{"id":18380,"date":"2021-03-22T12:25:52","date_gmt":"2021-03-22T06:55:52","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18380"},"modified":"2021-03-22T12:25:53","modified_gmt":"2021-03-22T06:55:53","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-15th-march-21st-march","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-15th-march-21st-march\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week  Date : 15th March &#8211; 21st March"},"content":{"rendered":"\n<ul><li>Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim to gain a significant presence in the Hindi movie space<\/li><\/ul>\n\n\n\n<ul><li>The Indian Premier League Governing Council has announced digital brokerage firm Upstox as an official partner for the upcoming 14th season of PL.<\/li><\/ul>\n\n\n\n<ul><li>Media agency Zenith predicts that telecom advertising will grow at an average rate of 4.5 per cent a year to 2023 as its recovers from an 8.7 per cent decline in 2020, according to Zenith\u2019s Business Intelligence &#8211; Telecommunications report<\/li><\/ul>\n\n\n\n<ul><li>TV ad volumes at an all time high since 2017 with 21% growth: BARC Report. Movies and music plus youth registered higher growth than the average growth in overall ad volumes<\/li><\/ul>\n\n\n\n<ul><li>Ad volumes of the auto sector on TV plummet by 23% in 2020: TAM Adex. As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1<\/li><\/ul>\n\n\n\n<ul><li>BARC top 5 advertisers of the week 10 (6th March &#8211; 12th March 2021) are &#8211; Reckitt Benckiser, Hindustan Lever LTD, Cadburys India LTD, ITC LTD, Brooke Bond Lipton India LTD.<\/li><\/ul>\n\n\n\n<ul><li>According to BARC weekly data, the following were the top 5 free and paid TV channels in week 10 (6th March &#8211; 12th March 2021) &#8211;<\/li><\/ul>\n\n\n\n<ul><li>Paid\u2013Sun TV, Star Plus, Star Maa, Star Vijay, Sony SAB<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim to gain a significant presence&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/03\/Top-media-ad-news-in-India-for-the-week-1.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18380"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18380"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18380\/revisions"}],"predecessor-version":[{"id":18382,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18380\/revisions\/18382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18381"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}