{"id":18852,"date":"2021-08-25T17:30:43","date_gmt":"2021-08-25T12:00:43","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18852"},"modified":"2022-08-16T16:41:34","modified_gmt":"2022-08-16T11:11:34","slug":"royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/","title":{"rendered":"How Royaloak Furniture Used Digital Medium To Generate Brand Awareness and Increase Website Traffic"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e48f2bd036b\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e48f2bd036b\"  type=\"checkbox\" id=\"item-69e48f2bd036b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#The_Product\" title=\"The Product\">The Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#The_Objective\" title=\"The Objective\">The Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Solution\" title=\"Solution&nbsp;\">Solution&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Campaign_execution_creatives\" title=\"Campaign execution (creatives)&nbsp;\">Campaign execution (creatives)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/royaloak-furniture-used-digital-medium-to-generate-brand-awareness-and-increase-website-traffic\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Product\"><\/span><strong>The Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Founded in 2002, Royaloak Furniture is one of the leading organized furniture distributors &amp; retailers in India with a vision for modernization and high quality standards in their products.&nbsp;<\/p>\n\n\n\n<p>With an international standard of quality &amp; excellence, the brand brings the biggest collection of furniture in the country &#8211; sofas, living room furniture, Office Furniture, Bedroom Furniture, Utility Furniture, and Outdoor Furniture- all in unbeatable quality and ultimate comfort.&nbsp;<\/p>\n\n\n\n<p>Their products are&nbsp; imported from all around the globe but mainly from Malaysia, Indonesia, China, Vietnam, Srilanka, Taiwan, Thailand, and Turkey, hence, giving the customers authentic, beautiful designs at an incredible price range.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Objective\"><\/span><strong>The Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The objective of the campaign was to increase the overall brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was run on the app Spotify and the target audience was young, working professionals who actively use e-commerce sites. Hence, the most fitting target audience was people in the age group of 25- 40 years.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The brand awareness campaign was run in the Indian cities of Hyderabad, Chennai and Bangalore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The challenge was to filter out the following people-<\/p>\n\n\n\n<p>Who would be open to buying home decor products online above a specific price range and are active users of online e-commerce sites.<\/p>\n\n\n\n<p>Widen the consumer base of the brand with a strong focus on \u2018direct-to-consumer\u2019 channels through their own website, i.e, increasing their brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While selecting the advertising platforms and keeping the objectives in mind, the following were some of the factors that were considered:&nbsp;<\/p>\n\n\n\n<p>The brand Royaloak has an active online presence and a well designed website facilitating online purchase, showing that consumers can easily buy their furniture from their online store. <\/p>\n\n\n\n<p>Their products are also available on other e-commerce sites. Hence, the objective was to target users who are already present on the digital mediums and are active users of such sites. This group generally prefers promising new brands providing modern looking products and also have a higher spending bandwidth<\/p>\n\n\n\n<p>The app Spotify was considered for the campaign because the majority of people between the age group of 25-40 in the above mentioned geography (Hyderabad, Chennai and Bangalore) have a higher tendency of actively using music apps and also a high chance of being working professionals with disposable income.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong>Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keeping the approach and objectives in mind, and based on the past campaign execution experience,&nbsp; the digital platform suggested was :<\/p>\n\n\n\n<p>Affle- Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant mobile advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.<\/p>\n\n\n\n<p>Reason for using Affle-&nbsp;<\/p>\n\n\n\n<ul><li>High engagement video, rich media and native ad experiences layered over data-driven targeting &amp; retargeting algorithms.<\/li><li>Measurable mobile advertising.<\/li><li>New consumer conversions (acquisitions, engagements, transactions)&nbsp;<\/li><li>Retargeting existing consumers to complete transactions for e-commerce companies<\/li><li>An online to offline (O2O) platform that converts online consumer engagement into in-store walk-ins.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_execution_creatives\"><\/span><strong>Campaign execution (creatives)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The brand came up with interesting and compelling audio banner ad, which is as follows-<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/DTTRsDjB6nT2z3MgsWK_L6GGERoYLcDovITTSs6wIvVk3AIaqt7aFhy85bOD4uL51rIdWNOxo_zIJ-RmmVDXlgIxgqFsVgpKLbhA-pVzqfpvxbTFTgdRF4UsdNEzin7bkTte7ZU=s0\" style=\"width: 500px;\" alt=\"\" title=\"\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign resulted in-<\/p>\n\n\n\n<ul><li>A 23% increase in overall reach.<\/li><\/ul>\n\n\n\n<ul><li>A 10% decrease in cost per reach.<\/li><\/ul>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Product Founded in 2002, Royaloak Furniture is one of the leading organized furniture distributors &amp; retailers in India with a vision for modernization and high quality standards in their&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2201,2498,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/08\/ROYAL-OAK-FURNITURE.jpeg?fit=2366%2C2366&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18852"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18852"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18852\/revisions"}],"predecessor-version":[{"id":21842,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18852\/revisions\/21842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18853"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}