{"id":18180,"date":"2021-02-01T11:11:20","date_gmt":"2021-02-01T05:41:20","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18180"},"modified":"2021-02-01T11:21:53","modified_gmt":"2021-02-01T05:51:53","slug":"headlines-top-media-ad-news-in-india-for-the-week-26th-jan-1st-feb","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-26th-jan-1st-feb\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (26th Jan-1st Feb)"},"content":{"rendered":"\n<ol><li>A micro-blogging platform \u201cKoo\u201d announced its tie-up with Republic TV. As a part of the partnership, Republic Bharat will use the platform to trend daily hashtags and will feature the best opinions on Republic TV.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>VMLY&amp;R and Geometry joined hands to launch a new end-to-end creative commerce company- VMLY&amp;R Commerce.\u00a0<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>The National Basketball Association and Prasar Bharti announced a new partnership in which DD Sports will broadcast NBA\u2019s content, documentaries, game highlights, and public service announcements.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>Twitter has introduced Birdwatch, a community-based approach to tackle misinformation on the platform which is initially been rolled out on a pilot basis in the US.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li>84% of Indian consumers believe that AI has the potential to provide better customer experiences and increase customer loyalty- A study by Pegasystems.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 48-51. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>BARC- Top 5 advertisers of week 3 (16th-22nd Jan 2021): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Ponds India, Brooke Bond Lipton India LTD, Procter &amp; Gamble.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week&nbsp; 3 (16th-22nd Jan 2021)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, STAR Plus, STAR Maa, Colors, STAR Vijay.&nbsp;<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A micro-blogging platform \u201cKoo\u201d announced its tie-up with Republic TV. As a part of the partnership, Republic Bharat will use the platform to trend daily hashtags and will feature the&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18180"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18180"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18180\/revisions"}],"predecessor-version":[{"id":18183,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18180\/revisions\/18183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18181"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}