{"id":18460,"date":"2021-04-19T12:27:29","date_gmt":"2021-04-19T06:57:29","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18460"},"modified":"2021-04-19T12:27:29","modified_gmt":"2021-04-19T06:57:29","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-12th-april-18th-april-2021","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-12th-april-18th-april-2021\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week      (Date :  12th April- 18th April 2021)"},"content":{"rendered":"\n<ul><li>Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC\u2019s TV universe estimate for 2020 the number of TV viewing individuals was 892 million.<\/li><\/ul>\n\n\n\n<ul><li>PKL 2021: Star India retains Pro Kabaddi league rights for next 5 years, no bidding from any other party<\/li><\/ul>\n\n\n\n<ul><li>According to the report titled India Pay-TV Distribution 2021, India Pay-TV industry revenues is expected to grow at 7% CAGR over 2020-25.<\/li><\/ul>\n\n\n\n<ul><li>E-com gaming emerged as the biggest advertiser in the first 5 IPL 14 matches: TAM AdEx. As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season.<\/li><\/ul>\n\n\n\n<ul><li>RAM Ratings Week 7\u201921- 10\u201921: Fever FM maintains lead in Mumbai &amp; Delhi. Big FM reigned in Bangalore and Radio Mirchi dominated airwaves in Kolkata.<\/li><\/ul>\n\n\n\n<ul><li>BARC top 5 advertisers of the week 14 (3rd April &#8211; 9th April&nbsp; 2021) are &#8211; Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, CadBurys India LTD, Brooke Bond Lipton India Ltd, and Lakme Lever Ltd.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>According to BARC weekly data, the following were the top 5 free and paid TV channels in week 14&nbsp; (3rd April &#8211; 9th April 2021) &#8211;&nbsp;<\/li><\/ul>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Paid\u2013Star Plus, Sun TV, Star Maa, Star Vijay, Sony SAB&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC\u2019s TV universe estimate for 2020 the number of TV viewing individuals was 892 million&#8230;.<\/p>\n","protected":false},"author":34416,"featured_media":18461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,2109],"tags":[2354,2319,2446],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/Top-media-ad-news-in-India-for-the-week-4.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18460"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18460"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18460\/revisions"}],"predecessor-version":[{"id":18462,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18460\/revisions\/18462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}