Tokyo Olympics clocked 69 mn viewers in opening week on TV: BARC. The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV.<\/p>\n\n\n\n
Dettol emerges as the biggest brand in week 31: BARC. Marico, Ponds India and Lakme Lever entered the top ten list this week.<\/p>\n\n\n\n
Star Plus continues to lead across genres and HSM: BARC week 31.As per the weekly data, Sun TV bagged the first spot in the South market followed by Star Maa on the second spot.<\/p>\n\n\n\n
Ram Ratings Wk 23\u201921-Wk 26\u201921: Fever FM tops in Mumbai, Delhi.Radio Mirchi took the lead in Kolkata and Big FM in Bangalore.<\/p>\n\n\n\n
ICC T20 WC: Disney+ Hotstar ropes in four sponsors, targets platform reach of 200-230 mn. Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors.<\/p>\n\n\n\n
FMCG ad vol rebounds with 53% YoY growth in H1 2021 on TV: Tam Adex. The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV<\/p>\n\n\n\n
TV ad volume grew 14% in Jul ’21 compared to Jul’20: TAM AdEx. According to the report, the corporate\/brand image category saw the highest surge in ad volumes with 3.5x growth.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 31 (31st July – 6th August 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Cadbury\u2019s India LTD, Godrej Consumer Products LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 31 (31st July – 6th August 2021) – <\/p>\n\n\n\n
Paid\u2013 Star Plus, Star Maa, Sun TV, Colours, STAR Utsav.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tokyo Olympics clocked 69 mn viewers in opening week on TV: BARC. The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV. Dettol emerges as…<\/p>\n","protected":false},"author":34416,"featured_media":18821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2283],"tags":[2354,879,2445,2418],"class_list":["post-18820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-media-headlines","tag-media-ad-news-of-the-week","tag-media-news","tag-top-marketing-news-in-india","tag-weekly-marketing-news"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/08\/banner.png?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18820"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18820\/revisions"}],"predecessor-version":[{"id":18822,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18820\/revisions\/18822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18821"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}