As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21. Kareena Kapoor Khan and Vicky Kaushal followed the list with 7% share each. <\/p>\n\n\n\n
Legends League Cricket has announced its partnership with Sony Pictures Network India for the live telecast of all the matches which is to be played in Jan 2022. Sony Ten 1 and Sony Ten 3 channels will also live stream the matches in India, SPN\u2019s OTT platform SonyLIV will also telecast the same.<\/p>\n\n\n\n
According to the SMS Marketing report 2021 by VFirst, SMS boosts 14% conversion rate, and is two-fold compared to voice messages, Facebook and email. As per the study, in India there was also a 20% growth in daily commercial SMS traffic post the pandemic. <\/p>\n\n\n\n
OTT platforms which earlier catered to male and urban audience pre-pandemic are now witnessing a huge consumption from Tier 2 and Tier 3 cities. This is a huge opportunity for the brands and advertisers too who seek to target that group of customers. <\/p>\n\n\n\n
Amazon Prime Video will double down their investments on original content in 2022. The platform has experienced a 3X growth in viewing hours in the last 2 years. It also attracted viewership from 99% of India\u2019s pin codes. The OTT platform will also increase content on local languages like Tamil and Telugu.<\/p>\n\n\n\n
The INS members reported that there was a decrease of 41.29% in ad revenue in the year 2020. Newspapers in Indian languages dominated the distribution of business by 58.04% whereas English dailies had 40.94% share.<\/p>\n\n\n\n
RAM Ratings Week 45\u201921-Week 48\u201921: Fever FM & Radio Mirchi top in Delhi & Mumbai respectively. BIG FM was on the top spot in Bangalore and Radio Mirchi was leading in Kolkata.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 51 (18th December – 24th December 2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, PONDS INDIA, Cadburys India LTD, Amazon Online India Pvt. Ltd. <\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 51 (18th December – 24th December 2021) – <\/p>\n\n\n\n
Paid\u2013 Sun TV, Star Plus, Star Maa, STAR Utsav, Colors.<\/p>\n","protected":false},"excerpt":{"rendered":"
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21. Kareena Kapoor Khan and Vicky…<\/p>\n","protected":false},"author":34416,"featured_media":19495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2422,2421,2553,879,2319,882,1662,2446],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/01\/Top-media-ad-news-in-India-for-the-week.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19494"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19494"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19494\/revisions"}],"predecessor-version":[{"id":19496,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19494\/revisions\/19496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19495"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}