TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019.<\/p>\n\n\n\n
TV18 Broadcast clocks 49% YoY rise in consolidated operating revenue in Q1FY22. The network posted the highest-ever operating margin in Q1 despite the second wave at 16.2%.<\/p>\n\n\n\n
TV ad volume rebounds in Jan-June ’21 with a 43% surge YoY: TAM AdEx. According to the report, over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun’21 compared to Jan- Jun ’20.<\/p>\n\n\n\n
25% of digital media spend accounted for search advertising: InMobi Report. The report also noted a 24x increase in branded searches in OTT & music.<\/p>\n\n\n\n
Coca-Cola India enters top ten advertisers list: BARC week 28.The top ten brands’ list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV.<\/p>\n\n\n\n
SonyLIV ropes in 50+ advertisers for India\u2019s tour of Sri Lanka.The network has onboarded brands like Apple, HUL, Amazon, Tata Motors among others.<\/p>\n\n\n\n
RAM Ratings Wk 21\u201921-Wk 24\u201921: Fever FM tops again in Mumbai, Delhi. Mirchi and Big FM became the biggest gainers in Kolkata and Bangalore respectively.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 28 (10th July – 16th July 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Amazon online India PVT LTD, Godrej Consumer Products LTD Cadburys India LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 28 (10th July – 16th July 2021) – <\/p>\n\n\n\n
Paid\u2013 Star Plus, Sun TV, Star Maa, Sony SAB, Colours.<\/p>\n","protected":false},"excerpt":{"rendered":"
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6% over June 2019 and H1…<\/p>\n","protected":false},"author":34416,"featured_media":18713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450,2283],"tags":[2354,879,2418,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/07\/Top-media-ad-news-in-India-for-the-week-4.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18709"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18709"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18709\/revisions"}],"predecessor-version":[{"id":18714,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18709\/revisions\/18714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18713"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}