{"id":18232,"date":"2022-06-26T13:23:00","date_gmt":"2022-06-26T07:53:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18232"},"modified":"2026-05-06T13:02:58","modified_gmt":"2026-05-06T07:32:58","slug":"digital-advertising-platforms-in-india","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/","title":{"rendered":"Best Online Digital Advertising Platforms In India"},"content":{"rendered":"\n<p>The <strong><em><a href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\" rel=\"noreferrer noopener\">rise of digital as a platform<\/a><\/em><\/strong> for everything ranging from money transactions to information, entertainment and shopping over the last one year has not gone unnoticed by anyone.<\/p>\n\n\n\n<p>According to the report <strong>Digital Advertising<\/strong> in India 2021 by DAN and Exchange4Media, in 2020, when other media platforms witnessed a degrowth of 17% in ad spends, <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.exchange4media.com\/advertising-news\/dentsu-e4m-report-digital-advertising-grew-153-to-rs-15782-cr-in-2020-110686.html\" target=\"_blank\">digital actually grew by 15%<\/a>.<\/p>\n\n\n\n<p>Also, as per our recently concluded survey, Indian SMEs Advertising Survey, 79 per cent of respondents across categories are planning to advertise on digital platforms in 2026.<\/p>\n\n\n\n<p>Now, a very valid question that follows is- where to advertise in digital?<\/p>\n\n\n\n<p>Looking for lead generation?<\/p>\n\n\n\n<p>So, here we are with the <strong>top 10 digital advertising platforms <\/strong>calculated on basis of the number of visitors in the past year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/5666da978ead0e497d8b457b\/1587031367362\/HEALTH%20AND%20FITNESS%20%284%29_logo.png?w=740&#038;ssl=1\" alt=\"Advertising in Hotstar, App\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fc9f1e040e4\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fc9f1e040e4\"  type=\"checkbox\" id=\"item-69fc9f1e040e4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#1_Hotstar_App_Advertising\" title=\"1. Hotstar App Advertising\">1. Hotstar App Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#2_Inshorts_App_Advertising\" title=\"2. Inshorts App Advertising\">2. Inshorts App Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#3_Facebook_Advertising\" title=\"3. Facebook Advertising\">3. Facebook Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#4_YouTube_Advertising\" title=\"4. YouTube Advertising\">4. YouTube Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#5_Times_of_India_Website_App_Advertising\" title=\"5. Times of India Website &amp; App Advertising\">5. Times of India Website &amp; App Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#6_Dailyhunt_Advertising\" title=\"6. Dailyhunt Advertising\">6. Dailyhunt Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#7_Gaana_Advertising\" title=\"7. Gaana Advertising\">7. Gaana Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#8_Money_Control_Advertising\" title=\"8. Money Control Advertising\">8. Money Control Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#9_Voot_Advertising\" title=\"9. Voot Advertising\">9. Voot Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#10_Google_Search_Ads\" title=\"10. Google Search Ads\">10. Google Search Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#What_is_an_online_advertising_platform\" title=\" What is an online advertising platform?\"> What is an online advertising platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#Different_types_of_advertising_platforms_in_india\" title=\"Different types of advertising platforms in india\">Different types of advertising platforms in india<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#What_are_the_benefits_of_using_an_online_advertising_platform\" title=\"What are the benefits of using an online advertising platform?\">What are the benefits of using an online advertising platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#How_do_online_advertising_platforms_work\" title=\"How do online advertising platforms work?\">How do online advertising platforms work?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#What_are_the_main_features_of_an_online_advertising_platform\" title=\"What are the main features of an online advertising platform?\">What are the main features of an online advertising platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#How_do_I_choose_the_right_online_advertising_platform_for_my_business\" title=\"How do I choose the right online advertising platform for my business?\">How do I choose the right online advertising platform for my business?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-platforms-in-india\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Hotstar_App_Advertising\"><\/span>1. <a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Hotstar App Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hotstar is one of the most used video platforms across the country. Of course, the biggest attraction of the <strong><a href=\"https:\/\/www.themediaant.com\/digital\/ott-platforms-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">OTT platform<\/a><\/strong> is live streaming of the Indian Premier League that has given the platform reach equivalent to YouTube last year.<\/p>\n\n\n\n<p>However, there are very few platforms that offer content mix, user experience as well as advertising options at par with Hotstar.<\/p>\n\n\n\n<p>This year, with Disney, added to the existing platform, the offering has only got better.<\/p>\n\n\n\n<p>And how can we forget the live streaming of IPL matches that has contributed the highest to the brand that Hotstar is today.<\/p>\n\n\n\n<p>In 2020, while IPL advertising on Star TV channels witnessed several new brands, it was IPL advertising on Hotstar that stole the show.<\/p>\n\n\n\n<p>With video advertising rates as low as INR 180 CPM and targeting options to filter audience based on geography, interest and device, IPL advertising proved to be a win-win deal.<\/p>\n\n\n\n<p>And with every new IPL season, Hotstar continues to break its own records. And with people still preferring watching movies on <strong><a href=\"https:\/\/www.themediaant.com\/digital\/ott-platforms-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">OTT platforms<\/a><\/strong> rather than going to cinema halls have given another reason for advertisers to cheer because now they can also place ads during release of new movies on Hotstar Multiplex.<\/p>\n\n\n\n<p>Do you need any more reason for <strong><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">advertising on Hotstar in 2026?<\/a><\/strong> Don\u2019t think so.<\/p>\n\n\n\n<p><strong>Category<\/strong>: OTT<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Banner ads, Video ads, Masthead banners, App install\/Lead generation<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Gender, Age, Geo, Interest, Language, Genre, Device<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/58bfd10f272d430ee15e1ac8\/1565807028240\/b0ade5343dfa120268d9cc72e84dc990.jpg?w=740&#038;ssl=1\" alt=\"Advertising in Inshorts, App\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Inshorts_App_Advertising\"><\/span>2. <a href=\"https:\/\/www.themediaant.com\/digital\/inshorts-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Inshorts App Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inshorts is a news app that selects the latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi.<\/p>\n\n\n\n<p>It is rated as the best app by more than 2 lakh users on Playstore.&nbsp; Advertising on such a platform can give massive reach as Millennials believe in Inshorts for their daily dose of news.<\/p>\n\n\n\n<p>Last year, while Print witnessed a dip in circulation due to Covid-related restrictions, digital news platforms gained popularity.<\/p>\n\n\n\n<p>In case, you are looking for a digital platform that offers young, predominately male, &nbsp;premium audience majorly based in metro cities, Inshorts is the best platform for you for advertising in India.<\/p>\n\n\n\n<p><strong>Category<\/strong>: News<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Banner ads, Video ads, Article, Magazine Card, Fact Card, Roadblock, <a href=\"https:\/\/www.themediaant.com\/blog\/native-advertising-types-and-effectiveness\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native ads<\/a>, Logo Integration<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/58aabb1dc1bdeb016b217dbf\/1565808827896\/5412133709c56368b18ffda0a566d773.jpg?w=740&#038;ssl=1\" alt=\"Advertising in Facebook, Website\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facebook_Advertising\"><\/span>3. <a href=\"https:\/\/www.themediaant.com\/digital\/facebook-website-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook needs no introduction. With a reach of 2.8 billion globally, Facebook has its largest base in India with more than 260 million Facebook users. Undoubtedly, Facebook is the largest social media platform in India.<\/p>\n\n\n\n<p>According to the latest report by DAN and E4M, last year, <a href=\"https:\/\/www.themediaant.com\/blog\/social-media-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media advertising <\/a>accounted for the highest digital ad spends.<\/p>\n\n\n\n<p>In our recently concluded social media poll on LinkedIn, 71% people agreed that social media advertising has worked the best for them in 2025 to 2026.<\/p>\n\n\n\n<p>Hence, Facebook advertising should definitely be included in your advertising plan for 2026.<\/p>\n\n\n\n<p><strong>Category<\/strong>: Social Media<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Banner ads, Carousel ads, Video ads, Catalogue sale ads, Lead generation and app install<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo, Gender, Age, Interest, Behaviour, Device<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/58abc5d0c1bdeb016b218619\/1565807039140\/525620a26601acb4baa699f84e591755.jpg?w=740&#038;ssl=1\" alt=\"Advertising in YouTube, Website\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_YouTube_Advertising\"><\/span>4. <a href=\"https:\/\/www.themediaant.com\/digital\/youtube-website-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India.<\/p>\n\n\n\n<p>With 265 million as monthly user base, it has already reached 80% of the internet population in India.<\/p>\n\n\n\n<p>Hence, YouTube advertising in India is a very good opportunity for brands to reach their target audience.<\/p>\n\n\n\n<p>This is where video advertising in India took off a few years ago and it has been growing at an unprecedented rate since then.<\/p>\n\n\n\n<p>Last year video advertising took over paid search to be the second highest digital ad type in terms of digital ad spends for 2025 according to Digital Advertising in India 2025 report by DAN and E4M.<\/p>\n\n\n\n<p>Not only this, while YouTube was earlier seen as the go-to platform for the youth, as per the report, 73% of the audience belonging to the age group of 45 years to 54 years use YouTube to watch online content.<\/p>\n\n\n\n<p>Doesn\u2019t this new piece of information really entice you to advertise on YouTube in 2026?<\/p>\n\n\n\n<p><strong>Category<\/strong>: OTT<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Video ads, Banner ads, Masthead Video<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo, Gender, Age, Affinity, In-Market, Life Events<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/560489d38ead0ee770f60932\/1565811256364\/560489d38ead0ee770f60932.jpg?w=740&#038;ssl=1\" alt=\"Advertising in Times of India, Website\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Times_of_India_Website_App_Advertising\"><\/span>5. <a href=\"https:\/\/www.themediaant.com\/digital\/times-of-india-website-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Times of India Website &amp; App Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Times of India App is the online component of the Times of India Newspaper.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.themediaant.com\/digital\/times-of-india-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Times of India Website<\/a><\/strong> gives all the breaking news in the country from entertainment, politics, current affairs to sports, Times of India covers it all. It is the most trusted source of information. and helps in better user experience by providing organized news.&nbsp;<\/p>\n\n\n\n<p>Further, it is India&#8217;s largest and most influential news publisher in English and is read by 1 out of 2 online Indians.<\/p>\n\n\n\n<p>If you think with print suffering lower demands due to Covid-19 means your favourite publications are withering away, that\u2019s not true at all.<\/p>\n\n\n\n<p>While people may have paused and stopped their daily subscription to printed newspaper, it doesn\u2019t mean, they haven\u2019t broken up with their habit of reading newspaper daily- just the medium has changed- from print to digital.<\/p>\n\n\n\n<p><strong>Category<\/strong>: News<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Video ads, Banner ads, Article, Native ads<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo, Section, Audience type<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/5aa1342189dd073a8c8f9eb4\/1565809115731\/4d22655cd939a85bc4c41873dd2c3bd7.jpg?w=740&#038;ssl=1\" alt=\"Advertising in Dailyhunt, App\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Dailyhunt_Advertising\"><\/span>6. <a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Dailyhunt Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dailyhunt is an Indian language news application. It facilitates as a news aggregator app that delivers content in 18 different languages.<\/p>\n\n\n\n<p>It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising in Dailyhunt<\/a> <\/strong>presents a unique opportunity to reach the right target audience through a mix of the appropriate ad type, targeting, and presentation.<\/p>\n\n\n\n<p>With more and more people opting for digital content in their languages, platforms like Dailyhunt are very much in demand. <\/p>\n\n\n\n<p>With a base of 263 million monthly active users and 100 K content partners creating 250K content pieces across 14 languages, Dailyhunt is the king of regional content short format news and hence, should be included in your digital advertising 2026 plans.<\/p>\n\n\n\n<p><strong>Category<\/strong>: News<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Video ads, Banner ads, Article, Masthead banner, Roadblock<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo, Gender, Appographic, Language, Age, Retargeting, Keyword, Genre<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/562e9ad78ead0e2b2e2009fe\/1565806498021\/562e9ad78ead0e2b2e2009fe.jpg?w=740&#038;ssl=1\" alt=\"Advertising in Gaana, App\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Gaana_Advertising\"><\/span>7. <a href=\"https:\/\/www.themediaant.com\/digital\/gaana-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Gaana Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gaana App is a free music streaming website with a huge collection of licensed Indian &amp; International music.<\/p>\n\n\n\n<p>It is one of the largest Indian commercial music streaming service with over 185 million monthly users. It was launched in April 2010 by Times Internet and provides both Indian and international music content.<\/p>\n\n\n\n<p>With the pandemic pausing and delaying churning out of new content, many users found solace in audio entertainment.<\/p>\n\n\n\n<p>The music streaming app also responded to the opportunity by creating avenues to include more and more user generated content through Gaana HotShots (short format videos), live streaming with celebrity singers and podcasts.<\/p>\n\n\n\n<p><strong>Category<\/strong>: Audio OTT<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: <a href=\"https:\/\/www.themediaant.com\/blog\/what-is-audio-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audio ads<\/a>, Banner ads, Roadblock<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo, Gender, Language, Age, Interest, Genre, Device<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/560489d38ead0ee770f60946\/1565806485318\/a64189b4f62aa7d9cb7e539697fe0323.jpg?w=740&#038;ssl=1\" alt=\"Advertising in Money Control, Website\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Money_Control_Advertising\"><\/span>8. <a href=\"https:\/\/www.themediaant.com\/digital\/money-control-website-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Money Control Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Money Control has been a leading finance portal in India for a long time now.<\/p>\n\n\n\n<p>Money Control guides and tips its readers on managing and investing their funds in the right direction.<\/p>\n\n\n\n<p>Money Control also tracks the stock market constantly to keep its readers updated.<\/p>\n\n\n\n<p>If you have a high ticket-size product or brand, Money Control can prove to be the best advertising platform for you.<\/p>\n\n\n\n<p><strong>Category: <\/strong>Finance<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Banner ads, Video ads, Article, Social Media Post, Native Ad<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/57dbbf0d42f0204003ee2839\/1585643848795\/Voot%20logo%20new_logo.png?w=740&#038;ssl=1\" alt=\"Advertising in Voot, App\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Voot_Advertising\"><\/span>9. <a href=\"https:\/\/www.themediaant.com\/digital\/voot-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Voot Advertising<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voot is one of the most popular video OTT apps in India. Mostly known for the digital platform for popular channels like Colors and MTV, Voot has several highly watched reality shows like Big Boss and Roadies popular among the youth.<\/p>\n\n\n\n<p><strong>Category: <\/strong>OTT<\/p>\n\n\n\n<p><strong>Popular Ad Types<\/strong>: Banner ads, Video ads<\/p>\n\n\n\n<p><strong>Popular Targeting Options: <\/strong>Geo, Gender, Age, Interest, Language, Genre, Content, Device<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/tma-live.s3.ap-south-1.amazonaws.com\/medias\/58abc539c1bdeb016b218614\/1565807035764\/e0f2e47b7d431532b73708f833bae0f5.png?w=740&#038;ssl=1\" alt=\"Advertising in Google Search, Website\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Google_Search_Ads\"><\/span>10. <a href=\"https:\/\/www.themediaant.com\/digital\/google-search-website-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google has become synonymous with the Internet and hence needs no introduction. It\u2019s one of the <strong>largest advertising platforms in the world<\/strong> and is the leader in most of the advertising formats- banner, video, and paid search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_online_advertising_platform\"><\/span><br><strong>What is an online advertising platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to online marketing, there&#8217;s no excuse for not having a platform that meets your needs. That&#8217;s why we&#8217;ve put together this blog post, which outlines the<strong> different types of online advertising platforms<\/strong> and their benefits.<\/p>\n\n\n\n<p>By understanding what each platform offers, you can decide which one is best for your business. Having an OMP can help you streamline your advertising processes, save time and money, and improve your overall marketing performance.<\/p>\n\n\n\n<p>So what are you waiting for?<\/p>\n\n\n\n<p>Start using an online advertising platform today!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_types_of_advertising_platforms_in_india\"><\/span><strong>Different types of <\/strong>advertising platforms in india<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online advertising can be a costly and time-consuming endeavor. That&#8217;s why it&#8217;s important to choose the right platform for your business. There are three main types of online advertising platforms &#8211; display, search engine, and social media.<\/p>\n\n\n\n<p>It can be difficult to decide which one is best for your business, but with a little research, you&#8217;ll be on your way to finding the right platform and making the most of your advertising budget.<\/p>\n\n\n\n<p>There are many different types of ads available on each platform, so it&#8217;s important to find the right fit for your business and marketing goals. You can also use online advertising to reach a wider audience by targeting particular demographics or search terms.<\/p>\n\n\n\n<p>Regardless of which platform you choose, make sure to measure the results of your campaigns and track results over time to optimize results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_using_an_online_advertising_platform\"><\/span><strong>What are the benefits of using an online advertising platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online advertising is an essential part of today&#8217;s marketing mix. It&#8217;s a great way to boost your business growth and reach a wider audience. Many platforms offer a wide range of features for advertisers, so it&#8217;s easy to find the right one for you.<\/p>\n\n\n\n<p>Overall, <strong>online advertising platforms<\/strong> are incredibly efficient and effective. They offer better conversion rates and enhanced reach, which can help you reach your target market more effectively.<\/p>\n\n\n\n<p>Additionally, ads can be easily tracked and measured for effectiveness. So, if you&#8217;re looking to take your business to the next level, search for an online advertising platform and see what amazing benefits you can enjoy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_online_advertising_platforms_work\"><\/span><strong>How do online advertising platforms work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online advertising platforms are a great way for publishers to make money from their content. They work by placing ads on the publisher&#8217;s website and sharing a percentage of the ad revenue.<\/p>\n\n\n\n<p>Advertisers can target their audience by demographic research or interests, which increases the chance of conversion rates!<\/p>\n\n\n\n<p>Additionally, online advertising platforms provide publishers with a way to monetize their content. They offer ad space, content ads, and social media ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_main_features_of_an_online_advertising_platform\"><\/span><strong>What are the main features of an online advertising platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The main features of an online advertising platform are as follows: &#8211; Ad platforms help you measure the impact of your ads so that you can make adjustments and improve them.<\/p>\n\n\n\n<p>&#8211; When you advertise with an online advertising platform, you can place ads on websites and blogs<\/p>\n\n\n\n<p> &#8211; You will also receive reports detailing how many people visited your website as a result of your ads, what type of people they were, and where they came from. <\/p>\n\n\n\n<p>&#8211; Bidding process takes place where advertisers pay money for ad space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_choose_the_right_online_advertising_platform_for_my_business\"><\/span><strong>How do I choose the right online advertising platform for my business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a few important things to keep in mind when choosing the right online advertising platform for your business. <\/p>\n\n\n\n<p>1. First and foremost, make sure that the advertising platform you choose is compliant with all relevant regulations in your country. This way, you won&#8217;t run into any trouble.<\/p>\n\n\n\n<p>2. Once your campaigns are set up, you can track the results of your ads and make changes as needed.<\/p>\n\n\n\n<p>3. Most online advertising platforms allow businesses to create and manage their ad campaigns quickly and easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An online advertising platform is a great way to reach your target audience and improve your marketing strategy.<\/p>\n\n\n\n<p>By using an online advertising platform, you can target your ads to specific demographics, as well as track the results of your campaigns.<\/p>\n\n\n\n<p>Additionally, many online advertising platforms offer a variety of benefits such as scalability and affordability.<\/p>\n\n\n\n<p>If you&#8217;re interested in using an online advertising platform to reach your target audience, be sure to check out our website for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of digital as a platform for everything ranging from money transactions to information, entertainment and shopping over the last one year has not gone unnoticed by anyone. According&#8230;<\/p>\n","protected":false},"author":34,"featured_media":20758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2450],"tags":[2828,2830,2825,2832,2826,2829,2827,2831,2439,2451],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/02\/Top-10-Digital-Advertising-Platforms-In-India.jpg?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18232"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18232"}],"version-history":[{"count":12,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18232\/revisions"}],"predecessor-version":[{"id":40322,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18232\/revisions\/40322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/20758"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}