Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC. Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs.<\/p>\n\n\n\n
Amazon Online India & SmithKline enter top ten advertisers list: BARC week 20. As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week.<\/p>\n\n\n\n
Star Plus maintains top spot in urban market: BARC week 20. As per the weekly data, Star Plus\u2019 Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows’ list.<\/p>\n\n\n\n
IBF announces formation of Digital Media Content Regulatory Council. Justice (Retd.) Vikramjit Sen has been named as the Chairman, along with six other industry members for the newly formed DMCRC.<\/p>\n\n\n\n
OTT industry split as IBF, IAMAI look to form separate self-regulatory bodies. The schism has left broadcaster-owned OTT platforms on the IBF side and standalone streaming platforms on the IAMAI side.<\/p>\n\n\n\n
Eros Now had 19 million premium paid subscribers in March 2021. The streaming platform has 39.9 million total paid subscribers and 224 registered users worldwide.<\/p>\n\n\n\n
RAM Ratings Wk 13\u201921-Wk 16\u201921: Fever FM dominates Mumbai, Delhi charts. Big FM and Mirchi led in Bangalore and Kolkata respectively in this four-week period.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 20 (15th May – 21st May 2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, Brooke Bond Lipton India Ltd, Colgate Palmolive India LTD, Procter and Gamble.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 free and paid TV channels in week 20 (15th May – 21st May 2021) – <\/p>\n\n\n\n
Paid\u2013 Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay.<\/p>\n\n\n\n
Free\u2013 Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC. Data says that TV witnessed a 73% increase in mythological content along with comedy, which was…<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2445],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18528"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18528"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18528\/revisions"}],"predecessor-version":[{"id":18529,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18528\/revisions\/18529"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}