{"id":18354,"date":"2021-03-08T11:43:45","date_gmt":"2021-03-08T06:13:45","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18354"},"modified":"2021-03-08T11:43:45","modified_gmt":"2021-03-08T06:13:45","slug":"headlines-top-media-ad-news-in-india-for-the-week-1st-march-7th-march","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-1st-march-7th-march\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (1st March- 7th March)"},"content":{"rendered":"\n
  1. According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s third yearbook called \u2018The Year After Two Thousand & Nineteen\u2019.<\/li>
  2. According to Crisil\u2019s report, Indian media, entertainment sector saw 27 pc revenue growth in FY22. The pandemic accelerated adoption of over-the-top (OTT) platforms, online gaming, e-commerce, e-learning, e-papers and online news platforms.<\/li>
  3. More than 80% marketers have limited understanding of customer lifetime value: CMO Council. The research provides insights on how to define, measure and track customer lifetime value for strategic growth and profitability<\/li>
  4. DHL signs first ever cricket sponsorship deal with MI. The logistics company has come onboard as the team\u2019s official logistics and principal sponsor<\/li>
  5. Dentsu International has launched the consumer vision research report, \u2018The Age of Inclusive Intelligence\u2019. The report charts the long-term consumer trends that will shape the next decade.<\/li>
  6. RAM Ratings for Week 1\u201921-Week 4\u201921: Fever FM tops in Mumbai, Delhi. Radio City and Big FM took the lead in Bangalore while Radio Mirchi topped in Kolkata.<\/li>
  7. BARC top 5 advertisers of the week 8 (20th Feb- 26th Feb 2021) are – Hindustan Lever LTD, Reckitt Benckiser, ITC LTD, Godrej Consumer Products, Cadburys India LTD<\/li>
  8. According to BARC weekly data, the following were the top 5 free and paid TV channels in week 8 (20th Feb – 26th Feb 2021) –<\/li><\/ol>\n\n\n\n

    Paid\u2013 STAR Plus, Sun TV, STAR Maa, STAR Vijay, Colours. <\/p>\n\n\n\n

    Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey.<\/p>\n","protected":false},"excerpt":{"rendered":"

    According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s third yearbook called \u2018The Year…<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2354,879,2419],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18354"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18354"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18354\/revisions"}],"predecessor-version":[{"id":18355,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18354\/revisions\/18355"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}