{"id":18456,"date":"2021-04-12T13:19:40","date_gmt":"2021-04-12T07:49:40","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18456"},"modified":"2021-04-12T13:19:41","modified_gmt":"2021-04-12T07:49:41","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-5th-april-11th-april","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-5th-april-11th-april\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (Date:  5th April- 11th April)"},"content":{"rendered":"\n<ul><li>GroupM in association with Exchange4Media has released a report \u201cVoicebox: Give your brand a voice\u201d. Some of the highlights of the report include:<ul><li>There are 574 Mn active Internet users in India, 99% of which access the Internet through phones.<\/li><li>There are about 500 Mn smartphones and 400 Mn feature phones in use in India.<\/li><li>Voice search in 2020 has increased by 270% led by Hindi voice searches that witnessed a 400% growth.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li>According to TAM\u2019s latest report on Education sector advertising in India (Jan\u201921-Mar\u201921):<ul><li>The education sector witnessed significant growth in advertising volume on the TV (+23%)and digital (+91%) while print (-10%) and radio (-38%) witnessed de-growth as compared to the same period last year.<\/li><li>The top 10 advertisers accounted for a 75% share of ad volumes.<\/li><li>Think &amp; Learn was the top advertiser.<\/li><li>The top two TV channel genres accounting for more than 60% ad vol were News and Infotainment.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li>BARC India is planning to resume viewership data for the news genre which has been put on hold since Oct 2020 following an alleged TRP scam. (Source: Best Media Info)<\/li><\/ul>\n\n\n\n<ul><li>IPL 2021 Sponsorship &amp; Broadcasting News<ul><li>Star Sports has roped in 18 sponsors for Vivo IPL 2021.\u00a0<\/li><li>YuppTV has acquired broadcasting rights for Vivo IPL 2021.<\/li><li>MX Takatak is the official short-form video partner for seven IPL teams.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li>RAM Ratings Week 6\u201921-Week 9\u201921: Fever FM maintains top spot in Mumbai, Delhi. Big FM led in Bangalore while Radio Mirchi topped in Kolkata.<\/li><\/ul>\n\n\n\n<ul><li>BARC top 5 advertisers of the week 13 (27th March &#8211; 2nd April\u00a0 2021) are &#8211; Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, Brooke Bond Lipton India Ltd, ITC Ltd, and Lakme Lever Ltd.\u00a0<\/li><\/ul>\n\n\n\n<ul><li>According to BARC weekly data, the following were the top 5 free and paid TV channels in week 13 (27th March &#8211; 2nd April 2021) &#8211;\u00a0<ul><li>Paid\u2013Star Plus, Star Maa, Sun TV, Star Vijay, Sony SAB\u00a0<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GroupM in association with Exchange4Media has released a report \u201cVoicebox: Give your brand a voice\u201d. Some of the highlights of the report include: There are 574 Mn active Internet users&#8230;<\/p>\n","protected":false},"author":34,"featured_media":18457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,2319,2418,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/Weekly-News.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18456"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18456"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18456\/revisions"}],"predecessor-version":[{"id":18458,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18456\/revisions\/18458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18457"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}