{"id":18368,"date":"2021-03-15T12:06:03","date_gmt":"2021-03-15T06:36:03","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18368"},"modified":"2022-04-20T17:57:07","modified_gmt":"2022-04-20T12:27:07","slug":"headlines-top-media-ad-news-in-india-for-the-week-date-8th-march-14th-march","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-date-8th-march-14th-march\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (Date : 8th March – 14th March)"},"content":{"rendered":"\n
  1. According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020.<\/li>
  2. Dentsu International has launched the consumer vision research report, \u2018The Age of Inclusive Intelligence\u2019, which charts the long-term consumer trends that will shape the next decade. Some of the trends highlighted in the report include:<\/li><\/ol>\n\n\n\n

    Acceleration in the growing popularity of e-sports and online gaming.<\/p>\n\n\n\n

    Increased focus on the issue of well-being and mental health.<\/p>\n\n\n\n

    Awareness regarding the harm caused to the environment by global travel.<\/p>\n\n\n\n

    1. Top two channel genres on TV (GEC and Movies) together accounted for more than 55 per cent share of ad volumes for the F & B sector during Y 2020: TAM AdEx Report<\/li>
    2. Data breach risk can impact brand values by $223 billion: According to the report \u2018Invisible Tech. Real Impact,\u2019 launched jointly by Infosys and Interbrand.<\/li>
    3. RAM Ratings for Week 2\u201921-Week 5\u201921: Fever FM leads in Mumbai, Delhi. Radio City led in Bangalore whereas Radio Mirchi topped in Kolkata.<\/li>
    4. 7 out of 10 top F&B brands advertising on TV were HUL\u2019s: TAM AdEx report. Milk beverages and chocolates together contributed 27% to the ad volume of F&B sector.<\/li>
    5. BARC top 5 advertisers of the week 9 (27th Feb – 5th March 2021) are – Hindustan Lever LTD, Reckitt Benckiser, Cadburys India LTD, Brooke Bond Lipton India LTD, Procter and Gamble. <\/li>
    6. According to BARC weekly data, the following were the top 5 free and paid TV channels in week 9 (27th Feb – 5th March 2021) – <\/li><\/ol>\n\n\n\n

                  Paid\u2013 STAR Plus, Sun TV, STAR Maa, STAR Vijay, SONY SAB <\/p>\n\n\n\n

                  Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey.<\/p>\n","protected":false},"excerpt":{"rendered":"

      According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020. Dentsu International has launched the consumer…<\/p>\n","protected":false},"author":34416,"featured_media":18369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/03\/Top-media-ad-news-in-India-for-the-week.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18368"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18368"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18368\/revisions"}],"predecessor-version":[{"id":18370,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18368\/revisions\/18370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18369"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}