Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the South market.<\/p>\n\n\n\n
Ram Ratings Wk 23\u201921-Wk 26\u201921: Fever FM leads in Mumbai, Delhi. Mirchi and Big FM topped in Kolkata and Bangalore in the period between 30th May and 26th June<\/p>\n\n\n\n
Times Internet-owned video streaming platform MX Player is launching a subscription service called MX Gold. With the launch of MX Gold, Times Internet will have a presence in AVOD as well as SVOD segments.<\/p>\n\n\n\n
Disney+ Hotstar, Prime Video & Netflix to claim 80% of Indian SVOD market by end-2021: MPA.According to MPA’s ‘The Future of India\u2019s Online Video Market’ report, D2C SVOD subs will grow to 193 million by 2026.<\/p>\n\n\n\n
Delhi Skill & Entrepreneurship Univer-GV emerges as biggest advertising brand: BARC.Hindustan Unilever continues to lead the advertiser\u2019s list in Week 29.<\/p>\n\n\n\n
Regional OTTs on the rise as native audiences demand local language content. According to a FICCI-PwC report, the share of regional language consumption on OTT platforms will cross 50% of total time spent by 2025, easing past Hindi at 45%.<\/p>\n\n\n\n
Q2 brings hope for Print; July sees significant growth in ad space. At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 30 (24th July – 30th July 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Godrej Consumer Products LTD, ITC LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 30 (24th July – 30th July 2021) – <\/p>\n\n\n\n
Paid\u2013 Star Plus, Sun TV, Star Maa, Sony SAB, STAR Utsav.<\/p>\n","protected":false},"excerpt":{"rendered":"
Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the South market. Ram Ratings Wk…<\/p>\n","protected":false},"author":34416,"featured_media":18816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2319,2445,2770,2418,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/08\/yy.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18812"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18812"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18812\/revisions"}],"predecessor-version":[{"id":18817,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18812\/revisions\/18817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18816"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}