{"id":18419,"date":"2021-04-05T12:01:48","date_gmt":"2021-04-05T06:31:48","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18419"},"modified":"2021-04-05T12:01:49","modified_gmt":"2021-04-05T06:31:49","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-29th-march-4th-april","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-29th-march-4th-april\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (Date : 29th March &#8211; 4th April)"},"content":{"rendered":"\n<p>Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y 2020 over Y 2019 and witnessed a double digit growth during the festive season.<\/p>\n\n\n\n<p>IPL 2021: DC onboards OctaFX as official trading partner. OctaFX has signed the exclusive deal to maximise their digital outreach and amplify engagement.<\/p>\n\n\n\n<p>IPL 2021: MPL signed as principal sponsor for KKR. KKR and MPL will look to create greater fan engagement opportunities through this partnership.<\/p>\n\n\n\n<p>RAM Ratings Week 5\u201921-Week 8\u201921: Fever FM maintains top spot in Mumbai, Delhi. Big FM led in Bangalore while Radio Mirchi topped in Kolkata.<\/p>\n\n\n\n<p>BARC top 5 advertisers of the week 12 (20th March &#8211; 26th March 2021) are &#8211; Reckitt Benckiser, Hindustan Lever LTD, ITC LTD, Cadburys India LTD, Godrej Consumer Products LTD.<\/p>\n\n\n\n<p>According to BARC weekly data, the following were the top 5 free and paid TV channels in week 12 (20th March &#8211; 26th March 2021) &#8211;&nbsp;<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Paid\u2013Sun TV, Star Plus, Star Maa, Star Vijay, Sony SAB\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y 2020 over Y 2019 and&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2446,2418],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18419"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18419"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18419\/revisions"}],"predecessor-version":[{"id":18420,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18419\/revisions\/18420"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}