{"id":18472,"date":"2021-05-03T12:41:21","date_gmt":"2021-05-03T07:11:21","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18472"},"modified":"2021-05-03T12:41:22","modified_gmt":"2021-05-03T07:11:22","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-26th-april-2nd-may","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-26th-april-2nd-may\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (Date :  26th April &#8211; 2nd May)"},"content":{"rendered":"\n<p>Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI.<\/p>\n\n\n\n<p>Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered sponsorship spends, celebrity endorsement and media spends on sports properties.<\/p>\n\n\n\n<p>Disney+ Hotstar lines up 11 new snackable shows.<\/p>\n\n\n\n<p>InMobi launches in-game advertising on InMobi Exchange. This in-game inventory will enable brands to reach premium mobile users, with ads that blend into the game environment.<\/p>\n\n\n\n<p>ZEE Digital launches Progressive Web Apps for 13 of its news brands. With the launch, Zee Digital joins the league of global tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn<\/p>\n\n\n\n<p>RAM Ratings Week 9&#8217;21- Week 12\u201921: Fever FM maintains top spot in Mumbai, Delhi. BIG FM took the lead in Bangalore and Radio Mirchi sustained the top spot in Kolkata.<\/p>\n\n\n\n<p>BARC top 5 advertisers of the week 16 (17th April &#8211; 23rd April\u00a0 2021) are &#8211; Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, ITC LTD, PEPSI CO, CadBurys India LTD.<\/p>\n\n\n\n<p>According to BARC weekly data, the following were the top 5 free and paid TV channels in week 16&nbsp; (17th April &#8211; 23rd April 2021) &#8211;&nbsp;<\/p>\n\n\n\n<p>Paid\u2013Star Sports 1 Hindi, Star Maa, Sun TV, Star Plus, Sony SAB.<\/p>\n\n\n\n<p>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI. Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered sponsorship spends, celebrity endorsement and&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2446,2419],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18472"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18472"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18472\/revisions"}],"predecessor-version":[{"id":18473,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18472\/revisions\/18473"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}