Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app.<\/p>\n\n\n\n
TV ad vol at an all-time high, up 39% YoY in Jan-April 2021 period: BARC.Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data.<\/p>\n\n\n\n
Oracle launches first ad measurement technology for 3D in-game environments. Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity.<\/p>\n\n\n\n
Star Plus maintains lead in Urban Hindi GEC market: BARC Week 18. Star Utsav continued to lead both rural and overall (Urban+Rural market) this week.<\/p>\n\n\n\n
Taboola joins hands with Oracle Moat to introduce video measurement service. The partnership will aid advertisers in getting complete insights into campaign performance.<\/p>\n\n\n\n
RAM Ratings Wk 11-14 \u201921: Radio listening at out of home up in Bangalore, Mumbai.The four-week time period for the survey is between 7th March 2021 and 3rd April 2021.<\/p>\n\n\n\n
BARC top 5 advertisers of the week 18 (1st May – 7th May 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Pepsi Co, CadBurys India LTD.<\/p>\n\n\n\n
According to BARC weekly data, the following were the top 5 free and paid TV channels in week 18 (1st May – 7th May 2021) – <\/p>\n\n\n\n
Paid\u2013 Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay<\/p>\n\n\n\n
Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.<\/p>\n","protected":false},"excerpt":{"rendered":"
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