\/span>Top 3 brand categories that should consider Snapchat advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fashion<\/p>\n\n\n\n<p>Travel<\/p>\n\n\n\n<p>E-commerce<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_cities_that_prefer_Snapchat_advertising\"><\/span>Top 3 cities that prefer Snapchat advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Delhi<\/p>\n\n\n\n<p>Bangalore<\/p>\n\n\n\n<p>Mumbai&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CTR\"><\/span>Average CTR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Snapchat, CTR is expressed in terms of Swipe Up Rates. Swipe Up Rates is a critical indicator of your Snapchat ad progress, representing your audience&#8217;s response to your CTAs.  The average click through rate (CTR) in Snapchat is 1.0%<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 3 Snapchat advertising facts The average monthly downloads of the Snapchat App in India is 48.9 Million. (Oct 2023 data) The Monthly Active Users of Snapchat app in India&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":19570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[2562,2561,882,1662,2560],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/social-lg.jpeg?fit=1200%2C630&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19566"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19566"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19566\/revisions"}],"predecessor-version":[{"id":29825,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19566\/revisions\/29825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19570"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}