{"id":1855,"date":"2017-03-31T17:54:38","date_gmt":"2017-03-31T12:24:38","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1855"},"modified":"2019-08-09T11:59:59","modified_gmt":"2019-08-09T06:29:59","slug":"bmw-moved-promotions-test-drives-closures","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/bmw-moved-promotions-test-drives-closures\/","title":{"rendered":"How BMW moved from promotions to test drives & closures?"},"content":{"rendered":"

BMW India was faced with a tough situation on hand. With high tag price, the number of potential buyers was few and scattered. All tried and tested methods of advertising faced the issue of huge wastage.<\/p>\n

Business Understanding<\/strong><\/p>\n

If consumers take a test drive, they are 50% more likely to buy the car than without a test drive<\/p>\n

Problem<\/strong><\/p>\n

How to reach out to right people and offer a test drive<\/p>\n

Good to have<\/strong><\/p>\n

Reaching out in right context<\/p>\n

Solution<\/strong><\/p>\n

Offer free pick up and drop services to all the golfers during a tournament.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Execution<\/strong><\/p>\n

Email details of all registered golfers were shared by the event organizers. Local BMW dealership offered all registered participants free pick up and drop service for the event day. At the time of pick up, they were offered self drive. They were asked if they would be interested in knowing more about the car later.\u00a0All participants said “Yes” were sent a detailed brochure over email and request to visit the showroom.<\/p>\n

Result<\/strong><\/p>\n

It was the most successful sales promotion for the brand for the year.<\/p>\n

Interested in knowing more such interesting cases. Share your marketing problem at Help@TheMediaAnt.com<\/strong><\/p>\n

P.S: Data might have been morphed\u00a0to maintain event confidentiality<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW India was faced with a tough situation on hand. With high tag price, the number of potential buyers was few and scattered. All tried and tested methods of advertising…<\/p>\n","protected":false},"author":14,"featured_media":1858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2065],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-car-1.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1855"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1855"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1855\/revisions"}],"predecessor-version":[{"id":1861,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1855\/revisions\/1861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}