{"id":19070,"date":"2021-11-10T09:43:59","date_gmt":"2021-11-10T04:13:59","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=19070"},"modified":"2021-12-02T14:09:52","modified_gmt":"2021-12-02T08:39:52","slug":"media-kundli-1","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/","title":{"rendered":"Media Kundli #1- Quora"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f7bac92da59\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f7bac92da59\"  type=\"checkbox\" id=\"item-69f7bac92da59\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Here%E2%80%99s_why_you_should_advertise_on_Quora\" title=\"Here\u2019s why you should advertise on Quora\">Here\u2019s why you should advertise on Quora<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_Quora_Advertising_Facts\" title=\"Top 3 Quora Advertising Facts\">Top 3 Quora Advertising Facts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_Quora_Advertising_Types\" title=\"Top 3 Quora Advertising Types\">Top 3 Quora Advertising Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_preferred_targeting_options_on_Quora_Advertising\" title=\"Top 3 preferred targeting options on Quora Advertising\">Top 3 preferred targeting options on Quora Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_reasons_to_go_for_Quora_Advertising\" title=\"Top 3 reasons to go for Quora Advertising\">Top 3 reasons to go for Quora Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_reasons_not_to_go_for_Quora_Advertising\" title=\"Top 3 reasons not to go for Quora Advertising\">Top 3 reasons not to go for Quora Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_brand_categories_that_should_consider_Quora_Advertising\" title=\"Top 3 brand categories that should consider Quora Advertising\">Top 3 brand categories that should consider Quora Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_substitute_advertising_platforms_for_Quora\" title=\"Top 3 substitute advertising platforms for Quora\">Top 3 substitute advertising platforms for Quora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Top_3_cities_that_prefer_Quora_Advertising\" title=\"Top 3 cities that prefer Quora Advertising\">Top 3 cities that prefer Quora Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Average_CTR\" title=\"Average CTR \">Average CTR <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/media-kundli-1\/#Min_Recommended_Budget\" title=\"Min Recommended Budget\">Min Recommended Budget<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here%E2%80%99s_why_you_should_advertise_on_Quora\"><\/span>Here\u2019s why you should advertise on Quora<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Quora_Advertising_Facts\"><\/span><strong>Top 3 Quora Advertising Facts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Quora has more than 100 million monthly unique visitors.&nbsp;<\/li><li>40% of the audience is between the age group of 25-34 years and 35% is between the ages of 18-24 years.<\/li><li>The Quora audience spends an average of 15+ min daily on the site, via mobile.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Quora_Advertising_Types\"><\/span><strong>Top 3 Quora Advertising Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quora provides the following types of advertising-<\/p>\n\n\n\n<ol><li><strong>Text ad<\/strong>&#8211; These are Quora&#8217;s original ad format and&nbsp; provide a non-intrusive, native experience to the users. This type of ad primarily consists of just text (headline and body) and no images.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AjsyGSmB9fPpoCLElE2cA6MfRT209fi7dQSzav_IZ_VnhMXUIvEchGkkox6IEJJVtCLIqOlDKsfuHKdB4Q5GgXfB4xUz1Rad6rggNPyFcJAQd7GNXEdnjUNeBGsNavkRVl53I_Lj=s0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<ol start=\"2\"><li><strong>Image ad<\/strong>&#8211; Image Ads give advertisers the opportunity to visually stand out from Quora&#8217;s largely text-based platform. In addition to having text captions, advertisers will have the ability to showcase their company logo alongside an ad image.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5Nr3Itp7rZ0mrpWA8xjLNe8rvb-3jWD_eSKzyx6agdzQAi8j9MfpFvA_OEf00D_LbysC6r0Pspiwq8AOsMq8xVuddQT0tMY0K0_sGEV95xEl24_rDbIQnSfQ-7z0EWAPzp3XSy3p=s0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<ol start=\"3\"><li><strong>Promoted answers<\/strong>&#8211; Promoted Answers in Quora allows you to share detailed information about your product or service that goes beyond the characters allowed in a normal ad copy. They are a great way for businesses to join and steer the conversation surrounding your brand in an evergreen format. They establish thought leadership, boost distribution of organic content and grow top of funnel awareness.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/zAtJ8MtLoafJczGzhiLNThbNhCLgcK2S0XEY8CWTWvvVceESXAPYeOyb9HVtuh8fGmYtn918CO3klgKjj5yx718hA_J7vj8VLMf8hkmHL0yL_He2pIIiTIOC7y0TOwbTK4I46DZF=s0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_preferred_targeting_options_on_Quora_Advertising\"><\/span><strong>Top 3 preferred targeting options on Quora Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The top three targeting options on quora advertising are-<\/p>\n\n\n\n<ul><li><strong>Contextual targeting<\/strong>&#8211; In this type of targeting, ads relevant to specific topics, keywords, or questions are shown. There are three types of contextual targeting: topic targeting, keyword targeting and question targeting.<\/li><li><strong>Audience targeting<\/strong>&#8211; Shows ads to audiences that match web traffic, lookalikes, or contact lists. There are three types of Audience targeting: website traffic audience targeting, lookalike audience targeting and list match audience targeting.<\/li><li><strong>Behavioural targeting<\/strong>&#8211; Shows ads to users based on interests or retarget them based on their history. There are three types of Behavioural targeting: interest targeting, keyword history targeting and question history targeting.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_reasons_to_go_for_Quora_Advertising\"><\/span><strong>Top 3 reasons to go for Quora Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wondering why advertising on Quora would be good for your brand? Here are some reasons why you should consider it-<\/p>\n\n\n\n<ul><li><strong>Reach<\/strong>&#8211; The platform has 100+ Million monthly unique visitors, 35% of whom are between the age of 18-24 years and 40% are between&nbsp; 25-34 years. The average user spends about 40 minutes daily on the app. Hence the reach provided by the platform is considerably high.&nbsp;<\/li><li><strong>Audience Intent<\/strong>&#8211; Quora has a high intent audience. These are people who are willing or eager to learn new things, conduct in-depth research, find similar communities, evaluate products, share knowledge, stories and value being productive. Advertising to such a proactive audience could do any brand good.<\/li><li><strong>Type of Targeting<\/strong>&#8211; Quora is the place to be especially if you are looking to target niche communities. The platform has a number of direct targeting available based on people\u2019s interests and search patterns.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_reasons_not_to_go_for_Quora_Advertising\"><\/span><strong>Top 3 reasons not to go for Quora Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although Quora is a terrific platform to advertise on, as made clear by the aforementioned points, but the platform might not be for you if you are a-<\/p>\n\n\n\n<ol><li>Brands looking for mass reach.<\/li><li>Quora has unique advertising ad types and brands that don&#8217;t have adequate resources to customize the content as per their set standards might not want to advertise. Eg promoted ads<\/li><li>Generic brands which are not differentiable eg fmcg brands- shampoo, detergent, etc.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_brand_categories_that_should_consider_Quora_Advertising\"><\/span><strong>Top 3 brand categories that should consider Quora Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The top brand categories that should consider advertising on Quora are-<\/p>\n\n\n\n<ul><li>Entertainment brands<\/li><li>Education (Ed tech) brands<\/li><li>Technology related brands<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_substitute_advertising_platforms_for_Quora\"><\/span><strong>Top 3 substitute advertising platforms for Quora<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Following are the substitute advertising platforms for Quora-<\/p>\n\n\n\n<ol><li><strong>Facebook<\/strong>&#8211; Facebook also offers detailed targeting options based on user interest, search history and behaviour history which comes in handy for brands looking to go down that direction.<\/li><li><strong>Google (display ads)<\/strong>&#8211; when it comes to keyword targeting, Google is a top choice. Google display ads are most effective and offer a good CTR for brands looking to increase their overall traffic or sales.<\/li><li><strong>Google search<\/strong>&#8211; Google search is a great platform for placing text ads. These ads enjoy a high CTR.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_cities_that_prefer_Quora_Advertising\"><\/span><strong>Top 3 cities that prefer Quora Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the website data of The Media Ant by Google Analytics, the top three cities in India that prefer quora advertising are as follows:<\/p>\n\n\n\n<ul><li>Mumbai&nbsp;<\/li><li>Noida<\/li><li>Bengaluru<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CTR\"><\/span>Average CTR <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> The average Click Through Rate (CTR) in Quora is 1%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Min_Recommended_Budget\"><\/span>Min Recommended Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The minimum required budget for advertising on Quora is 50,000.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s why you should advertise on Quora Top 3 Quora Advertising Facts Quora has more than 100 million monthly unique visitors.&nbsp; 40% of the audience is between the age group&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":19222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[2512,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/11\/quoralogo.jpg?fit=1200%2C800&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19070"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=19070"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19070\/revisions"}],"predecessor-version":[{"id":23494,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/19070\/revisions\/23494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19222"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=19070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=19070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=19070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}