Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season.<\/p>\n\n\n\n
A survey conducted by global advertising leader, The Trade Desk (NASDAQ: TTD), and YouGov called The Festive Season Pulse 2021 found that 91 percent of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales.<\/p>\n\n\n\n
DTH sector lost 1.42 mn active subscribers in JFM quarter: TRAI<\/p>\n\n\n\n
YouTube regional language Ads Leaderboard: 4 of top 10 ads Tamil, 3 Bengali.Second regional language Ads Leaderboard has most-watched regional language ads for the period H1\u201921.<\/p>\n\n\n\n
Jio launches new prepaid plans bundled with Disney+ Hotstar subscription. The telco has launched five plans which will offer unrestricted access to the entire Disney+ Hotstar content library<\/p>\n\n\n\n
During Tokyo Olympics 2020, 31% of ads on TV featured Indian Olympians: BARC<\/p>\n\n\n\n
Marathi GEC has grown from 13% to 23% share in the state in the last 5 yrs: Nandini Singh, Channel GM & Business Head, Star Pravah.<\/p>\n\n\n\n
Ram Ratings Wk 26\u201921-Wk 29\u201921: Fever FM still on top in Mumbai, Delhi. Between 20th June and 17th July, Radio Mirchi took the lead in Kolkata and Big FM in Bangalore.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 34 (21st August – 27th August 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Godrej Consumer Products LTD, Brooke Bond Lipton India LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 34 (21st August – 27th August 2021) – <\/p>\n\n\n\n
Paid\u2013 Sun TV, Star Maa, Star Plus, Colours, Sony SAB.<\/p>\n","protected":false},"excerpt":{"rendered":"
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