Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May ’21 as compared to April ’21.<\/p>\n\n\n\n
Week 24: Google Search, Firstinclass.in debut on BARC list of advertisers. HUL continues to be the biggest advertiser.<\/p>\n\n\n\n
Star Plus topples Sun TV in Week 24: BARC.Star Plus emerged as the most-watched pay channel across genres.<\/p>\n\n\n\n
RAM Ratings Wk 17\u201921-Wk 20\u201921: Fever FM stays on top in Mumbai, Delhi. BIG FM took the top spot in Bangalore while Mirchi led in Kolkata.<\/p>\n\n\n\n
Facebook to expand Shops feature to WhatsApp, FB Marketplace.The social media giant is also introducing new tools for brands to include AR product catalogues in ads.<\/p>\n\n\n\n
194% YoY growth seen in mobile video ads: InMobi report. The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021.<\/p>\n\n\n\n
25 mn viewers tuned into Euro 2020 for the first 20 matches: BARC. The total viewing minutes increased by 173% over 2016.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 24 (12th June – 18th June 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Procter and Gamble, ITC LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 24 (12th June – 18th June 2021) – <\/p>\n\n\n\n
Paid\u2013 Star Plus, Sun TV, Star Maa, Sony SAB, Star Utsav.<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May ’21 as compared to…<\/p>\n","protected":false},"author":34416,"featured_media":18590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,2418,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/06\/Top-media-ad-news-in-India-for-the-week.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18583"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18583"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18583\/revisions"}],"predecessor-version":[{"id":18591,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18583\/revisions\/18591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18590"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}