BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly AMAs. <\/p>\n\n\n\n
According to industry experts the joint entity of Zee-Sony will address a lot of advertisers and will now have better bargaining power when it comes to increasing advertising revenues. Zee and Sony will also have more than 50% of share in Hindi GEC and movie genres. <\/p>\n\n\n\n
Star Sports may earn Rs 120 crore revenue from Pro Kabaddi League Season 8. Rs 15 cr is the cost of associate sponsorship, and a 7 cr special partner deal has been made. Brands will now have to spend Rs 1.5 lakh per 10 seconds for spot buying, as per industry estimates<\/p>\n\n\n\n
As per TAM AdEx, there were over 4400 brand advertisements in the month of Nov 2021. According to the data, overall advertising volumes on Television decreased by 2% in Nov 2021 in comparison to Nov 2020.<\/p>\n\n\n\n
According to the BARC THINK Report, Television ad volumes stood at 156 mn seconds, which is 3% higher than 2020 and is 31% higher than 2019.<\/p>\n\n\n\n
As per a report, approx 14% of the overall app downloads are in India, which makes India very powerful for digital marketers. Hence, India can be a breeding ground for all sorts of opportunities and players in the in-app advertising world.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 50 (11th December – 17th December 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, PONDS INDIA, Cadburys India LTD, Godrej Consumer Products Ltd. <\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 50 (11th December – 17th December 2021) – <\/p>\n\n\n\n
Paid\u2013 Sun TV, Star Maa, Star Plus, STAR Utsav, Star Vijay.<\/p>\n\n\n\n
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly AMAs. According to industry experts…<\/p>\n","protected":false},"author":34416,"featured_media":19476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2319,2520,882,1662,2258],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/12\/Top-media-ad-news-in-India-for-the-week-1.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19475"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19475"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19475\/revisions"}],"predecessor-version":[{"id":21627,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19475\/revisions\/21627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19476"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}