<\/p>\n\n\n\n
Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label><\/a><\/span><\/div>\nTop 3 Facebook advertising facts<\/a><\/li>Top 3 Facebook advertising types<\/a><\/li>Top 3 preferred targeting options on Facebook Advertising<\/a><\/li>Top 3 reasons to go for facebook advertising<\/a><\/li>Top 3 reasons not to go for facebook advertising<\/a><\/li>Top 3 brand categories that should consider Facebook advertising<\/a><\/li>Top 3 cities that prefer Facebook advertising<\/a><\/li>Average CTR<\/a><\/li>Minimum recommended budget<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>Top 3 Facebook advertising facts<\/span><\/h2>\n\n\n\nFacebook is the largest social media platform with 2.91 billion monthly active users.<\/li>9.3 percent of total active Facebook users are women between the age group of 18-24 years and male users are between 25-34 years.<\/li>Average time spent on Facebook is 58 minutes per day.<\/li><\/ul>\n\n\n\n<\/span>Top 3 Facebook advertising types<\/span><\/h2>\n\n\n\nImage ads<\/strong>– It is a rectangular image ad with some text on the post feed (Facebook or Instagram ). The ad conveys a message about the business nature of any brand.<\/li><\/ul>\n\n\n\n<\/figure>\n\n\n\nVideo ads<\/strong>– It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.<\/li><\/ul>\n\n\n\n\n<\/iframe>\n<\/div><\/figure>\n\n\n\n<ul><li><strong>Lead ads<\/strong>– Lead Generation campaign streamlines the process for you, with a combination of properties such as Display, Video for promotion.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"525\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1-1024x727.jpg?resize=740%2C525&ssl=1\" alt=\"\" class=\"wp-image-19331\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1.jpg?resize=1024%2C727&ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1.jpg?resize=300%2C213&ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1.jpg?resize=768%2C545&ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1.jpg?resize=1536%2C1090&ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1.jpg?w=1747&ssl=1 1747w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Video-Youtube-10_logo-1.jpg?w=1480&ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul><li><strong>Stories ads<\/strong>– Facebook Stories are short user photos or video collections that can be uploaded to the user’s Facebook Story. Stories will be visible for 24 hours.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"494\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/FB-Story_logo-1024x683.png?resize=740%2C494&ssl=1\" alt=\"\" class=\"wp-image-19330\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/FB-Story_logo.png?resize=1024%2C683&ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/FB-Story_logo.png?resize=300%2C200&ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/FB-Story_logo.png?resize=768%2C512&ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/FB-Story_logo.png?resize=1536%2C1025&ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/FB-Story_logo.png?w=1650&ssl=1 1650w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/FB-Story_logo.png?w=1480&ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul><li><strong>Carousel ads<\/strong>– Carousel ads have a number of rectangular images lined next to each other left to right. These can be scrolled on the screen in either direction.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/Awesome-Pages-5_logo-1024x576.png?resize=740%2C416&ssl=1\" alt=\"\" class=\"wp-image-19329\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Awesome-Pages-5_logo.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Awesome-Pages-5_logo.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Awesome-Pages-5_logo.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Awesome-Pages-5_logo.png?w=1280&ssl=1 1280w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_preferred_targeting_options_on_Facebook_Advertising\"><\/span>Top 3 preferred targeting options on Facebook Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>Interest based targeting<\/strong>– Shows ads to people based on the pages they have liked or the content they have followed.<\/li><li><strong>Behavioural targeting<\/strong>– Shows ads to the users according to their interests or retarget them based on the history. <\/li><li><strong>Demographics targeting<\/strong>– Shows ads to the audience based on their age, gender, job title, education and more.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_reasons_to_go_for_facebook_advertising\"><\/span>Top 3 reasons to go for facebook advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Reach<\/strong>– Facebook is the largest social media platform with 2.91 billion monthly active users. 9.3 percent of total active Facebook users are women between the age group of 18-24 years and male users are between 25-34 years. Average time spent on Facebook is 58 minutes per day.<\/p>\n\n\n\n<p><strong>Cost effective<\/strong>– Facebook is one of the most cost-effective platforms available for advertising. Advertisers can spend a small amount of money to target a large number of audiences.<\/p>\n\n\n\n<p><strong>Demographic targeting<\/strong>– Facebook caters to people of almost all age groups- from teenagers to 50+. Its varied consumer base makes it a great platform for advertising since brands with different target audience can easily run campaigns here and benefit from it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_reasons_not_to_go_for_facebook_advertising\"><\/span>Top 3 reasons not to go for facebook advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>B2B brands<\/strong>– LinkedIn has emerged as a better platform for B2B advertising. Therefore, the same advertising might not give equally good results on Facebook.<\/p>\n\n\n\n<p><strong>No search based targeting<\/strong>– Facebook doesn’t allow search based targeting, i.e., users cannot search for a particular product and instantly get ads related to it. <\/p>\n\n\n\n<p><strong>No smart campaigns<\/strong>– Facebook ads have to be made manually unlike Google ads, which are created automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_brand_categories_that_should_consider_Facebook_advertising\"><\/span>Top 3 brand categories that should consider Facebook advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fashion<\/p>\n\n\n\n<p>Education<\/p>\n\n\n\n<p>E-commerce<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_cities_that_prefer_Facebook_advertising\"><\/span>Top 3 cities that prefer Facebook advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bangalore<\/p>\n\n\n\n<p>Mumbai <\/p>\n\n\n\n<p>Delhi<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CTR\"><\/span>Average CTR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The average click through rate (CTR) in Facebook is 0.50%<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Minimum_recommended_budget\"><\/span>Minimum recommended budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The minimum recommended budget for advertising on Facebook is 50,000.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 3 Facebook advertising facts Facebook is the largest social media platform with 2.91 billion monthly active users. 9.3 percent of total active Facebook users are women between the age…<\/p>\n","protected":false},"author":34416,"featured_media":19326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[2525,230,2512,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/facebook_2015_logo.jpg?fit=1000%2C347&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19325"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19325"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19325\/revisions"}],"predecessor-version":[{"id":19339,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19325\/revisions\/19339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19326"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}