{"id":18422,"date":"2021-04-05T19:04:40","date_gmt":"2021-04-05T13:34:40","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18422"},"modified":"2022-08-03T12:53:52","modified_gmt":"2022-08-03T07:23:52","slug":"best-platforms-to-advertise-in-tier-2-3-towns-of-india","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/","title":{"rendered":"Best Platforms To Advertise In Tier 2 &#038; Tier 3 Cities Of India"},"content":{"rendered":"\n<p>This article would cover:<\/p>\n\n\n\n<ol type=\"1\"><li>Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 &amp; 3 cities<\/li><li>Why is advertising in tier 2 &amp; 3 cities important?<\/li><li>What makes advertising in tier 2 &amp; 3 cities challenging?<\/li><li>What are the best advertising platforms for advertising in tier 2 &amp; tier 3 cities &#8211; The Media Ant view.<\/li><\/ol>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f57c59ccd26\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f57c59ccd26\"  type=\"checkbox\" id=\"item-69f57c59ccd26\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Snapshot_of_a_Twitter_conversation_about_best_ad_platforms_in_Tier_2_Tier_3_cities_of_India\" title=\"Snapshot of a Twitter conversation about best ad platforms in Tier 2 &amp; Tier 3 cities of India\">Snapshot of a Twitter conversation about best ad platforms in Tier 2 &amp; Tier 3 cities of India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Which_cities_come_under_tier_2_tier_3_cities\" title=\"Which cities come under tier 2 &amp; tier 3 cities?\">Which cities come under tier 2 &amp; tier 3 cities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Why_should_brands_advertise_in_tier_2_tier_3_cities\" title=\"Why should brands advertise in tier 2 &amp; tier 3 cities?\">Why should brands advertise in tier 2 &amp; tier 3 cities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#How_does_ad_consumption_and_trust_on_advertising_differ_across_metros_non-metros_and_rural_areas\" title=\"How does ad consumption and trust on advertising differ across metros, non-metros and rural areas?\">How does ad consumption and trust on advertising differ across metros, non-metros and rural areas?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#On_which_media_types_do_people_consume_ads\" title=\"On which media types do people consume ads?\">On which media types do people consume ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Which_media_types_do_people_trust_for_advertising\" title=\"Which media types do people trust for advertising?\">Which media types do people trust for advertising?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Which_are_the_best_advertising_platforms_for_tier_2_tier_3_cities\" title=\"Which are the best advertising platforms for tier 2 &amp; tier 3 cities?\">Which are the best advertising platforms for tier 2 &amp; tier 3 cities?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Why_mass_media_are_better_for_achieving_higher_reach_within_a_short_time_than_digital\" title=\"Why mass media are better for achieving higher reach within a short time than digital?\">Why mass media are better for achieving higher reach within a short time than digital?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Following_are_the_top_outdoor_advertising_options_across_the_top_tier_23_cities_in_India\" title=\"Following are the top outdoor advertising options across the top tier 2\/3 cities in India:\">Following are the top outdoor advertising options across the top tier 2\/3 cities in India:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Following_are_the_top_newspaper_advertising_options_across_top_tier_23_cities_in_India\" title=\"Following are the top newspaper advertising options across top tier 2\/3 cities in India:\">Following are the top newspaper advertising options across top tier 2\/3 cities in India:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Following_are_the_top_TV_advertising_options_across_top_regional_languages_in_India\" title=\"Following are the top TV advertising options across top regional languages in India:\">Following are the top TV advertising options across top regional languages in India:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Following_are_the_top_hyperlocal_digital_advertising_types_that_can_target_audience_based_on_localitypin-code\" title=\"Following are the top hyperlocal digital advertising types that can target audience based on locality\/pin-code:\">Following are the top hyperlocal digital advertising types that can target audience based on locality\/pin-code:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Following_are_the_top_non-traditional_advertising_types_that_can_be_used_for_hyperlocal_targeting\" title=\"Following are the top non-traditional advertising types that can be used for hyperlocal targeting:\">Following are the top non-traditional advertising types that can be used for hyperlocal targeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/best-platforms-to-advertise-in-tier-2-3-towns-of-india\/#Following_are_the_top_digital_advertising_categories_that_can_help_you_target_tier23_cities_based_on_geography_and_language_filters\" title=\"Following are the top digital advertising categories that can help you target tier2\/3 cities based on geography and language filters\">Following are the top digital advertising categories that can help you target tier2\/3 cities based on geography and language filters<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snapshot_of_a_Twitter_conversation_about_best_ad_platforms_in_Tier_2_Tier_3_cities_of_India\"><\/span>Snapshot of a Twitter conversation about best ad platforms in Tier 2 &amp; Tier 3 cities of India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From being a digital space to connect with your friends and colleagues, Social Media has gradually evolved into a platform to brainstorm, discuss and debate too- be it a political idea or business strategy.<\/p>\n\n\n\n<p>A few weeks ago, we happened to stumble upon one such very interesting conversation on Twitter. Several Indian marketing professionals came together and carried out a fruitful discussion on \u201c<strong>The best platforms to advertise in tier 2 &amp; tier 3 cities of India<\/strong>\u201d.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"324\" height=\"189\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image.png?resize=324%2C189&#038;ssl=1\" alt=\"\" class=\"wp-image-18423\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image.png?w=324&amp;ssl=1 324w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image.png?resize=300%2C175&amp;ssl=1 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>The top spot was claimed by Vernacular apps &#8211; News, Video Sharing, Social Media etc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"189\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-1.png?resize=366%2C189&#038;ssl=1\" alt=\"\" class=\"wp-image-18424\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-1.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-1.png?resize=300%2C155&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"89\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-2.png?resize=366%2C89&#038;ssl=1\" alt=\"\" class=\"wp-image-18425\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-2.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-2.png?resize=300%2C73&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.themediaant.com\/\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"190\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/03\/the-media-ant-1024x263.png?resize=740%2C190&#038;ssl=1\" alt=\"\" class=\"wp-image-19957\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/the-media-ant.png?resize=1024%2C263&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/the-media-ant.png?resize=300%2C77&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/the-media-ant.png?resize=768%2C197&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/the-media-ant.png?w=1434&amp;ssl=1 1434w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/www.themediaant.com\/\"><strong>Advertise in tier 2 and tier 3 with TheMediaAnt<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>Followed by OTT platforms &#8211; regional ones included.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"80\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-3.png?resize=366%2C80&#038;ssl=1\" alt=\"\" class=\"wp-image-18426\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-3.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-3.png?resize=300%2C66&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"197\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-4.png?resize=366%2C197&#038;ssl=1\" alt=\"\" class=\"wp-image-18427\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-4.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-4.png?resize=300%2C161&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>Many users were in favor of local WhatsApp, Telegram and FB groups too.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"239\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-5.png?resize=366%2C239&#038;ssl=1\" alt=\"\" class=\"wp-image-18428\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-5.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-5.png?resize=300%2C196&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>While most marketers suggested online media, many of them still have trust in the traditional media like OOH, Print, and TV.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"158\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-6.png?resize=366%2C158&#038;ssl=1\" alt=\"\" class=\"wp-image-18429\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-6.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-6.png?resize=300%2C130&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"268\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-7.png?resize=366%2C268&#038;ssl=1\" alt=\"\" class=\"wp-image-18430\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-7.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-7.png?resize=300%2C220&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.themediaant.com\/influencer-marketing\">Influencer marketing<\/a><\/strong> though might be in nascent stage in India but is one of the fastest growing segments and had quite a number of takers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"81\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-8.png?resize=366%2C81&#038;ssl=1\" alt=\"\" class=\"wp-image-18431\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-8.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-8.png?resize=300%2C66&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>And how can we forget short video apps and news apps that have driven the digital growth in the last few years. Vernacular indeed found a mention here too.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"109\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-9.png?resize=366%2C109&#038;ssl=1\" alt=\"\" class=\"wp-image-18432\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-9.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-9.png?resize=300%2C89&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"366\" height=\"213\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-10.png?resize=366%2C213&#038;ssl=1\" alt=\"\" class=\"wp-image-18433\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-10.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-10.png?resize=300%2C175&amp;ssl=1 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>On analysing the entire conversation, here\u2019s a graphical representation of the various media categories in terms of volume of mentions:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"588\" height=\"336\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-11.png?resize=588%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-18434\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-11.png?w=588&amp;ssl=1 588w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-11.png?resize=300%2C171&amp;ssl=1 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Here are some of the popular <strong><a href=\"https:\/\/www.themediaant.com\">advertising media platforms<\/a><\/strong> that found mention in the conversation:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Media Category<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Media<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Digital News<\/td><td class=\"has-text-align-center\" data-align=\"center\">Digital arms of vernacular media, Short news apps like Inshorts and DailyHunt, Vernacular language apps like Public and Lokal<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">OTT<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><a href=\"https:\/\/www.themediaant.com\/digital\/mx-player-advertising\">MX Player<\/a><\/strong>, <strong><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\">Hotstar<\/a><\/strong>, YouTube advertising, Vernacular apps like Hoichoi, SunNxt, Aha, etc<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Groups<\/td><td class=\"has-text-align-center\" data-align=\"center\">Local WhatsApp, Telegram and Facebook groups<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Outdoor<\/td><td class=\"has-text-align-center\" data-align=\"center\">Hoardings and bus shelter advertising<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Non-traditional<\/td><td class=\"has-text-align-center\" data-align=\"center\">News paper inserts, pamphlet distribution, Tricycle advertising, In-store &amp; mall branding<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Newspaper<\/td><td class=\"has-text-align-center\" data-align=\"center\">Regional newspapers<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Social Media<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sharechat, Instagram, Regional meme pages<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Television<\/td><td class=\"has-text-align-center\" data-align=\"center\">Regional &amp; cable channels<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Influencers<\/td><td class=\"has-text-align-center\" data-align=\"center\">Local level Social Media influencers and Youtubers<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Short Video Apps<\/td><td class=\"has-text-align-center\" data-align=\"center\">Roposo, MX Takatak, Chingari and other apps that support vernacular languages.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_cities_come_under_tier_2_tier_3_cities\"><\/span>Which cities come under tier 2 &amp; tier 3 cities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The definition and classification of cities under tier 1,2 and 3 is debated and outdated.<\/p>\n\n\n\n<p>According to census 2001 RBI had classified cities with a population of 1 lakh and above were classified as tier 1 cities, cities with a population of 50,000 to 99,999 were known as tier 2 cities and so on.<\/p>\n\n\n\n<p>With the Sixth Central Pay Commission coming into action, the cities were reclassified in 2008 as X, Y and Z.<\/p>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color has-background has-vivid-cyan-blue-background-color\"><strong>The tier 1 cities include the following cities: Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad and Pune.<\/strong><\/p>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color has-background has-vivid-cyan-blue-background-color\"><strong>The tier 2 cities have many prominent cities like Agra, Ajmer, Aligarh, Allahabad, Amravati, Amritsar, Asansol, Aurangabad, Bareilly, Belgaum, Bhavnagar, Bhilai, Bhiwandi, Bhopal, Bhubaneswar, Bikaner, Bijapur, Bilaspur, Bokaro Steel City, Chandigarh, Cuttack, Dehradun, Dhanbad, Durgapur, Erode, Faridabad, Firozabad, Ghaziabad, Gorakhpur, Gulbarga, Guntur, Gwalior, Gurgaon, Guwahati, Hamirpur, Hubli-Dharwad, Indore, Jabalpur, Jaipur, Jalandhar, Jammu, Jamnagar, Jamshedpur, Jhansi, Jodhpur, Kakinada, Kannur, Kanpur, Kochi, Kottayam, Kolhapur, Kollam, Kota, Kozhikode, Kurnool, Ludhiana, Lucknow, Madurai, Malappuram, Mathura, Goa, Mangalore, Meerut, Moradabad, Mysore, Nagpur, Nanded, Nashik, Nellore, Noida, Palakkad, Patna, Perinthalmanna, Pondicherry, Purulia, Raipur, Rajkot, Rajahmundry, Ranchi, Rourkela, Salem, Sangli, Shimla, Siliguri, Solapur, Srinagar, Surat, Thiruvananthapuram, Thrissur, Tiruchirappalli, Tirupati, Tirunelveli, Tiruppur, Tirur, Tiruvannamalai, Ujjain, Vadodara, Varanasi, Vasai-Virar City, Vellore, Vijayawada, Vishakhapatnam, and Warangal.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_brands_advertise_in_tier_2_tier_3_cities\"><\/span>Why should brands advertise in tier 2 &amp; tier 3 cities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2020 was the year of pandemic indeed but 2020 also marked a year when several brands realized that the future growth lies in tier 2 and 3 cities. Reverse migration, government policies to improve the usage of digital in these places, growing awareness, aspiration and income of people and rise of local brands- all of these have contributed to the continuous growth.<\/p>\n\n\n\n<p>Also, in the last one year when metro cities faced the wrath of the pandemic, <strong>tier 2 &amp; tier 3 cities<\/strong> were in comparatively better shape. Coupled with the saturation brands are facing in the top cities, tier 2 &amp; tier 3 towns seem to be the next battlefields for the share of wallet.<\/p>\n\n\n\n<p>One of the major reasons attributed to the growth of tier 2 and 3 cities is the digital revolution that brought a large part of small towns and rural India under Internet coverage.<\/p>\n\n\n\n<p>With the launch of Reliance Jio, data costs dropped by about 93% as compared to Pre-Jio era.<\/p>\n\n\n\n<p style=\"color:#ffffff\" class=\"has-text-color has-background has-vivid-cyan-blue-background-color\"><strong><em>According to a report by the Internet &amp; Mobile Association of India and Nielsen, rural India has 10% more internet users than the urban population as of 2019.<\/em><\/strong><\/p>\n\n\n\n<p>In fact, during the festive season 2020, Indian E-commerce companies witnessed a jump in business coming from tier 3 and smaller cities.<\/p>\n\n\n\n<ul><li>Flipkart\u2019s BBD Sale had 52% visits from Tier 3 &amp; beyond cities.<\/li><li>PayTM witnessed a 2X jump in the number of visitors from tier 2 &amp; 3 cities.<\/li><li>Myntra saw a 180% increase in new shoppers from the tier 3 cities.<\/li><\/ul>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_ad_consumption_and_trust_on_advertising_differ_across_metros_non-metros_and_rural_areas\"><\/span><strong>How does ad consumption and trust on advertising differ across metros, non-metros and rural areas?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In September 2020, Nielsen in partnership with ASCI and ISA published a report on \u201c<a href=\"https:\/\/images.assettype.com\/afaqs\/2020-12\/43e9098a-d5ad-4a6c-8fef-88ed05d86844\/ASCI_ISA_TRA_study.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Trust in Advertising<\/a>\u201d that gives a very good overview of the trends in consumption and trust in advertising across regions.<\/p>\n\n\n\n<p>Here are a few snapshots from the report that would help us establish which media works the best in non-metros and rural in terms of reach and trust (for advertising purposes).<\/p>\n\n\n\n<p>Please note that this report considers the following classification of Metro, Non-Metro &amp; Rural:<\/p>\n\n\n\n<ul><li>Metro: Cities having population more than 40 lakhs.<\/li><li>Non-Metro: Cities having population between 10 lakhs and 39 lakhs.<\/li><li>Rural: Regions with population less than 10 lakhs.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On_which_media_types_do_people_consume_ads\"><\/span>On which media types do people consume ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"336\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-12.png?resize=576%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-18435\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-12.png?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-12.png?resize=300%2C175&amp;ssl=1 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_media_types_do_people_trust_for_advertising\"><\/span>Which media types do people trust for advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"336\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-13.png?resize=576%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-18436\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-13.png?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-13.png?resize=300%2C175&amp;ssl=1 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"336\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-14.png?resize=576%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-18437\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-14.png?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-14.png?resize=300%2C175&amp;ssl=1 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_are_the_best_advertising_platforms_for_tier_2_tier_3_cities\"><\/span><strong>Which are the best advertising platforms for tier 2 &amp; tier 3 cities?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before answering the question about the best advertising platforms for tier 2 &amp; 3 cities, let\u2019s have a look at the two factors that can define the choice of the advertising platform.<\/p>\n\n\n\n<ol type=\"1\"><li><strong>Targeting an entire city or certain pockets: <\/strong>Targeting an entire city\/town would involve mass media that can ensure a wider reach. Generic product categories like FMCG can be an example of this approach. However, for niche product categories like, for example, a school, target areas may be in proximity to other educational institutions where they can target students and parents. In such cases, hyperlocal advertising would work better as it would ensure less spillage.<\/li><li><strong>A long-term campaign or a short-term one: <\/strong>Some media platforms like television and print offer high reach and impact in a short period of time while in media like digital, it takes time to build the reach and impact. So, for brands looking for a brand launch or creating a buzz for sale season, high impact media would be apt while for a sustenance campaign, digital is the best.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_mass_media_are_better_for_achieving_higher_reach_within_a_short_time_than_digital\"><\/span><strong>Why mass media are better for achieving higher reach within a short time than digital?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When brands want to reach a very high number of audiences within a small span of time, it makes more sense to invest in mass media options for the following reasons:<\/p>\n\n\n\n<ul><li><strong>Cost Per Reach: <\/strong>Quantitatively, it is possible to achieve the same reach numbers using digital. However, one also needs to keep in mind the CPT (Cost Per Thousand Reach) which in most cases is higher for digital (except in case of niche targeting).<\/li><li><strong>Effectiveness: <\/strong>Though quantitatively an impression is same across platforms, several researches have concluded that the effectiveness of impressions across trusted media like TV and newspaper is more than that for digital.<\/li><li>According to <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/data-and-measurement\/all-impressions-arent-created-equal-why-print-and-display-work-better-together\/\" rel=\"nofollow noopener\" target=\"_blank\">an article by Google<\/a>, Print ads are 4X effective than online display ads. A similar comparison was done between <a href=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/uploads\/ConsumerTrustInDigitalMarketing.pdf\" rel=\"nofollow noopener\" target=\"_blank\">TV ads and online ads by Group M<\/a>, following is the effectiveness of a <strong><a href=\"https:\/\/www.themediaant.com\/television\">TV ad <\/a><\/strong>as compared to various formats of digital ads:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Digital Ad Type<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>TV Index vs Digital Ad Type<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Social Network Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.63X<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Influencer Ads (Recommendations)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.95X<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Video Platform Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.29X<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">In-game Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">3X<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">E-commerce Platform Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">3.25X<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Summarizing the above in a chart below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"607\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2021\/04\/image-15.png?resize=740%2C607&#038;ssl=1\" alt=\"\" class=\"wp-image-18438\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-15.png?w=786&amp;ssl=1 786w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-15.png?resize=300%2C246&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/image-15.png?resize=768%2C630&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><span style=\"text-decoration: underline;\">Best Advertising Media for Short Term Campaign Covering Certain areas of the city<\/span>: <strong><a href=\"https:\/\/www.themediaant.com\/outdoor\">Outdoor<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_the_top_outdoor_advertising_options_across_the_top_tier_23_cities_in_India\"><\/span><strong>Following are the top outdoor advertising options across the top tier 2\/3 cities in India:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Indore%2C%20Madhya%20Pradesh%2C%20India&amp;locationId=ChIJ2w1BG638YjkR9EBiNdrEbgk\">Outdoor Advertising in Indore<\/a><\/li><li><a href=\"Desktop7\">Outdoor Advertising in Lucknow<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Jaipur%2C%20Rajasthan%2C%20India&amp;locationId=ChIJgeJXTN9KbDkRCS7yDDrG4Qw\">Outdoor Advertising in Jaipur<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Patna%2C%20Bihar%2C%20India&amp;locationId=ChIJBU8txTeZ8jkRcLIH9gUOGoM\">Outdoor Advertising in Patna<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Kochi%2C%20Kerala%2C%20India&amp;locationId=ChIJv8a-SlENCDsRkkGEpcqC1Qs\">Outdoor Advertising in Kochi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Ludhiana%2C%20Punjab%2C%20India&amp;locationId=ChIJfVo0YnSDGjkREAbGjjQCEWg\">Outdoor Advertising in Ludhiana<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Bhubaneswar%2C%20Odisha%2C%20India&amp;locationId=ChIJpQoX1dIJGToRqD-zaCsOWPw\\\">Outdoor Advertising in Bhubaneswar<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Guwahati%2C%20Assam%2C%20India&amp;locationId=ChIJ_zORfyhaWjcRMt5rQzITvSs\">Outdoor Advertising in Guwahati<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Coimbatore%2C%20Tamil%20Nadu%2C%20India&amp;locationId=ChIJtRyXL69ZqDsRgtI-GB7IwS8\">Outdoor Advertising in Coimbatore<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor?location=Chandigarh%2C%20India&amp;locationId=ChIJa8lu5gvtDzkR_hlzUvln_6U\">Outdoor Advertising in Chandigarh<\/a><\/li><\/ul>\n\n\n\n<p><span style=\"text-decoration: underline;\">Best Advertising Media for Short Term Campaign Covering an Entire City: <\/span><strong>Newspaper and TV<\/strong> (in case of multiple regional cities or all the non-metro cities in India)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_the_top_newspaper_advertising_options_across_top_tier_23_cities_in_India\"><\/span><strong>Following are the top newspaper advertising options across top tier 2\/3 cities in India:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Indore%2C%20Madhya%20Pradesh%2C%20India&amp;locationId=ChIJ2w1BG638YjkR9EBiNdrEbgk\">Newspaper Advertising in Indore<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Lucknow%2C%20Uttar%20Pradesh%2C%20India&amp;locationId=ChIJa7EyH5n9mzkR54uXCYm6zJM\\\">Newspaper Advertising in Lucknow<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Jaipur%2C%20Rajasthan%2C%20India&amp;locationId=ChIJgeJXTN9KbDkRCS7yDDrG4Qw\">Newspaper Advertising in Jaipur<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Patna%2C%20Bihar%2C%20India&amp;locationId=ChIJBU8txTeZ8jkRcLIH9gUOGoM\">Newspaper Advertising in Patna<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Kochi%2C%20Kerala%2C%20India&amp;locationId=ChIJv8a-SlENCDsRkkGEpcqC1Qs\">Newspaper Advertising in Kochi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Ludhiana%2C%20Punjab%2C%20India&amp;locationId=ChIJfVo0YnSDGjkREAbGjjQCEWg\">Newspaper Advertising in Ludhiana<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Bhubaneswar%2C%20Odisha%2C%20India&amp;locationId=ChIJpQoX1dIJGToRqD-zaCsOWPw\">Newspaper Advertising in Bhubaneswar<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Guwahati%2C%20Assam%2C%20India&amp;locationId=ChIJ_zORfyhaWjcRMt5rQzITvSs\">Newspaper Advertising in Guwahati<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Coimbatore%2C%20Tamil%20Nadu%2C%20India&amp;locationId=ChIJtRyXL69ZqDsRgtI-GB7IwS8\">Newspaper Advertising in Coimbatore<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/newspaper?location=Chandigarh%2C%20India&amp;locationId=ChIJa8lu5gvtDzkR_hlzUvln_6U\">Newspaper Advertising in Chandigarh<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_the_top_TV_advertising_options_across_top_regional_languages_in_India\"><\/span><strong>Following are the top TV advertising options across top regional languages in India:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Hindi\">TV Advertising in Hindi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Marathi\">TV Advertising in Marathi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Tamil\">TV Advertising in Tamil<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Telugu\">TV Advertising in Telugu<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Kannada\">TV Advertising in Kannada<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Malayalam\">TV Advertising in Malayalam<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Bengali\">TV Advertising in Bengali<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Odia\">TV Advertising in Odia<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Bhojpuri\">TV Advertising in Bhojpuri<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Punjabi\">TV Advertising in Punjabi<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/television?languages=Gujarati\">TV Advertising in Gujarati<\/a><\/li><\/ul>\n\n\n\n<p><span style=\"text-decoration: underline;\">Best Advertising Media for Long Term Campaign Covering Certain areas of the city<\/span>: <strong>Hyperlocal Digital Advertising&nbsp; and Non-Traditional Advertising<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_the_top_hyperlocal_digital_advertising_types_that_can_target_audience_based_on_localitypin-code\"><\/span><strong>Following are the top hyperlocal digital advertising types that can target audience based on locality\/pin-code:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\">Dailyhunt App Advertising<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/google-display-website-advertising\">Google Display Advertising<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/youtube-website-advertising\">YouTube Advertising<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/facebook-website-advertising\">Facebook Advertising<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/google-search-website-advertising\">Google Search Advertising<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/programmatic-platforms-advertising\">Programmatic Advertising<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/taboola-native-website-advertising\">Taboola Native Advertising<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_the_top_non-traditional_advertising_types_that_can_be_used_for_hyperlocal_targeting\"><\/span><strong>Following are the top non-traditional advertising types that can be used for hyperlocal targeting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Indore%2C%20Madhya%20Pradesh%2C%20India&amp;locationId=ChIJ2w1BG638YjkR9EBiNdrEbgk\" target=\"_blank\">Non-traditional advertising in Indore<\/a>: Auto, Bus, Newspaper Inserts, Cab, Railway Station, Malls &amp; Retail Chains, Schools &amp; Colleges, Hotels etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Lucknow%2C%20Uttar%20Pradesh%2C%20India&amp;locationId=ChIJa7EyH5n9mzkR54uXCYm6zJM\" target=\"_blank\">Non-traditional advertising in Lucknow<\/a>: Auto, Metro Train, Cab, Newspaper Inserts, Malls &amp; Retail Chains, Metro &amp; Railway Stations, Restaurants etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Jaipur%2C%20Rajasthan%2C%20India&amp;locationId=ChIJgeJXTN9KbDkRCS7yDDrG4Qw\" target=\"_blank\">Non-traditional advertising in Jaipur<\/a>: Newspaper Inserts, Auto, Cab, Malls &amp; Retail Chains, Metro Train &amp; Stations, Schools &amp; Colleges etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Patna%2C%20Bihar%2C%20India&amp;locationId=ChIJBU8txTeZ8jkRcLIH9gUOGoM\" target=\"_blank\">Non-traditional advertising in Patna<\/a>: Auto, Newspaper Inserts, E-Rickshaw, Schools &amp; Colleges, etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Kochi%2C%20Kerala%2C%20India&amp;locationId=ChIJv8a-SlENCDsRkkGEpcqC1Qs\" target=\"_blank\">Non-traditional advertising in Kochi<\/a>: Malls &amp; Retail Chains, Cab, Newspaper Inserts, Bus, Railway Stations, Hotels etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Ludhiana%2C%20Punjab%2C%20India&amp;locationId=ChIJfVo0YnSDGjkREAbGjjQCEWg\" target=\"_blank\">Non-traditional advertising in Ludhiana<\/a>: Malls &amp; Retail Chains, Cab, Auto, Colleges &amp; Schools, etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Bhubaneswar%2C%20Odisha%2C%20India&amp;locationId=ChIJpQoX1dIJGToRqD-zaCsOWPw\" target=\"_blank\">Non-traditional advertising in Bhubaneswar<\/a>: Newspaper Inserts, Auto,  Cab, Malls &amp; Retail Chains, Bus, Hotels, Bills, etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Guwahati%2C%20Assam%2C%20India&amp;locationId=ChIJ_zORfyhaWjcRMt5rQzITvSs\" target=\"_blank\">Non-traditional advertising in Guwahati<\/a>: Auto, Bus, Malls &amp; Retail Chains, Bills, No Parking Boards, etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Coimbatore%2C%20Tamil%20Nadu%2C%20India&amp;locationId=ChIJtRyXL69ZqDsRgtI-GB7IwS8\" target=\"_blank\">Non-traditional advertising in Coimbatore<\/a>: Malls &amp; Retail Chains, Auto, Railway Station, Cab, Bus, Newspaper Inserts, Mobile Van etc.<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/nontraditional?location=Chandigarh%2C%20India&amp;locationId=ChIJa8lu5gvtDzkR_hlzUvln_6U\" target=\"_blank\">Non-traditional advertising in Chandigarh<\/a>: Malls &amp; Retail Chains, Schools &amp; Colleges, Hotel, etc.<\/li><\/ul>\n\n\n\n<p><span style=\"text-decoration: underline;\">Best Advertising Media for Long Term Campaign Covering an Entire City<\/span>: <strong>Digital Advertising<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_the_top_digital_advertising_categories_that_can_help_you_target_tier23_cities_based_on_geography_and_language_filters\"><\/span><strong>Following are the top digital advertising categories that can help you target tier2\/3 cities based on geography and language filters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\">Hotstar App Advertising (Video OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/youtube-website-advertising\">YouTube Advertising (Video OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/jio-saavn-app-advertising\">Saavn App Advertising (Audio OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/google-search-website-advertising\">Google Search Advertising (Google)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/google-display-website-advertising\">Google Display Advertising (Google)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/facebook-website-advertising\">Facebook Advertising (Social Media)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/instagram-app-advertising\">Instagram (Social Media)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/voot-app-advertising\">Voot App Advertising (Video OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\">Dailyhunt App Advertising (News)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/sony-liv-app-advertising\">Sony Liv App Advertising (Video OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/mx-player-advertising\">MX Player App Advertising (Video OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/zee5-app-advertising\">Zee5 App Advertising (Video OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/wynk-music-app-advertising\">Wynk App Advertising (Audio OTT)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/inmobi-app-advertising\">InMobi Advertising (Mobile)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/taboola-native-website-advertising\">Taboola Advertising (Native)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/candy-crush-app-advertising\">Candy Crush Advertising (In-game)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/memes-advertising\">Meme Marketing (Social Media)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/trell-app-advertising\">Trell App Advertising (Short Video)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/roposo-app-advertising\">Roposo App Advertising (Short Video)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/truecaller-app-advertising\">Truecaller App Advertising (Mobile)<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/sharechat-app-advertising\">Sharechat App Advertising (Social Media)<\/a><\/li><\/ul>\n\n\n\n<p><strong>Should brands prefer advertising in regional languages to target tier 2 &amp; 3 cities?<\/strong><\/p>\n\n\n\n<p>Most of the <strong><a href=\"https:\/\/www.themediaant.com\/digital\">digital advertising<\/a><\/strong> options mentioned above offer language targeting along with geo targeting. Regional languages have become the key to reach out to the new generation of Internet users.<\/p>\n\n\n\n<p>Here are some of the findings about native language users in India: (Source: Google Report \u201cSame Same, But Different\u201d published in July 2020)<\/p>\n\n\n\n<ul><li>India has 500 million Internet users who can be classified into two categories- (i) the early adopters, living in metro cities, proficient in English and (ii) the new Internet users who are more comfortable in consuming and creating content in their native language, live in smaller cities and towns in India and have come online in past 1-2 years.<\/li><li>90% of these new Internet users prefer to access content in their native languages.<\/li><li>It is estimated that by the end of 2021<strong>, <\/strong>India\u2019s Hindi Internet user base along with Marathi and Bengali users would account for 75% of Indians online.<\/li><li>93% of YouTube viewers in India prefer watching content in their native language- Hindi followed by Tamil and Telugu.<\/li><\/ul>\n\n\n\n<p>Would you like to know more about advertising in tier 2 and 3 cities, please write to us at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a> or comment on the post.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 &amp; 3 cities Why is advertising in tier 2&#8230;<\/p>\n","protected":false},"author":34,"featured_media":21375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2130],"tags":[2465,2467,2635,1805,2630,2636,2633,2631,2466,2637,2632,2634],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/04\/Best-Platforms-To-Advertise.jpg?fit=896%2C503&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18422"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18422"}],"version-history":[{"count":7,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18422\/revisions"}],"predecessor-version":[{"id":21376,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18422\/revisions\/21376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/21375"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}