{"id":18825,"date":"2021-08-23T12:36:18","date_gmt":"2021-08-23T07:06:18","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18825"},"modified":"2021-08-23T12:36:18","modified_gmt":"2021-08-23T07:06:18","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-16th-august-22nd-august","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-16th-august-22nd-august\/","title":{"rendered":"Headlines: Top media ad news in India for the week Date: 16th August &#8211; 22nd August"},"content":{"rendered":"\n<ul><li>Star Plus maintains lead position in HSM and across genres: BARC week 32. As per the weekly data, Sun TV bagged the first spot in the South market.<\/li><\/ul>\n\n\n\n<ul><li>Ram Ratings Week 24\u201921-Wk 27\u201921: Fever FM leads in Mumbai, Delhi. Between 6th June and 3rd July, Radio Mirchi and Big FM dominated charts in Kolkata and Bangalore.<\/li><\/ul>\n\n\n\n<ul><li>Amazon Prime Video to stream WNBA games. Prime members will get exclusive access to six games from the second half of the 2021 WNBA session.<\/li><\/ul>\n\n\n\n<ul><li>According to the FICCI- EY report, while mobile continues to be the primary screen of digital content consumption, connected TV (CTV) is emerging as a fast-growing alternative to the small screen.<\/li><\/ul>\n\n\n\n<ul><li>ICC T20 WC: Disney+ Hotstar ropes in four sponsors, targets platform reach of 200-230 million. Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors.<\/li><\/ul>\n\n\n\n<ul><li>FMCG ad volume rebounds with 53% YoY growth in H1 2021 on TV: Tam Adex. The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV.<\/li><\/ul>\n\n\n\n<ul><li>TV ad volume grew 14% in July &#8217;21 compared to July &#8217;20: TAM AdEx. According to the report, the corporate\/brand image category saw the highest surge in ad volumes with 3.5x growth.<\/li><\/ul>\n\n\n\n<ul><li>BARC top 5 advertisers of the week 32 (7th August &#8211; 13th August 2021) are &#8211; Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadbury India LTD, Reliance Retail LTD, Brooke Bond Lipton India LTD,<\/li><\/ul>\n\n\n\n<ul><li>According to BARC weekly data, the following were the top 5 paid TV channels in week 32 (7th August &#8211; 13th August 2021) &#8211;<\/li><\/ul>\n\n\n\n<p>          Paid\u2013 Star Plus, Sun TV, Star Maa, Colours, STAR Utsav.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Star Plus maintains lead position in HSM and across genres: BARC week 32. As per the weekly data, Sun TV bagged the first spot in the South market. Ram Ratings&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2319,2418],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/08\/Top-media-ad-news-in-India-for-the-week-1.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18825"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18825"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18825\/revisions"}],"predecessor-version":[{"id":18827,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18825\/revisions\/18827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18826"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}