{"id":18444,"date":"2021-04-07T13:37:26","date_gmt":"2021-04-07T08:07:26","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18444"},"modified":"2022-04-22T11:24:53","modified_gmt":"2022-04-22T05:54:53","slug":"top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/","title":{"rendered":"Top 10 Insights for Indian Advertisers 2020 by Google"},"content":{"rendered":"\n<p>The year 2020 was a watershed moment for India\u2019s digital adoption. The latest issue of Google\u2019s annual report- The Year in Search highlights the three 3Vs that contributed the most to it: Voice, Video and Vernacular. But what are the takeaways from the report that would help advertisers<\/p>\n\n\n\n<ul><li>Understand the emerging advertising platforms<\/li><li>Understand the products\/industry that are in high demand<\/li><\/ul>\n\n\n\n<p>We have covered the above in our latest issue of Top 10 for the month.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f5fa60d2dd0\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f5fa60d2dd0\"  type=\"checkbox\" id=\"item-69f5fa60d2dd0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Voice\" title=\"Voice\">Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Video\" title=\"Video\">Video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Vernacular\" title=\"Vernacular\">Vernacular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Cricket\" title=\"Cricket\">Cricket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Local_News\" title=\"Local News\">Local News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#OTT\" title=\"OTT\">OTT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Home_Delivery\" title=\"Home Delivery\">Home Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Online_Game\" title=\"Online Game\">Online Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#Online_Courses\" title=\"Online Courses\">Online Courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/top-10-insights-for-indian-advertisers-from-the-year-in-search-report-2020-by-google\/#D2C_Business_Models\" title=\"D2C Business Models\">D2C Business Models<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voice\"><\/span><strong>Voice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>About 60% of Internet users in India interact with their smartphones\u2019 voice assistants<\/strong>, preferably in their local languages. According to a recent report by Group M, Exchange4Media and InMobi, voice is 3X faster than typing hence, preferred by new Internet users who are more comfortable in their local language. With the rise of voice, there has also been a rise in preference for audio over written words and images.<\/p>\n\n\n\n<p>As a result, following are some top emerging ad platforms:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/google-search-website-advertising\">Google Search Ads in native language<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital?templateId=590c4f1a8ead0ea97af7c703\">Digital Audio Ads<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/nontraditional\/mobile-sms-advertising\/targeted-caller-ads\">Caller Ads<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video\"><\/span><strong>Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>According to the Year in Search report, 4 out of 5 people come to YouTube to learn something new and 90% of the viewers prefer watching content in regional languages.<\/strong> This can be a very good opportunity for niche and local brands to reach out to their audience through creating relevant YouTube videos or targeting relevant topics and languages through YouTube Ads.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/youtube-website-advertising\">YouTube Advertising<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vernacular\"><\/span><strong>Vernacular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>More than 90% YouTube viewers want to watch content in their native language. There has been a 25%, 30% and 20% jump in searches in Hindi, Telugu and Tamil languages respectively.<\/strong> One good example of the same was present in the report. Here\u2019s the case study of how Bolero used vernacular language to reach the rural areas of the country.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"477\" height=\"394\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-16.png?resize=477%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-18445\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-16.png?w=477&amp;ssl=1 477w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-16.png?resize=300%2C248&amp;ssl=1 300w\" sizes=\"(max-width: 477px) 100vw, 477px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Following are the top vernacular online advertising options:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital?languages=Hindi\">Digital Advertising in Hindi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital?languages=Marathi\">Digital Advertising in Marathi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital?languages=Malayalam\">Digital Advertising in Malayalam<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital?languages=Tamil\">Digital Advertising in Tamil<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital?languages=Telugu\">Digital Advertising in Telugu<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital?languages=Kannada\">Digital Advertising in Kannada<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cricket\"><\/span><strong>Cricket<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cricket has a special place in every Indian\u2019s heart but in 2020, the craze for cricket reached another level. The reason was- IPL 2020 was the only scheduled Cricket event that took place despite the pandemic. According to Google Year in Search 2020 report, <strong>there was a 100% YoY increase in searches for Indian Premier League <\/strong>and this trend has continued this year too. And it\u2019s not only limited to audience only. Last year IPL saw the highest number of advertisers and this year too, majority of ad inventory is already booked ahead of IPL 2021 scheduled to commence on 9<sup>th<\/sup> April 2021.<\/p>\n\n\n\n<p>Here are the links to IPL 2021 advertising (Digital and Television)<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-2021-on-hotstar-app-advertising\">IPL 2021 advertising on Hotstar<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television\/ipl-2021-star-television-network-tv-advertising\">IPL 2021 advertising on Television<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_News\"><\/span><strong>Local News<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>There was an YoY increase of 80% in Google searches about \u201cLocal News\u201d. <\/strong>As the pandemic called for a local level restrictions and controls, people became more interested in local news and with the fear of newspapers carrying virus, a number of people shifted to digital news format. Here are some of the popular local news apps to advertise on:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\">Advertising on Daily Hunt App<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/lokal-app-advertising\">Advertising on Lokal App<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OTT\"><\/span><strong>OTT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Last year, Google searches for OTT services like Zee5 saw a 33% YoY growth. Not only this, searches for OTT platform subscription grew by more than 200%. <\/strong>With lack of fresh content on linear television, video on demand came into trend and looking at the growing reach, it seems it\u2019s going to continue for long term.<\/p>\n\n\n\n<p>Would like to advertise on OTT platforms?<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\">Advertising on Disney+Hotstar<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/voot-app-advertising\">Advertising on Voot<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/sony-liv-app-advertising\">Advertising on Sony Liv<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/zee5-app-advertising\">Advertising on Zee5<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/mx-player-advertising\">Advertising on MX Player<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/sun-nxt-app-advertising\">Advertising on Sun NXT<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Home_Delivery\"><\/span><strong>Home Delivery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>There has been a 100% YoY growth in searches for \u201conline delivery\u201d with 1.7X YoY growth in searches for \u201cgrocery\u201d online led by cities like Chandigarh, Surat and Indore and 60% YoY growth in searches for \u201chome delivery\u201d. <\/strong>If you are a business and would like to reach out to households through home delivery services like Swiggy and Dunzo, checkout the following advertising platforms:<\/p>\n\n\n\n<ul><li>Pamphlet Distribution and Sampling through home delivery apps- <a href=\"https:\/\/www.themediaant.com\/nontraditional\/swiggy-pamphlet-distribution-bangalore-advertising\">Bangalore<\/a>, <a href=\"https:\/\/www.themediaant.com\/nontraditional\/swiggy-pamphlet-distribution-delhi-advertising\">Delhi<\/a>, <a href=\"https:\/\/www.themediaant.com\/nontraditional\/dunzo-sampling-mumbai-advertising\">Mumbai<\/a>, <a href=\"https:\/\/www.themediaant.com\/nontraditional\/dunzo-sampling-chennai-advertising\">Chennai<\/a>, <a href=\"https:\/\/www.themediaant.com\/nontraditional\/dunzo-sampling-jaipur-advertising\">Jaipur<\/a>, <a href=\"https:\/\/www.themediaant.com\/nontraditional\/dunzo-sampling-pune-advertising\">Pune<\/a>, and <a href=\"https:\/\/www.themediaant.com\/nontraditional\/dunzo-sampling-hyderabad-advertising\">Hyderabad<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Game\"><\/span><strong>Online Game<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>In a recently conducted survey by Google &amp; Ipsos, 25% of survey participants have paid for online games and will continue to do so. <\/strong>If you are a business who would like to advertise on popular online mobile games, here are a few options:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/ludo-king-app-advertising\">Advertising in Ludo King<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/candy-crush-app-advertising\">Advertising in Candy Crush<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/pokkt-app-advertising\/\">Advertising in Pokkt<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/loco-games-advertising\">Advertising in Loco Games<\/a><\/li><\/ul>\n\n\n\n<p>If you are a game app owner and looking for ideas to promote your mobile game app, here is our article series on <a href=\"https:\/\/blog.themediaant.com\/category\/series\/gaming\/\" rel=\"nofollow noopener\" target=\"_blank\">best platforms to promote your gaming app<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Courses\"><\/span><strong>Online Courses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>There has been 85% YoY growth in searches for \u201conline course\u201d as compared to flat growth in the previous YoY.<\/strong><\/p>\n\n\n\n<p>If you are an education brand, this article might be of help to you: <a href=\"https:\/\/blog.themediaant.com\/advertising-for-education-brands-in-the-times-of-covid-19\" rel=\"nofollow noopener\" target=\"_blank\">Advertising for education brands in the times of Covid-19<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D2C_Business_Models\"><\/span><strong>D2C Business Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Last year, there was a 65% YoY growth in searches for \u201chow to sell online\u201d. With a surge in online demand, traditionally offline industries like retail, auto, and consumer goods were forced to focus on their D2C models. <\/strong>Here\u2019s an example from the report about Wakefit\u2019s D2C model.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"602\" height=\"429\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-17.png?resize=602%2C429&#038;ssl=1\" alt=\"\" class=\"wp-image-18446\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-17.png?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-17.png?resize=300%2C214&amp;ssl=1 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>If your brand is looking for adopting a D2C model, consider Performance Advertising to increase your sales.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital?categories=Performance%20Marketing\">Performance Marketing Platforms<\/a><\/li><\/ul>\n\n\n\n<p>Would like to know more about any of these platforms? Let us know in the comments or send us a mail at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year 2020 was a watershed moment for India\u2019s digital adoption. The latest issue of Google\u2019s annual report- The Year in Search highlights the three 3Vs that contributed the most&#8230;<\/p>\n","protected":false},"author":34,"featured_media":18447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2450],"tags":[882,2439,2468],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/modern-happy-new-year-background_1048-11488.jpg?fit=626%2C443&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18444"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18444"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18444\/revisions"}],"predecessor-version":[{"id":20141,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18444\/revisions\/20141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18447"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}