Star Plus trumps FTA channels to emerge as ‘most-watched’ in the overall market. Before this, Zee TV dominated the overall market with 675 million impressions in BARC’s week 48 of 2017 (November 25-December 1)<\/p>\n\n\n\n
HUL races past Reckitt to emerge as biggest advertiser of Week 22: BARC.The top ten list saw a new entrant this week \u2014 Google; Dettol products led on the brands’ side.<\/p>\n\n\n\n
Star Plus replaces Star Utsav to lead in Hindi GEC overall market: BARC week 22.<\/p>\n\n\n\n
ALTBalaji ties up with Amazon Pay and MobiKwik.<\/p>\n\n\n\n
LinkedIn rolls out new features for marketers.The new additions have been introduced to help marketers reach the right audience, amplify brand presence and drive business.<\/p>\n\n\n\n
OTT ad growth hits speed bump in AMJ quarter due to second covid wave. The festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter<\/p>\n\n\n\n
RAM Ratings Wk 15\u201921-Wk 18\u201921: Fever FM tops in Mumbai, Delhi. Big FM and Mirchi led in Bangalore and Kolkata.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 22 (29th May – 4th June 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Colgate Palmolive India LTD, Procter and Gamble.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 free and paid TV channels in week 22 (29th May – 4th June 2021) – <\/p>\n\n\n\n
Paid\u2013 Sun TV, Star Plus, Sony SAB, Star Maa, Zee Telugu<\/p>\n\n\n\n
Free\u2013 Star Utsav, Colors Rishtey, Zee Anmol, Sony Pal, Dhinchaak.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Star Plus trumps FTA channels to emerge as ‘most-watched’ in the overall market. Before this, Zee TV dominated the overall market with 675 million impressions in BARC’s week 48 of…<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,2445,2419],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18549"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18549"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18549\/revisions"}],"predecessor-version":[{"id":21462,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18549\/revisions\/21462"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}