{"id":18165,"date":"2021-01-18T11:54:03","date_gmt":"2021-01-18T06:24:03","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18165"},"modified":"2021-01-18T12:06:05","modified_gmt":"2021-01-18T06:36:05","slug":"headlines-top-media-ad-news-in-india-for-the-week-12th-18th-jan","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-12th-18th-jan\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week   (12th- 18th Jan)"},"content":{"rendered":"\n<ol><li>The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings:<\/li><\/ol>\n\n\n\n<ul><li>Digital is the top preferred media for advertising across all business categories. 79% respondents are planning to include digital in their media planning in 2021.<\/li><li>60% respondents across categories want to advertise on more than one media.&nbsp;<\/li><li>These are the top challenges faced by advertisers across different media:<ul><li>Television &amp; Radio: Rates Discovery<\/li><li>Print &amp; OOH: Measurement<\/li><li>Digital: Planning<\/li><\/ul><\/li><\/ul>\n\n\n\n<ol start=\"2\"><li>Media Partners Asia has published a report India Online Video &amp; Broadband Distribution 2021 which highlights the following:<\/li><\/ol>\n\n\n\n<ul><li>India\u2019s online video industry is estimated to have generated USD 1.4 Billion revenue in the year 2020 with 64% contribution from advertising and rest by subscription.<\/li><\/ul>\n\n\n\n<ul><li>The top 5 platforms- YouTube, Disney+Hotstar, Netflix, Amazon Prime Video &amp; Facebook accounted for ~85% of the total revenue.<\/li><\/ul>\n\n\n\n<ol start=\"3\"><li>TV9 Network has launched TV9 Bangla, a news channel to cater Bengali consumers.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>App Annie has released a new report \u201cState of Mobile 2021\u201d. A few highlights of the report:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>In India, the app store downloads stood at 24.270 bn while time spent on apps was 4.6 hours\/ per day in 2020.&nbsp;<\/li><li>Online dating app Tinder and video streaming platform Disney+ Hotstar were the top apps of 2020 in India in terms of consumer spending.<\/li><li>The hours spent on video streaming apps in India jumped to 47.21 bn hours in Q4 from 38.66 bn hours in Q1 in 2020.&nbsp;<\/li><li>The mobile ad spend grew to $240 bn in 2020 and aiming to reach $290 bn in 2021.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"5\"><li>The music genre witnessed a 2.8 times rise in ad volumes in Q4\u201920 as compared to Q2\u201920. Hindi and Tamil music were the top 2 subgenres in 2020.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>Dentsu International has launched a global commerce unit \u201cTotal Commerce\u201d in India. The unit aims at providing solutions by uniting all of the conglomerate&#8217;s commerce capabilities under a single platform.\u00a0<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>TeenPatti witnessed a growth of 800% in paying users in 2020. The company also expects the user base to touch 700mn user base in India by 2022.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>Evening and early night prime-time-slots- both on weekdays and as well as weekends seems to be the peak reaffic time slots on audio OTT platforms in India. Kantar &amp; VITON.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"9\"><li>BARC- Top 5 advertisers of week 1 (2nd &#8211; 8th Jan 2021): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Cadbury India, Brooke Bond Lipton India, ITC Ltd.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"10\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 1 (2nd &#8211; 8th Jan 2021)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors.&nbsp;<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Dhinchaak, Colors Rishtey.&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for advertising across all business categories&#8230;.<\/p>\n","protected":false},"author":34416,"featured_media":18167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/01\/head.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18165"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18165"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18165\/revisions"}],"predecessor-version":[{"id":18169,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18165\/revisions\/18169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18167"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}