Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May ’21 as compared to April ’21.<\/p>\n\n\n\n
Week 24: Google Search, Firstinclass.in debut on BARC list of advertisers. HUL continues to be the biggest advertiser.<\/p>\n\n\n\n
Star Plus topples Sun TV in Week 24: BARC.Star Plus emerged as the most-watched pay channel across genres.<\/p>\n\n\n\n
RAM Ratings Wk 17\u201921-Wk 20\u201921: Fever FM stays on top in Mumbai, Delhi. BIG FM took the top spot in Bangalore while Mirchi led in Kolkata.<\/p>\n\n\n\n
Facebook to expand Shops feature to WhatsApp, FB Marketplace.The social media giant is also introducing new tools for brands to include AR product catalogues in ads.<\/p>\n\n\n\n
194% YoY growth seen in mobile video ads: InMobi report. The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021.<\/p>\n\n\n\n
25 mn viewers tuned into Euro 2020 for the first 20 matches: BARC. The total viewing minutes increased by 173% over 2016.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 24 (12th June – 18th June 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Procter and Gamble, ITC LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 paid TV channels in week 24 (12th June – 18th June 2021) – <\/p>\n\n\n\n
Paid\u2013 Star Plus, Sun TV, Star Maa, Sony SAB, Star Utsav.<\/p>\n","protected":false},"excerpt":{"rendered":"
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