According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug \u201821. The leading advertiser in this category on TV was Lalithaa Jewellery Mart, during this period. <\/p>\n\n\n\n
Consumers may have to spend more money to avail popular TV channels. Experts are saying that there could be a complete shift of TV households to the OTT side.<\/p>\n\n\n\n
Disney+Hotstar will have exclusive streaming of T20 World Cup\u2019s warm-up matches. This will include all the warm-up matches of the Top 8 teams along with the main event which starts from October 17th.<\/p>\n\n\n\n
According to the Facebook Marketing Guide, 96% of consumers discover products and brands online. The Guide also states that social media is a leading channel to increase brand discovery and purchase during festive seasons.<\/p>\n\n\n\n
Influencers drive almost 45% of product discoveries: Facebook Festive Marketing Guide. According to their research, influencers, social videos, conversational marketing and immersive experiences help in discovery of brands and also drive festive shopping. <\/p>\n\n\n\n
Advertising deals of almost Rs 1,200 crore have been signed by Star & Disney India for the upcoming ICC T20 World Cup.<\/p>\n\n\n\n
The film exhibitor company, PVR Cinemas has announced that there has been a deal with the International Cricket Council (ICC) for the live screening of ICC Men’s T20 World Cup 2021, in India.<\/p>\n\n\n\n
Twitter Inc has introduced new ad features and improved the algorithm that will decide which advertisements the users will see. This feature aims to grow Twitter\u2019s performance advertising business.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 40 (2nd October – 8th October 2021) are \u2013 Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Amazon Online India PVT LTD, Cadburys India LTD, Brooke Bond Lipton India LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 40 (2nd October – 8th October 2021) <\/p>\n\n\n\n
Paid\u2013 Sun TV, STAR Plus, STAR Sports 1 Hindi, STAR Maa, STAR Vijay.<\/p>\n","protected":false},"excerpt":{"rendered":"
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