{"id":19224,"date":"2022-12-30T10:55:00","date_gmt":"2022-12-30T05:25:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=19224"},"modified":"2023-05-02T11:25:13","modified_gmt":"2023-05-02T05:55:13","slug":"case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/","title":{"rendered":"Case Study: How Belgian Waffles Co. leveraged Digital Medium to increase brand awareness."},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ffc51be6783\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ffc51be6783\"  type=\"checkbox\" id=\"item-69ffc51be6783\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#The_Product\" title=\"The Product\">The Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#The_Objective\" title=\"The Objective\">The Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Challenges\" title=\"Challenges\">Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Solution\" title=\"Solution\">Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Campaign_execution_creatives\" title=\"Campaign execution (creatives) \">Campaign execution (creatives) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-belgian-waffles-co-leveraged-digital-medium-to-increase-brand-awareness\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Product\"><\/span>The Product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Owned and Operated by Bloombay Enterprises LLP, The Belgian Waffle Co. was an idea born out of passion and with a mission to spread taste and delight. Founded in 2015, the company strives to constantly innovate while staying true to its values of excellence, simplicity and affordability. One of the first waffle specialty stations in India, Belgian Waffle Co offers a unique, on-the-go waffle sandwich. From specially formulated eggless batter to premium fillings, BWC is constantly on the lookout for innovation while at the same time maintaining a consistent top quality product.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Objective\"><\/span>The Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The objective of the campaign was to increase brand awareness and overall traffic to their Amazon store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span>Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign\u2019s target audience was different depending on the product-<\/p>\n\n\n\n<ol>\n<li>For Pancake Premixes,the target audience was female between the age of 18-45 years who are interested in food, lifestyle, and travel.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li>For Waffle Crisps, the target audience was male &amp; female between the age of 16-35 years.&nbsp; <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span>Geography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was PAN India with central focus on top metro cities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges\"><\/span>Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The challenge was to filter out the following people-<\/p>\n\n\n\n<ul>\n<li>Who are interested in snacks, waffles, chips, crisps, desserts, coffeehouses, chocolates, and home food delivery<\/li>\n\n\n\n<li>Are college students or early jobbers<\/li>\n\n\n\n<li>Who are social media savvy<\/li>\n\n\n\n<li>Who look online for word of mouth and recommendations<\/li>\n\n\n\n<li>Are quality conscious and love eating out<\/li>\n\n\n\n<li>Look for discounts<\/li>\n\n\n\n<li>Are breakfast oriented&nbsp;<\/li>\n\n\n\n<li>Those who look for a quick fix for cooking at home, and other such ready to cook items.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span>Approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While selecting the advertising platforms and keeping the objectives in mind, the following were some of the factors that were considered:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Since the objective was to increase brand awareness and traffic on Belgian Waffle\u2019s Amazon site, and the target audience were between 16-45 years, those platforms should be used that offer a better opportunity for awareness like Google, YouTube and Snapchat. The same sites are also used widely by the people in the above mentioned age group.<\/li>\n\n\n\n<li>The majority of our target audience actively use Google, YouTube and Snapchat, especially those who are food enthusiasts and are into food blogging and online ordering.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span>Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keeping the approach and objectives in mind, and based on the past campaign execution experience, the following were the digital platforms that were suggested:<\/p>\n\n\n\n<ul>\n<li>Google Display \u2013 Google display advertising is considered as the cornerstone of a digital marketing strategy, you can reach out to your targeted audience on your niche websites, apps, games or wherever your ad can appear through AdWords. It offers targeting options like age, geo, profession, etc. Hence, Google display ads helped the brand to target the audience by custom intent which helped in driving the awareness as well as the website traffic to Belgian Waffle.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>YouTube\u2013 YouTube is the biggest platform for watching long and short video content which has a high popularity among young adults and adults alike. The platform has also become the top choice when it comes to food blogging and is widely used by food enthusiasts. Hence video ads of the brand were run on YouTube so as to directly target the relevant audience.<\/li>\n\n\n\n<li>Snapchat- Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It has become hugely popular in a very short space of time, especially with young people. Since the majority of the target audience of the Belgian Waffle\u2019s campaign was young adults and millennials (between the age of 16-45 years), this platform was used.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_execution_creatives\"><\/span><strong>Campaign execution (creatives) <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The brand came up with interesting and compelling banner and video ads, some of which are as follows-<\/p>\n\n\n\n<p>Amazon Ads<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"336\" height=\"280\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/W336pxXH280px.jpg?resize=336%2C280&#038;ssl=1\" alt=\"\" class=\"wp-image-19225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/W336pxXH280px.jpg?w=336&amp;ssl=1 336w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/W336pxXH280px.jpg?resize=300%2C250&amp;ssl=1 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"120\" height=\"240\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/W120pxXH240px.jpg?resize=120%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-19226\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"120\" height=\"600\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/W120pxXH600px.jpg?resize=120%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-19227\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/W120pxXH600px.jpg?w=120&amp;ssl=1 120w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/W120pxXH600px.jpg?resize=60%2C300&amp;ssl=1 60w\" sizes=\"(max-width: 120px) 100vw, 120px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Google Display Ads<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/Google-Display_W300xH250_Final.jpg?resize=300%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-19228\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"293\" height=\"1024\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/11\/Google-Display_W300xH1050_Final-293x1024.jpg?resize=293%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-19229\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Display_W300xH1050_Final.jpg?resize=293%2C1024&amp;ssl=1 293w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Display_W300xH1050_Final.jpg?resize=86%2C300&amp;ssl=1 86w\" sizes=\"(max-width: 293px) 100vw, 293px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>YouTube Ads<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Belgian Waffle Co. Waffle Crisps\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/z28gN0CFIlM?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign resulted in 4x increase in total reach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Product Owned and Operated by Bloombay Enterprises LLP, The Belgian Waffle Co. was an idea born out of passion and with a mission to spread taste and delight. Founded&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":19230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111,5,2425],"tags":[2201,2516,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/Belgian.jpg?fit=400%2C400&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19224"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19224"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19224\/revisions"}],"predecessor-version":[{"id":23991,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19224\/revisions\/23991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19230"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}