{"id":18372,"date":"2022-02-21T15:47:00","date_gmt":"2022-02-21T10:17:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18372"},"modified":"2025-01-24T17:11:24","modified_gmt":"2025-01-24T11:41:24","slug":"ipl-2025-whats-new-for-the-advertisers","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/","title":{"rendered":"IPL 2025: What\u2019s New For The Advertisers?"},"content":{"rendered":"\n<p>The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, <a href=\"https:\/\/www.themediaant.com\/tataipl-jiocinema-advertisement\"><strong>IPL 2025<\/strong><\/a> takes a quantum leap, blending cricket with cutting-edge technology, all thanks to the strategic merger of <strong>JioCinema<\/strong> and <strong>Hotstar<\/strong>, which promises to redefine digital viewership and advertising.<\/p>\n\n\n\n<p>In 2025, digital platforms are expected to contribute <strong>60-70% of IPL viewership<\/strong>, a significant shift from traditional TV. This viewership is split into <strong>Handheld Web (70%)<\/strong> and <strong>Connected TV (CTV) (30%)<\/strong>, offering advertisers the chance to target a highly engaged and growing audience.<\/p>\n\n\n\n<p>Let\u2019s delve into what\u2019s new for advertisers this year and how brands can make the most of IPL 2025.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a1483ef6d949\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a1483ef6d949\"  type=\"checkbox\" id=\"item-6a1483ef6d949\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#What%E2%80%99s_New_for_Advertisers_in_IPL_2025\" title=\"What\u2019s New for Advertisers in IPL 2025?\">What\u2019s New for Advertisers in IPL 2025?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#1_iOS_Users_Targeting\" title=\"1. iOS Users Targeting\">1. iOS Users Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#2_Lucrative_Display_Ad_Options\" title=\"2. Lucrative Display Ad Options\">2. Lucrative Display Ad Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#3_Premium_Device_Targeting_%E2%82%B950K\" title=\"3. Premium Device Targeting (\u20b950K+)\">3. Premium Device Targeting (\u20b950K+)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#4_Small_Medium_Business_Targeting\" title=\"4. Small &amp; Medium Business Targeting\">4. Small &amp; Medium Business Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#5_Non-Premium_Handsets_Below_%E2%82%B915K\" title=\"5. Non-Premium Handsets (Below \u20b915K)\">5. Non-Premium Handsets (Below \u20b915K)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#Geography_and_Language-Based_Targeting_A_Game-Changer\" title=\"Geography and Language-Based Targeting: A Game-Changer\">Geography and Language-Based Targeting: A Game-Changer<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#Geography_Targeting\" title=\"Geography Targeting\">Geography Targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#Cost_of_Advertising_on_Connected_TV_CTV\" title=\"Cost of Advertising on Connected TV (CTV)\">Cost of Advertising on Connected TV (CTV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#Why_Choose_JioCinema_for_IPL_2025_Advertising\" title=\"Why Choose JioCinema for IPL 2025 Advertising?\">Why Choose JioCinema for IPL 2025 Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-whats-new-for-the-advertisers\/#Conclusion_Let_The_Media_Ant_Help_You_Ace_IPL_2025_Advertising\" title=\"Conclusion: Let The Media Ant Help You Ace IPL 2025 Advertising\">Conclusion: Let The Media Ant Help You Ace IPL 2025 Advertising<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What%E2%80%99s_New_for_Advertisers_in_IPL_2025\"><\/span><strong>What\u2019s New for Advertisers in IPL 2025?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_iOS_Users_Targeting\"><\/span><strong>1. iOS Users Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/jiocinema-advertising\">JioCinema<\/a> introduces exclusive targeting for <strong>iOS users<\/strong>, allowing brands to connect with premium audiences using Apple devices such as iPhones, iPads, MacBooks, and Apple TVs.<\/p>\n\n\n\n<ul>\n<li><strong>Why It Matters<\/strong>: iOS users often represent a high-spending consumer segment, making this an excellent opportunity for premium brands.<\/li>\n\n\n\n<li><strong>Platforms Covered<\/strong>: Mobile, tablets, laptops, and connected devices ensure seamless targeting across Apple\u2019s ecosystem.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lucrative_Display_Ad_Options\"><\/span><strong>2. Lucrative Display Ad Options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Display ads on JioCinema have become more engaging, clutter-free, and impactful.<\/p>\n\n\n\n<ul>\n<li><strong>New Formats<\/strong>:\n<ul>\n<li><strong>Scorecard Banners<\/strong>: Ads displayed alongside live match scores for maximum visibility.<\/li>\n\n\n\n<li><strong>Expandable Fence Ads<\/strong>: Non-intrusive formats that expand for more visibility and drive traffic to brand websites.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Key Benefits<\/strong>:\n<ul>\n<li>High visibility during critical match moments.<\/li>\n\n\n\n<li>Drive significant traffic with minimal disruption.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Premium_Device_Targeting_%E2%82%B950K\"><\/span><strong>3. Premium Device Targeting (\u20b950K+)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Brands can now target audiences using devices priced above \u20b950,000.<\/p>\n\n\n\n<ul>\n<li><strong>Why It\u2019s Important<\/strong>:\n<ul>\n<li>Appeals to a premium demographic, often associated with high purchasing power.<\/li>\n\n\n\n<li>Perfect for luxury and aspirational brands looking to enhance visibility among affluent consumers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Small_Medium_Business_Targeting\"><\/span><strong>4. Small &amp; Medium Business Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>For the first time, <strong>small and medium businesses (SMBs)<\/strong> can advertise during IPL, thanks to targeted options.<\/p>\n\n\n\n<ul>\n<li><strong>How It Works<\/strong>:\n<ul>\n<li>Identify audiences using business apps like Khatabook, PayTM Business, etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Who Benefits<\/strong>:\n<ul>\n<li>B2B companies aiming to reach entrepreneurial audiences.<\/li>\n\n\n\n<li>SMBs looking to expand brand awareness during IPL.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Non-Premium_Handsets_Below_%E2%82%B915K\"><\/span><strong>5. Non-Premium Handsets (Below \u20b915K)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In a move to make advertising more inclusive, brands can now target users with handsets valued below \u20b915,000.<\/p>\n\n\n\n<ul>\n<li><strong>Why This Matters<\/strong>:\n<ul>\n<li>Captures the <strong>aspiring audience<\/strong>, a significant segment of India\u2019s population.<\/li>\n\n\n\n<li>Ideal for budget-friendly and mass-market products.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography_and_Language-Based_Targeting_A_Game-Changer\"><\/span><strong>Geography and Language-Based Targeting: A Game-Changer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In IPL 2025, advertisers have greater flexibility to reach specific regions and audiences with <strong>enhanced geography and language-based targeting<\/strong>. This year, geography targeting extends beyond broad zones to individual states and metro cities, offering better precision.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/image.freepik.com\/free-photo\/magnifying-glass-world-map-selective-focus-india-economic-business-concept_70287-3312.jpg?w=740&#038;ssl=1\" alt=\"Advertise in IPL 2021- Geography targeting\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography_Targeting\"><\/span><strong>Geography Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Advertisers can now select from a wider range of regions, making campaigns more relevant to their audience.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Region<\/strong><\/td><td><strong>Examples<\/strong><\/td><\/tr><tr><td><strong>States<\/strong><\/td><td>Maharashtra, Tamil Nadu, West Bengal, etc&nbsp;<\/td><\/tr><tr><td><strong>Metro Cities<\/strong><\/td><td>Top 10 Metro<\/td><\/tr><tr><td><strong>Towns<\/strong><\/td><td>1 Mn+ Towns<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Who Benefits<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Local\/regional brands can connect directly with their target markets.<\/li>\n\n\n\n<li>Multilingual campaigns reduce ad wastage by focusing on relevant audiences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_of_Advertising_on_Connected_TV_CTV\"><\/span><strong>Cost of Advertising on Connected TV (CTV)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertising on Connected TV (CTV) during IPL 2025 offers brands access to a highly engaged audience watching on larger screens. However, the costs are higher compared to mobile devices due to the premium nature of the platform. A typical 10-second mid-roll ad on CTV is priced at \u20b9640 CPM for L1 targeting, which is significantly higher than the \u20b9480 CPM for the same ad on mobile apps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/resize.indiatvnews.com\/en\/resize\/newbucket\/1200_-\/2020\/10\/watching-tv-1602149181.jpg?w=740&#038;ssl=1\" alt=\"Advertise in IPL 2020 to target smart TV owners\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>For pre-roll and mid-roll ads, the rates vary depending on the video length. A 20-second ad costs approximately double the 10-second rate, while a 30-second ad comes at triple the rate. These variations ensure that advertisers can plan campaigns based on their budgets and messaging requirements.<\/p>\n\n\n\n<p>Unlike mobile platforms, CTV does not support branded card advertising options. However, it remains a premium space for brands seeking to make an impact with high-quality visuals and storytelling. The higher rates are justified by the larger screens, better engagement levels, and more affluent audience that typically consumes content via CTV.<\/p>\n\n\n\n<p>Brands targeting specific geographies or additional parameters will see incremental costs. For example, layering geography-based targeting or device segmentation onto CTV ads increases CPM rates proportionally, but it also improves targeting precision and ad relevance.<\/p>\n\n\n\n<p>This year, IPL 2025 offers a range of flexible pricing options for both CTV and mobile platforms, ensuring advertisers of all sizes can participate meaningfully in the season.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_JioCinema_for_IPL_2025_Advertising\"><\/span><strong>Why Choose JioCinema for IPL 2025 Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>JioCinema has successfully positioned itself as a versatile platform offering something for every brand. Here\u2019s why it\u2019s the go-to choice for advertisers:<\/p>\n\n\n\n<ol>\n<li><strong>Massive Digital Reach<\/strong>: With 60-70% viewership coming from digital, brands can connect with millions at a fraction of traditional TV costs.<\/li>\n\n\n\n<li><strong>Innovative Ad Formats<\/strong>: From shoppable ads to AR-enhanced filters, JioCinema pushes the boundaries of viewer engagement.<\/li>\n\n\n\n<li><strong>Advanced Targeting Options<\/strong>: Tailored campaigns based on device type, geography, and audience behavior reduce ad wastage.<\/li>\n\n\n\n<li><strong>Budget-Friendly for SMBs<\/strong>: Flexible CPM rates and new SMB-targeting options make IPL advertising accessible to small businesses.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Let_The_Media_Ant_Help_You_Ace_IPL_2025_Advertising\"><\/span><strong>Conclusion: Let The Media Ant Help You Ace IPL 2025 Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>IPL 2025 is set to redefine advertising, especially on JioCinema, where brands can leverage advanced targeting, premium ad formats, and unparalleled audience reach. Whether you&#8217;re targeting premium device users, regional audiences, or small businesses, this IPL offers limitless possibilities.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.themediaant.com\/\"><strong>The Media Ant<\/strong><\/a>, we specialize in crafting impactful campaigns tailored to IPL\u2019s digital landscape. Ready to take your brand to the next level? <strong>Contact us today<\/strong> to explore how we can help you advertise on JioCinema during IPL 2025!<\/p>\n\n\n\n<p>Have questions about IPL 2025 advertising on JioCinema? Write to us at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, IPL 2025 takes a quantum leap, blending cricket with cutting-edge technology,&#8230;<\/p>\n","protected":false},"author":34,"featured_media":37873,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2384,2065,6],"tags":[3276,3300,2405,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/ipl-2025-whats-new-for-advertisers.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18372"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18372"}],"version-history":[{"count":13,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18372\/revisions"}],"predecessor-version":[{"id":39026,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18372\/revisions\/39026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/37873"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}