{"id":18543,"date":"2021-06-07T12:35:32","date_gmt":"2021-06-07T07:05:32","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18543"},"modified":"2021-06-07T12:35:33","modified_gmt":"2021-06-07T07:05:33","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-31st-may-6th-june-2021","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-31st-may-6th-june-2021\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (Date :  31st May &#8211; 6th June 2021)"},"content":{"rendered":"\n<p>Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices starting late 2021.<\/p>\n\n\n\n<p>Star Sports ropes in 12 sponsors for ICC World Test Championship Final 2021. WTC final between India and New Zealand will be played from June 18-22<\/p>\n\n\n\n<p>Reckitt India dominates brands list in Week 21: BARC. Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju\u2019s Learning App are two non- Reckitt brands featured in the list.<\/p>\n\n\n\n<p>Household products category grew across media except for radio in Jan-Mar\u201921: TAM AdEx. As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year.<\/p>\n\n\n\n<p>Jagran Prakashan EBITDA up 66.6% YoY even as print ad rev dips 10.7% in Q4FY21.Cost control measures and softened newsprint prices helped EBITDA despite weak revenues.<\/p>\n\n\n\n<p>RAM Ratings Wk 13\u201921-Wk 16\u201921: Fever FM dominates Mumbai, Delhi charts. Big FM and Mirchi led in Bangalore and Kolkata respectively in this four-week period.<\/p>\n\n\n\n<p>BARC top 5 advertisers of the week 20 (15th May &#8211; 21st May 2021) are &#8211; Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, Brooke Bond Lipton India Ltd, Colgate Palmolive India LTD, Procter and Gamble.<\/p>\n\n\n\n<p>According to BARC weekly data, the following were the top 5 free and paid TV channels in week 20 (15th May &#8211; 21st May 2021) &#8211;&nbsp;<\/p>\n\n\n\n<p>Paid\u2013 Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay<\/p>\n\n\n\n<p>Free\u2013 Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices starting late 2021. Star Sports&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2319,2445],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18543"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18543"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18543\/revisions"}],"predecessor-version":[{"id":18544,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18543\/revisions\/18544"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}