{"id":19244,"date":"2021-11-22T11:16:33","date_gmt":"2021-11-22T05:46:33","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=19244"},"modified":"2021-11-22T11:16:34","modified_gmt":"2021-11-22T05:46:34","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-15th-november-21st-november","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-15th-november-21st-november\/","title":{"rendered":"Headlines: Top media ad news in India for the week (Date: 15th November \u2013 21st November)"},"content":{"rendered":"\n<p>Zee Media saw a 41% increase in advertising revenue i.e. from Rs 195 crore to Rs 206.14 crore in Q2 of FY21.\u00a0<\/p>\n\n\n\n<p>According to NTO 2.0, channels that are priced above Rs 12 can\u2019t be a part of the bouquet. The broadcasters have decided to remove the driver channels from the bouquet and priced those channels above Rs 12.<\/p>\n\n\n\n<p>\u201cThe overall advertising volume on TV has increased by 7% during October \u201821, in comparison to October \u201820\u201d, according to the TAM advertising data.\u00a0<\/p>\n\n\n\n<p>Sony Pictures Networks has acquired the broadcast rights for Lanka Premier League.<\/p>\n\n\n\n<p>As life on the TV sets are back to normal, Hindi GECs have geared up for new shows. Consumers are expected to watch more than 13-15 new shows by the end of the year 2021.&nbsp;<\/p>\n\n\n\n<p>In Q2 Dish TV has recorded a subscription revenue of Rs 645 cr. There was also an increase of 39.2% in advertisement income i.e. from Rs 8.3 crore to Rs 12 crore during the month of September.<\/p>\n\n\n\n<p>Star Sports has signed 9 broadcast sponsors for the India vs NZ series. The sponsors on boarded by the broadcasters are; Dream11, BYJU&#8217;S, Kamla Pasand, Maruti Suzuki, Dhani,&nbsp; MakeMyTrip, Aakash, Great Learning and WhitehatJr.<\/p>\n\n\n\n<p>RAM Ratings Week 39&#8217;21 &#8211; Week 42&#8217;21: Fever FM on top in Mumbai and Delhi. Radio Mirchi retains its position in Kolkata. Big FM ahead in Bangalore.<\/p>\n\n\n\n<p>BARC top 5 advertisers of the week 45 (6th November &#8211; 12th November 2021)&nbsp; are &#8211; Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Ponds India, Brooke Bond Lipton India LTD, Godrej Consumer Products LTD.&nbsp;<\/p>\n\n\n\n<p>According to BARC weekly data, the following were the top 5 paid TV channels in week 45 (6th November &#8211; 12th November 2021) &#8211;&nbsp;<\/p>\n\n\n\n<p>Paid\u2013 Sun TV, STAR Plus, STAR Maa, STAR Utsav &amp; STAR Sports 1 Hindi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zee Media saw a 41% increase in advertising revenue i.e. from Rs 195 crore to Rs 206.14 crore in Q2 of FY21.\u00a0 According to NTO 2.0, channels that are priced&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":19245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2521,2354,2518,2520,2522,882,2519],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Top-media-ad-news-in-India-for-the-week-5.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19244"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19244"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19244\/revisions"}],"predecessor-version":[{"id":19246,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19244\/revisions\/19246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19245"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}