{"id":18856,"date":"2021-08-30T12:30:53","date_gmt":"2021-08-30T07:00:53","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18856"},"modified":"2022-04-28T16:27:32","modified_gmt":"2022-04-28T10:57:32","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-23rd-august-29th-august","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-23rd-august-29th-august\/","title":{"rendered":"Headlines: Top media ad news in India week starting 23\/08"},"content":{"rendered":"\n<ul><li>Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season.<\/li><\/ul>\n\n\n\n<ul><li>Sun TV topples Star plus in week 33: BARC. As per the weekly data, Sun TV emerged as the top channel across genres, followed by Star Maa on the second spot and Star Plus on the third.<\/li><\/ul>\n\n\n\n<ul><li>Vodafone Idea integrates OTT platform in Vi App, plans to launch music streaming service. Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services.<\/li><\/ul>\n\n\n\n<ul><li>Dettol Toilet Soaps top advertising brand in Week 33.Hindustan Unilever continues to dominate the list of top advertisers, as per BARC weekly data.<\/li><\/ul>\n\n\n\n<ul><li>TVS Motor Co. emerges as top advertiser in auto sector on TV in Jan-June\u201921: TAM AdEx. The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period.<\/li><\/ul>\n\n\n\n<ul><li>Print saw 15900 new advertisers in July 2021: TAM AdEx. According to the report, week 1 of Jul &#8217;21 witnessed the highest growth of 57% compared to the same week of Jul\u201920.<\/li><\/ul>\n\n\n\n<ul><li>Ram Ratings Wk 25\u201921-Wk 28\u201921: Fever FM ahead in Mumbai, Delhi. Radio Mirchi took the lead in Kolkata and Big FM in Bangalore.<\/li><\/ul>\n\n\n\n<ul><li>BARC top 5 advertisers of the week 33 (14th August &#8211; 20th August 2021) are &#8211; Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Godrej Consumer Products LTD, Brooke Bond Lipton India LTD.<\/li><\/ul>\n\n\n\n<ul><li>According to BARC weekly data, the following were the top 5 paid TV channels in week 33 (14th August &#8211; 20th August 2021) &#8211;<\/li><\/ul>\n\n\n\n<p>         Paid\u2013 Sun TV, Star Maa, Star Plus, Colours, STAR Utsav.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2445,2418],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/08\/Top-media-ad-news-in-India-for-the-week-1-2.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18856"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18856"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18856\/revisions"}],"predecessor-version":[{"id":20250,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18856\/revisions\/20250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18858"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}