{"id":18237,"date":"2021-02-16T11:07:42","date_gmt":"2021-02-16T05:37:42","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18237"},"modified":"2021-02-16T11:07:42","modified_gmt":"2021-02-16T05:37:42","slug":"headlines-top-media-ad-news-in-india-for-the-week-8th-feb-14th-feb","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-8th-feb-14th-feb\/","title":{"rendered":"Headlines: Top media ad news in India for the week (8th Feb- 14th Feb)"},"content":{"rendered":"\n
  1. Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively.<\/li><\/ol>\n\n\n\n
    1. According to the Ormax Survey 2020, YouTube has emerged as no. 1 most-trusted media brand among Indian kids, with a brand trust score of 71%, followed by Ludo King – 65% and WhatsApp – 63%<\/li><\/ol>\n\n\n\n
      1. BookMyShow rolls out home-grown transactional video-on-demand platform \u2018BookMyShow Stream\u2019 with more than 600 movie titles and 72,000+ hours of content.<\/li><\/ol>\n\n\n\n
        1. Beauty ad spend in India to be 15.2% higher in 2022 than 2019, says Zenith. Continued social distancing will limit global recovery in beauty advertising to 1.7% in 2021.<\/li><\/ol>\n\n\n\n
          1. News bulletin & feature film preferred by advertisers of the retail sector on TV: TAM AdEx. Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019.<\/li><\/ol>\n\n\n\n
            1. Streaming platform Disney+ Hotstar has announced the key sponsors for the ongoing Paytm India vs England series – Dream11, ICICI Bank, Tata Cliq, Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water.<\/li><\/ol>\n\n\n\n
              1. Wavemaker rolls out multi-audience planning platform Maximize. Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences.<\/li><\/ol>\n\n\n\n
                1. Government allows theatres to operate at 100% occupancy.<\/li><\/ol>\n\n\n\n
                  1. According to Dentsu\u2019s recently released 2021 forecast on Global Advertising Spend (Ad Spend) report, Global advertising spend is expected to grow 5.8% in 2021. India\u2019s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019.<\/li><\/ol>\n\n\n\n
                    1. BARC top 5 advertisers of the week 5 (8th Feb- 14th Feb 2021) are – Hindustan Lever LTD, Reckitt Benckiser, Ponds India, Brooke Bond Lipton India LTD, and Proctor and Gamble.<\/li><\/ol>\n\n\n\n
                      1. According to BARC weekly data, the following were the top 5 free and paid TV channels in week 5 (8th Feb – 14th Feb 2021) – <\/li><\/ol>\n\n\n\n
                        • Paid\u2013  Sun TV, STAR Plus, STAR Maa, Colors, STAR Vijay. <\/li>
                        • Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal. <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                          Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively. According…<\/p>\n","protected":false},"author":34416,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[2419],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18237"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18237"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18237\/revisions"}],"predecessor-version":[{"id":18239,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18237\/revisions\/18239"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}