{"id":18958,"date":"2021-09-13T12:20:40","date_gmt":"2021-09-13T06:50:40","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18958"},"modified":"2021-09-13T12:20:41","modified_gmt":"2021-09-13T06:50:41","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-6th-september-12th-september-2021","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-6th-september-12th-september-2021\/","title":{"rendered":"Headlines: Top media ad news in India for the week (Date: 6th September &#8211; 12th September 2021)"},"content":{"rendered":"\n<p>BIGG BOSS Telugu Season 5 returns on Star Maa.Currently, over 20 brands have signed up on the show.<\/p>\n\n\n\n<p>ICC T20 World Cup: 70% TV ad inventory sold; Star charging Rs 14-15 lakh for 10 secs.According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore.<\/p>\n\n\n\n<p>Viacom18 bags media rights for FIFA World Cup 2022. The network clinched the deal for Rs 450 crore, outbidding some of its biggest competitors.<\/p>\n\n\n\n<p>India&#8217;s total SVOD subscriptions will reach 15.7 crore by 2026, according to a Digital TV Research report.&nbsp;<\/p>\n\n\n\n<p>Music, news, gaming dominate content consumption in rural India: Kantar, GroupM report.<\/p>\n\n\n\n<p>Dettol Toilet Soaps top advertising brand in week 35: BARC. Horlicks is on second spot and Airtel Black on third, as per the weekly data.<\/p>\n\n\n\n<p>Ram Ratings Week 27-Week 30: Fever FM leads in Mumbai, Delhi. Like the previous period, Radio Mirchi stayed ahead in Kolkata and Big FM in Bangalore.<\/p>\n\n\n\n<p>BARC top 5 advertisers of the week 35 (28th August &#8211; 3rd September 2021)\u00a0 are &#8211; Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Cadburys India LTD, Procter and Gamble.<\/p>\n\n\n\n<p>According to BARC weekly data, the following were the top 5 paid TV channels in week 35 (28th August &#8211; 3rd September 2021) &#8211;&nbsp;<\/p>\n\n\n\n<p>Paid\u2013 Sun TV, Star Plus, Star Maa, Sony SAB, Colours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIGG BOSS Telugu Season 5 returns on Star Maa.Currently, over 20 brands have signed up on the show. ICC T20 World Cup: 70% TV ad inventory sold; Star charging Rs&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2446,2418,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/09\/Top-media-ad-news-in-India-for-the-week-2.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18958"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18958"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18958\/revisions"}],"predecessor-version":[{"id":18960,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18958\/revisions\/18960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18959"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}